Latest Digitas Stories

Communications Media, Inc. (CMI) has hired strategic planning expert Adam Scott Roberts as SVP, Group Media Director. King of Prussia, PA (PRWEB) June 17, 2013 Communications Media, Inc. (CMI) has hired strategic planning expert Adam Scott Roberts as SVP, Group Media Director. In this role, he is responsible for providing strong oversight, mentorship, and leadership to CMI’s media teams and clients. Roberts will focus his efforts on creating new opportunities for CMI/Compas and...

Study Reveals How LGBT Consumers Are Leading The Mobile Era; Digitas Urges Brands to Drive LGBT Marketing BOSTON, June 10, 2013 /PRNewswire/ -- A new study by Digitas, a digitally led, integrated brand agency, finds that LGBT individuals and families are embracing the "mobile first" way by adopting smartphones and tablets to manage family households, plan and book travel, and leverage mobile shopping technology. Digitas partnered with Community Marketing, Inc. (CMI) to survey 1,595...

PRINCETON, N.J., June 6, 2013 /PRNewswire/ -- Rosetta, the Publicis Groupe customer engagement agency, announced today that Scott Sorokin has joined the agency as Chief Strategy Officer, a newly created position. He also will serve on the agency's Executive Committee. Sorokin will drive Rosetta's growth strategy and will be based in the agency's New York office. He will report to CEO Tom Adamski. Sorokin has more than 25 years of experience as a strategist, advisor and futurist...

BOSTON, June 6, 2013 /PRNewswire/ -- PARTNERS+simons, a leading marketing strategy, creative and technology services firm focused on health, finance, and life sciences, announced today three strategic hires. The new appointments will strengthen PARTNERS+simons' ability to help brands in these highly competitive industries connect with consumers in more meaningful, measureable ways, and fuel its continued growth. Andrew Pelosi joins as EVP of Account Management. Through his oversight...

A Peek Inside the 2013 eHealthcare Solutions Publisher Summit New York City, NY (PRWEB) May 30, 2013 eHealthcare Solutions (EHS) assembled its publisher partners and digital agency contacts at its second annual Publisher Summit in New York City from May 14-15. EHS brought in speakers from organizations such as Manhattan Research, Eli Lilly, comScore, and Digitas Health to present trends data and share marketer needs directly from the top agencies. Here’s a recap of the speakers and key...

PARIS, May 29, 2013 /PRNewswire/ -- MSLGROUP - Publicis Groupe's strategic communications and engagement network - today published its latest global report titled "Now & Next: Future of Engagement." The 94-page report identifies the ten most important evolutions pushing forward the frontiers of communications in today's Social Age. Conceived of to help the network's clients navigate the complexities of today and prepare themselves for the even greater complexities of tomorrow,...

Beringer to oversee Growth Portfolio Management; Digital Product and Platform Development to be led by Oracle Veteran Lye SAN FRANCISCO and PARIS, May 23, 2013 /PRNewswire/ -- Bob Lord, CEO of Publicis Groupe's Digital Technologies Division (which includes the digital marketing and technology networks DigitasLBi and Razorfish) announces the elevation of Stephan Beringer to Chief Growth and Strategy Officer, and Anthony Lye to the role of Global President of Digital Products and...

Say Next Generation of Marketers PARIS, May 21, 2013 /PRNewswire/ -- - Pan-European survey of 2,000 marketing students reveals current generation don't believe they are 'digital natives' - Over 80% think stand alone social media and digital marketing agencies will disappear within ten years as the channel becomes a discipline for all marketers - 70% believe marketing landscape will be 'dominated' by Content Marketing and...

New Talent Draws Experience from PwC, Digitas, MTV World NEW YORK, May 15, 2013 /PRNewswire/ -- Ketchum, one of the world's leading communications firms, continues to add new senior talent to Ketchum Digital, the firm's full-service interactive strategy, Web design and development, video production and multimedia development group that helps companies tell their stories to their consumers. The agency's newest colleagues bring a wealth of cross-disciplinary expertise from the...

PARIS, May 7, 2013 /PRNewswire/ -- How will Europe find its way out of recession - and indeed, will it ever do so? Who will emerge from this trial stronger, and who will have been weakened? How are ordinary Europeans reacting to the recession? Do they fear the worst is yet to come, or feel that better days are coming? How do they think their countries will overcome the crisis -deploying what assets, what skills, thanks to which decisive actors? What reforms are...