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Last updated on April 19, 2014 at 1:20 EDT

Latest Digital Content NewFront Stories

2013-11-07 12:25:32

NEW YORK, Nov. 7, 2013 /PRNewswire/ -- L'Oreal USA today announced that it has named Digitas as its new digital agency of record. (Logo: http://photos.prnewswire.com/prnh/20121002/MM85457LOGO ) Based in New York City, Digitas will be responsible for the digital media planning and buying for all the company's brands. L'Oreal USA has been on an aggressive path in growing its digital business over the last several years as it continues to be an increasing part of its media mix. The...

2012-04-26 14:21:22

NEW YORK, April 26, 2012 /PRNewswire/ -- Brand content's biggest event of the year returned today: the Digitas NewFront. Now in its fifth year, the Digitas NewFront brought together brands, marketers, distributors, and talent to harness new digital content and media opportunities. And this year, it was one of the anchor events of the Digital Content NewFronts, a two-week collaboration first with AOL, Google/YouTube, Hulu, Microsoft Advertising, and Yahoo!. (Logo:...

2012-04-12 10:21:36

NEW YORK, April 12, 2012 /PRNewswire/ -- Digitas announces the return of the annual online content event, Digitas NewFront 2012. In its fifth year, Digitas NewFront is one of the anchor events for the inaugural 2012 Digital Content NewFronts, whose mission is to shape a new and practical marketplace for connecting the wealth of native digital content with brand marketers and their media and marketing agencies. The Digital Content NewFront includes 15 events by leading distributors,...

2012-04-05 06:23:57

BOSTON, April 5, 2012 /PRNewswire/ -- As spending for online video advertising continues to grow, a new survey commissioned by Digitas, the top global integrated brand agency, and conducted online by Harris Interactive reveals an increased urgency for brand investment in online video. The study shows that there is a deepening multi-generational interest in native digital video programming across screens. Almost half (46%) of online video viewers in the U.S. say that if they are watching a...

2012-03-29 06:23:18

NEW YORK, March 29, 2012 /PRNewswire/ -- The Digital Content NewFronts (#DCNF), whose mission is to shape a new and practical marketplace for connecting the wealth of native digital content with brand marketers and their media and marketing agencies, will now include 15 events by leading distributors, producers, creators and thought leaders in online video content. This series of industry-wide events will be held in New York City from April 19 - May 2, 2012. (Logo:...

2011-06-14 14:46:00

BOSTON, June 14, 2011 /PRNewswire/ -- Top global integrated brand agency Digitas announced the launch of Digitas Cache II, an interactive publication. The second in the series, the app is collection of essays, experiences, and sample technologies that investigate today's ever-changing media landscape. (Logo: http://photos.prnewswire.com/prnh/20100616/NE22345LOGO ) Built in Adobe Air, the app takes advantage of the latest technologies available for an interactive and informative...

2011-06-01 09:38:00

NEW YORK, June 1, 2011 /PRNewswire/ -- Disney/ABC Television Group EVP Albert Cheng will deliver the keynote at ELEVATE: Online Video Advertising Summit, sharing valuable insights into consumer behavior across many different digital platforms gained from his six years leading digital media for the Disney/ABC Television Group. In addition to discussing the Group's clearly-defined yet continually-evolving digital strategy and how it has enabled the company to cut through the clutter in...

2011-05-26 11:34:00

NEW YORK, May 26, 2011 /PRNewswire/ -- Today, the ELEVATE: Online Video Advertising Summit announced top-tier industry speakers who will convene on June 7th for an action-packed day intended to accelerate online video advertising and the broader online video industry. The executives represent the full-spectrum of stakeholders, including leading brands, agencies, content publishers, technology providers and more. (Logo: http://photos.prnewswire.com/prnh/20110518/LA04742LOGO) Confirmed...

2011-05-18 13:19:00

NEW YORK, May 18, 2011 /PRNewswire/ -- Today, the ELEVATE: Online Video Advertising Summit announced top-tier industry speakers who will convene on June 7th for an action-packed day intended to accelerate online video advertising and the broader online video industry. The executives represent the full-spectrum of stakeholders, including leading brands, agencies, content publishers, technology providers and more. (Logo: http://photos.prnewswire.com/prnh/20110518/LA04742LOGO) Confirmed...

2011-05-12 12:50:00

NEW YORK, May 12, 2011 /PRNewswire/ -- Today, the ELEVATE: Online Video Advertising Summit announced top-tier industry speakers who will convene on June 7th for an action-packed day intended to accelerate online video advertising and the broader online video industry. The executives represent the full-spectrum of stakeholders, including leading brands, agencies, content publishers, technology providers and more. Confirmed speakers include: Albert Cheng - EVP, Digital Media,...