Latest Diageo Stories
NEW YORK, March 10, 2011 /PRNewswire/ -- March is known for two things: St. Patrick's Day and bracket-busting basketball action. Imagine if you could experience them simultaneously, all while enjoying a pint of GUINNESS®, the world's most iconic Irish stout. This dream will soon become a reality as St. Patrick's Day and the start of basketball's most exciting tournament both occur on March 17th this year. Which is why GUINNESS, the boldest of beers, is calling on consumers to be bold...
NORWALK, Conn., March 7, 2011 /PRNewswire/ -- As consumers look more and more to Smartphone applications to help plan their evenings out, the Makers of Tanqueray® Gin today announced a first of its kind partnership with Zagat to sponsor an iPhone application that will help them do just that. The 'Zagat T&T Finder' offers free access to Zagat's premium ratings and reviews for a selection of top Zagat-selected establishments serving Tanqueray & Tonic in 10 destination cities across...
WASHINGTON, Feb. 18, 2011 /PRNewswire/ -- CIROC Ultra Premium Vodka and the National Basketball Association's Washington Wizards recently announced the launch of a year-long social responsibility partnership that will include several in-game promotions, public service announcements (PSA) and social responsibility programming at the Verizon Center through October 2011. To kick-off this initiative, CIROC and the Washington Wizards recently unveiled two "Safe Rides" PSAs starring Washington...
NORWALK, Conn., Feb. 15, 2011 /PRNewswire/ -- Captain Morgan and Spike.com have teamed up for the second annual "Captain Morgan BracketMaster Challenge." The seven-week, head-to-head competition officially kicks off today and features 32 of the nation's hottest women from the North, South, East and West; all vying for the title of the Ultimate Morganette in a legendary bracket-style format. Starting today through April 4, fans can enter the challenge by visiting bracketmaster.spike.com...
DALLAS, Feb. 4, 2011 /PRNewswire/ -- For Crown Royal, the most important drive this weekend will be the one that ensures all adult football fans enjoying the game arrive home safely. As part of its on-going commitment to reinforcing the importance of responsible drinking, Crown Royal will stage branded SUVs throughout the Dallas-area to provide free, safe rides home throughout the weekend. Now in its eighth year, the Crown Royal "Safe Rides Home" designated-driver program has visited...
NORWALK, Conn., Jan. 31, 2011 /PRNewswire/ -- Diageo, the world's leading premium distilled spirits, beer and wine company, is on the road to a greener future with its fleet of more efficient corporate vehicles. The company announced today that it achieved carbon neutral status for its North American corporate fleet in 2010, a milestone in company efforts towards improved sustainability. In recognition of this accomplishment, Emkay's GoGREEN program recently granted Diageo North America...
NEW YORK, Jan. 27, 2011 /PRNewswire/ -- The makers of Crown Royal are proud to announce a partnership with country music artist Brandon Pruitt. Hot on the heels of Pruitt's private performance and Crown Royal whisky tasting in Nashville, the new face of progressive country music will continue to make appearances at venues across the southeast as a part of the partnership. A self-taught poet and guitarist, the Oklahoma native has captured a very loyal following across the United States with...
NEW YORK, Jan. 11, 2011 /PRNewswire/ -- The Gay & Lesbian Alliance Against Defamation (GLAAD), the nation's lesbian, gay, bisexual and transgender (LGBT) media advocacy and anti-defamation organization, announced today a year-long partnership with ROKK Vodka, the freeze-filtered imported Swedish vodka from Diageo. (Logo: http://photos.prnewswire.com/prnh/20110111/NY28477LOGO-a ) (Logo: http://photos.prnewswire.com/prnh/20110111/NY28477LOGO-b ) As part of the premiere partnership,...
NORWALK, Conn., Dec. 23, 2010 /PRNewswire/ -- SMIRNOFF®, the world's best-selling vodka, announced NYC-based deejay and producer, DJ Scratch, as the winner of the brand's first ever reality television show, Master of the Mix. In a quest to crown the hottest DJ in the world, Master of the Mix hosted multiple DJs in cities throughout the world to determine the ultimate mix master. Recognized and praised for his scratching ability and unbelievable skills on the turntables, DJ Scratch sent...
NORWALK, Conn., Dec. 8, 2010 /PRNewswire/ -- Guinness & Co. today launched a new campaign on Apple's iAd mobile advertising network, ensuring that adult consumers need only look as far as their mobile device in order to interact with their favorite Irish stout. iAds reach millions of iPhone and iPod touch users right in their favorite apps. Running now through St. Patrick's Day, the iAd aligns with the brand's current "Fortune Favors the Bold" campaign and offers consumers of legal...
