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Latest Direct marketing Stories

2014-10-22 08:29:16

Survey of 1,015 Americans reveals that users want mobile choice tools that provide the same protections available on desktop & laptop computers NEW YORK, Oct. 22, 2014 /PRNewswire-USNewswire/ -- Americans prefer free, ad-supported mobile apps to those that cost money, and value mobile ads that are relevant to their interests, according to a new survey conducted by Zogby Analytics. Respondents also said they wanted tools - similar to those available on desktop and laptop computers - that let...

2014-10-21 23:08:11

Experiture today announces exhibit in Booth #1107 at the DMA 2014, this year's national Direct Marketing Association conference in San Diego, CA Oct 25-30 New York, NBY (PRWEB) October 21, 2014 Experiture today announces it will exhibit its latest Customer Experience Marketing Platform at DMA 2014 -- this year’s national Direct Marketing Association conference -- to be held at the San Diego Convention Center in San Diego, California from Sunday October 25 – Thursday Oct 30th....

2014-10-07 08:26:34

CHANHASSEN, Minn., Oct. 7, 2014 /PRNewswire/ -- To meet growing demand for highly personalized direct mail campaigns, IWCO Direct, a leading provider of direct marketing solutions, has expanded its industry-leading digital platform with the addition of Oce ColorStream(®) 3900 digital inkjet presses at its facilities in Chanhassen, Minn. and Hamburg, Pa. The added equipment provides for even greater capacity to produce highly personalized direct mail packages while providing...

2014-10-06 16:25:05

- Local Entrepreneurs Add New Territories in Greater Hartford and the Connecticut Shoreline - LARGO, Fla., Oct. 6, 2014 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, announced today that partners Mark McWhirter and Patrick Blois have expanded their existing Valpak business, which they've owned since 2008, to include brand new territories in Hartford and the Connecticut Shoreline. McWhirter and Blois currently mail Valpak's signature blue envelope to residents...

2014-10-03 16:23:01

CHICAGO, Oct. 3, 2014 /PRNewswire-USNewswire/ -- The American Marketing Association's (AMA) Marketing Insights Council announces Louis Cohen, Kip Havel, Andrew Reid, and Andres Zapata as the recipients of the 5(th) annual 4 Under 40 Marketing Emerging Leaders Award. This award recognizes individuals who have made significant contributions to the field of marketing and its sub-fields while demonstrating sound leadership and a continuing commitment to service. The Marketing Emerging...

2014-10-02 08:27:23

Empowers Publishers to Create Trading Operations and Optimize Revenue Holistically Across all Advertising Inventory and All Sales Channels NEW YORK and LOS ANGELES, Oct. 2, 2014 /PRNewswire/ -- Rubicon Project (NYSE: RUBI), which operates one of the industry's largest independent real-time trading platforms for the buying and selling of advertising, today announced the debut of Ad Engine. Ad Engine is a new feature of Rubicon Project's Seller Cloud that empowers publishers to create...

2014-09-30 23:19:42

From October 12-15, MMS, Inc. (Medical Marketing Service) will be exhibiting at the 2014 SHSMD Connections Annual Conference in San Diego, California. Schaumburg, IL (PRWEB) September 30, 2014 From October 12-15, MMS, Inc. (Medical Marketing Service) will be exhibiting at the 2014 SHSMD Connections Annual Conference in San Diego, California. The Society for Healthcare Strategy & Market Development (SHSMD) is proud to host the event of the year for healthcare marketing, public...

2014-09-30 12:27:26

- Local Entrepreneur and First-Time Franchisee Brings Savings to Businesses and Residents - LARGO, Fla., Sept. 30, 2014 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, announced today that Tana Moss has acquired the Valpak of Acadiana, La. territory. While new to the Valpak family, Moss comes to Valpak with 18 years of sales experience. With this territory, she will mail Valpak's signature blue envelope to nearly 160,000 homes in in the Lafayette and Iberia...

2014-09-26 08:23:29

NEWPORT BEACH, Calif., Sept. 26, 2014 /PRNewswire/ -- InboundProspect, Inc., a California based Pay For Performance direct mail marketing agency that pioneered Cost Per Acquisition, Cost Per Call and Cost Per Lead pricing for direct mail over a decade ago, announced today that it has officially launched its new company website at http://www.inboundprospect.com. According to Scott Couto, InboundProspect CEO and founder, "our new website highlights how InboundProspect's Pay For...

2014-09-25 08:25:53

- Leader in Local Print and Digital Coupons Seeks Entrepreneurs to Open New Territories - LARGO, Fla., Sept. 25, 2014 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, announced today it is seeking to expand its presence in Little Rock, Arkansas. The couponing industry has seen steady growth over the past few years, and recent statistics show the number of consumers who regularly shop with coupons is at a record breaking 79.8%. With Valpak's suite of print and...


Word of the Day
negawatt
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.