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Last updated on April 16, 2014 at 17:34 EDT

Latest Direct marketing Stories

2014-04-15 23:02:44

Building social media communities is one thing, but engaging them as customers is another. HipLogiq has three boss-worthy tips to help marketers prove a return on their social media strategy. Dallas, TX (PRWEB) April 15, 2014 It happens all too often. A marketing director presents a successful social media strategy to the executive team. The company has lots of friends and followers; they post several times a week and usually get several likes or retweets; and their blog is published...

2014-04-10 23:26:04

Expanded Data Offering Will Support Targeted Marketing Campaigns to Active Job and Career Seekers Prince Frederick, Maryland (PRWEB) April 10, 2014 DirectMail.com™ (http://www.DirectMail.com), a recognized leader in data-driven solutions for mid-market and enterprise organizations, today announced a new list management and brokerage partnership with Webullient, a data asset firm based in Los Angeles, California. “DirectMail.com will be managing our data file of active job and career...

2014-04-08 23:31:53

Professional Skin Care Retailer’s Welcome Series Campaign Recognized by IAC Lititz, PA (PRWEB) April 08, 2014 Listrak client Naturopathica was recently recognized by the Web Marketing Association as a winner in the 2014 Internet Advertising Competition Awards. The manufacturer and retailer of professional skin care was honored in the category of Best Fashion or Beauty Email Message Campaign. The email campaign that earned Naturopathica the prestigious honor was a series of welcome...

2014-04-07 13:09:22

Web ads, direct mail coupons, and in-store displays reach 1 in 10 teens and 1 in 4 young adults More than 15 years ago, many states and tobacco manufacturers established restrictions to prevent youth exposure to the marketing of nicotine products. This follows regulations imposed 50 years ago that banned cigarette ads from TV. Despite these continued efforts, a new study by Dartmouth researchers reveals that not only are young people exposed to tobacco marketing, they are influenced by it....

2014-04-02 08:28:47

CARLSBAD, Calif., April 2, 2014 /PRNewswire/ -- Two out of three business-to-business marketers are investing more to engage with the small to medium-sized business (SMB) audience over the next 12 to 36 months (CMO Council). In the latest Small Business Pulse report, Business.com collected purchasing behavior data from those small businesses (defined as 50 or fewer employees) who visited Business.com in Q3 2013 for resources, products and services. The report discloses where small businesses...

2014-04-02 08:28:03

NEW YORK, April 2, 2014 /PRNewswire/ -- The boom in social advertising is still well underway, as marketers and developers work together to maximize the potential of platforms like Facebook Exchange. Huddled Masses (http://www.huddledmassesmedia.com), a leading media buying and digital marketing strategy company, believes that Facebook is at the nexus of a profound shift in online advertising. While predicting exactly where this revolution might lead, most would agree that the "wait...

2014-03-28 23:21:44

Sound Telecom, a leading provider of telephone answering services, call center solutions, and cloud-based phone systems throughout the United States, has published an in-depth article that explores the three main components required to create successful telemarketing campaigns. Seattle, Washington (PRWEB) March 28, 2014 Sound Telecom, a national call center with US-based agents, has constructed a thorough document titled The Three Necessary Components for Successful Telemarketing...

2014-03-28 23:04:25

X8 Brands makers of advanced nutraceutical chewing gums announces the signing of a co-marketing agreement with Life’s a Beach, Inc and its CEO, David Krieff. Krieff is the co-creator and owner of Malibu Pilates. X8 Brand will launch and distribute its’ new Malibu Body Weight-Loss Gum within the Malibu Pilates™ online, TV, radio, and other sales channels such as QVC. Jupiter, Florida (PRWEB) March 28, 2014 X8 Brands makers of advanced nutraceutical chewing gums announces the signing...

2014-03-26 23:30:24

Telexec Solutions conducts video interviews with select, prospective candidates and then emails them to its clients for review. This gives the client company the ability to evaluate the candidates before incurring the costs of a face-to-face interview which might later prove to be unrewarding. Scottsdale, Arizona (PRWEB) March 26, 2014 For those companies needing to promptly and efficiently hire executives to manage their call centers, Telexec Solutions is the way to go. "Most call...

2014-03-26 08:25:58

Focuses on innovative development and delivery of targeted database to help businesses drive more effective marketing, enhance lead generation NEW YORK, March 26, 2014 /PRNewswire/ -- Penton, a leading professional information services company, today formally announced that it has formed Penton SmartReach(TM), a division focusing exclusively on the development, management and delivery of targeted data and subscriber information to help direct marketers identify, reach and...