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Latest Digital strategy Stories

2014-09-08 08:38:38

Martin to help global brands develop and optimize content strategies in concert with award-winning content marketing platform AUSTIN, Texas, Sept. 8, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the scale and data intelligence of digital advertising, today announced the appointment of veteran digital content expert Sam Martin as Senior Content Strategist. In this role, Martin will work directly with global brands to maximize the...

2014-09-03 12:28:13

NEW YORK, Sept. 3, 2014 /PRNewswire/ -- Time Out Group, the global media organisation, has selected Maxymiser, the global leader in unified customer experience optimisation, to enhance the brand's digital customer journey and increase engagement across Time Out websites. http://photos.prnewswire.com/prnvar/20131003/NY91177LOGO Time Out inspires people to make the most of their own city through a distribution network, which incorporates a massively growing online presence, mobile...

2014-08-01 23:04:35

The new alliance will give alumni special discounts on the agency’s products. Little Rock, AR (PRWEB) August 01, 2014 121 Digital Marketing is proud to announce a unique partnership with the Arkansas Alumni Association. The agreement will offer all 121 Digital Marketing products to the dues-paying members of the Arkansas Alumni Association. Arkansas Alumni Association members who subscribe to 121 Digital Marketing products will receive a special discount on those services that are not...

2014-07-28 08:34:45

Tata Consultancy Services urges businesses to embrace Digital Reimagination, following launch of latest Global Trend Report MUMBAI, India, July 28, 2014 /PRNewswire/ -- Key findings: -- To avoid going the way of many once powerful companies, firms must begin Digital Reimagination; changing their core business models, products and services, business processes and workplaces. Eight percent said that was already their digital strategy today while nearly a third said...

2014-07-24 23:01:49

New research from Mercator Advisory Group provides case studies of card mall companies to illustrate best practices for transitioning to digital distribution. Boston, MA (PRWEB) July 24, 2014 A new research report from Mercator Advisory Group, Embracing a Digital Future: Three Case Studies in Prepaid Card Distribution, examines the successful transition from offline to digital channels, including mobile, online, and virtual, made by the three major players in the card distribution market:...

2014-07-23 08:29:13

TeleTech's Innovative e-Newsletter Explores the Digital Strategies That Are Helping Marketers Drive Richer Customer Engagement and Higher ROI DENVER, July 23, 2014 /PRNewswire/ -- TeleTech Holdings, Inc. (NASDAQ: TTEC) - While the digital marketing space is still relatively new, it is evolving with breakneck speed. From social media and mobile to email and websites, digital has become an integral element in the way consumers operate day-to-day. To keep up with all this change, marketers must...

2014-07-22 08:27:54

NEW YORK, July 22, 2014 /PRNewswire/ -- Chief marketing officers (CMOs) and chief information officers (CIOs) say they are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on a number of issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture (NYSE: ACN). The study, Cutting Across the CMO-CIO Divide, which was conducted by Accenture Interactive, is based on...

2014-07-10 12:21:27

Executive appointments made to support growing focus on the customer experience and global innovation DEARBORN, Mich., July 10, 2014 /PRNewswire/ -- FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced the promotion of several FordDirect employees, including the appointment of three employees to senior vice president: Senior Vice President of Digital Retail Solutions James Casazza; Senior Vice President of Customer Engagement John Gottschalk; and Senior...

2014-07-09 23:07:27

R2i will provide the Aquarium with digital strategy and outreach support as part of their new role as digital AOR. Baltimore, MD (PRWEB) July 09, 2014 R2i, an integrated marketing experience agency, was selected by the National Aquarium, headquartered in Baltimore, MD, to serve as their new digital agency of record and will be focused on optimizing the Aquarium’s digital ecosystem inclusive of website enhancements; mobile experiences for their visitors and audience; and general digital...

2014-06-26 08:34:16

LONDON, June 26, 2014 /PRNewswire/ -- "In the age of the customer, CIOs and CMOs must work together to satisfy and to strategically engage customers throughout their life cycle to drive business growth. This need for collaboration is now bigger than ever before" - Forrester Research - January 2014 Rapidly advancing technology has given customers and consumers more power than ever before. They can buy from any brands, anywhere in the world, at any time, at the click of a...


Word of the Day
cacodemon
  • An evil spirit; a devil.
  • A nightmare.
  • In astrology, the twelfth house of a scheme or figure of the heavens: so called from its signifying dreadful things, such as secret enemies, great losses, imprisonment, etc.
'Cacodemon' comes from a Greek term meaning 'evil genius.'
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