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Last updated on April 19, 2014 at 9:20 EDT

Latest Direct marketing Stories

2014-03-10 08:27:13

Game-changing solution promotes speedy and efficient business expansion for all stakeholders TREVOSE, Pa., March 10, 2014 /PRNewswire/ -- Platinum Advertising, the premier all-service marketing firm, unveils the latest solution for the organization's sales consultants on the go. The new PLATPRO mobile app can be downloaded from both the Google Play store and the iTunes store. (Logo: http://photos.prnewswire.com/prnh/20140310/PH79425LOGO) PLATPRO, Platinum's online custom-designed...

2014-03-10 00:21:34

'Data Broker' Broadcast Ignores Tremendous Value of Data-Driven Marketing NEW YORK, March 9, 2014 /PRNewswire-USNewswire/ -- The Direct Marketing Association (DMA) strongly objects to the unbalanced, heavily negative depiction of the data-driven marketing industry in tonight's episode of 60 Minutes. DMA renews its efforts on behalf and with the industry to better educate the media, policymakers, and consumers on the tremendous benefits that responsible marketers bring to the entire...

2014-03-06 23:24:14

Call Measurement Leader Encourages Marketers to Maximize the Cross-Media Performance Value of Calls Toronto (PRWEB) March 06, 2014 Calls are in – in a big way. Leading call measurement technology company Telmetrics, who measures ad-driven calls for millions of SMBs and national franchise advertisers, experienced more than 160 percent growth in the number of digital local search call programs it monitored in 2013. This includes marketers, advertising providers and ad networks’...

2014-03-05 23:26:15

Industry Direct Mail and Format Expert Teaches a Global Audience How to Create Mail That Performs Baltimore, MD (PRWEB) March 05, 2014 Trish Witkowski of Foldfactory.com today announced the launch of her first online course, Direct Mail Strategy, at online education company lynda.com. The course consists of 8 chapters and 46 movies, each covering a vital direct mail strategy or concept. The goal of the course is to give direct marketers, designers, print professionals and small businesses...

2014-03-05 23:22:31

Award Recognizes Quality and Innovation of Company's Direct Mail Approach Salt Lake City, UT (PRWEB) March 05, 2014 Helix Education (previously Datamark), a world class provider of student lifecycle technologies and services, has earned the prestigious 2013 Client of the Year award from Pitney Bowes Presort Services - Corona. Last year alone, Helix Education relied on Pitney Bowes' scalable, flexible mailing system to securely and effectively process tens of millions of direct...

2014-03-05 08:27:14

LOS ANGELES, March 5, 2014 /PRNewswire/ -- SEO company Avital Web encourages businesses to take advantage of online marketing as a part of their overall marketing strategies. Online marketing can be one of the best ways for businesses to improve their exposure. Avital Web is a top Internet marketing company that offers extensive internet marketing solutions for businesses and organizations, and they can create vibrant websites, robust SEO strategies and dental marketing plans that...

2014-03-04 23:31:37

Telexec focuses on finding executives for call centers including directors of operations, managers of customer care center and other key leadership personnel. The company utilizes programs like Google Hangouts, Skype, and Go To Meeting, to communicate with and interview candidates, as well as GoAnimate and YouTube to promote its services. Scottsdale, AZ (PRWEB) March 04, 2014 Telexec Solutions is a new executive search division of Fidel Communications Co. Inc., which specializes in...

2014-03-04 12:29:16

TORONTO, March 4, 2014 /PRNewswire/ - Elite Email, a world leader in digital marketing based in Canada, released its CASL Survival Guide today, an online guide designed to help businesses worldwide prepare for Canada's anti-spam legislation (CASL) taking effect July 1, 2014. "Marketers and business owners in Canada, the United States and abroad, have four months to get their mailing lists and other databases in shape to ensure compliance with CASL." says Robert Burko, President of...

2014-02-26 23:27:27

SmartZip’s predictive marketing platform will help RE/MAX Affiliates with listing success by identifying and marketing to top home seller prospects Pleasanton, CALIFORNIA (PRWEB) February 26, 2014 SmartZip Analytics, Inc., the leader in analytics-powered targeted marketing automation for the real estate industry, announced its acceptance into the RE/MAX Approved Supplier Program. The relationship provides RE/MAX Affiliates preferred access to SmartTargeting, SmartZip’s...

2014-02-25 12:25:24

Former SapientNitro Vice President Will Lead Rosetta's Consumer Products & Retail Industry Group HAMILTON, N.J., Feb. 25, 2014 /PRNewswire/ -- Rosetta has hired former SapientNitro Vice President, Business Lead Eric Healy as Managing Partner of its Consumer Products & Retail Industry Group. Healy will report directly to Chief Executive Officer Tom Adamski and lead a talent-rich team that has earned industry recognition for its ability to deliver omni-channel strategy and...