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Last updated on May 18, 2013 at 8:42 EDT

Latest Direct marketing Stories

2013-03-06 12:24:11

New Strategy Targets Audiences Across Traditional and Digital Media; Collective Selected to Provide Multi-Screen Platform NEW YORK, March 6, 2013 /PRNewswire/ -- CoxReps is launching an ambitious strategy to deliver multi-screen advertising solutions that target audiences with pinpoint accuracy across both traditional and digital media. CoxReps' strategy leverages three areas of expertise: its national television advertising footprint that represents stations in markets covering...

2013-03-05 23:00:46

Outbound telemarketing is one of the fastest growing marketing tactics in the industry. Telepoint communications explains the monetary benefits of having an outbound telemarketing center. Sommerdale,NJ (PRWEB) March 05, 2013 Outbound telemarketing is one of the most efficient ways to generate new business leads. One can reach out to endless amounts of people in such a short period of time with an automated dialer. So how does the use of call centers generate more money? Customer...

2013-03-05 12:24:45

Company Increases Behavioral Data Touchpoints across Multiple Channels with Innovative Offering ATLANTA, March 5, 2013 /PRNewswire/ -- Silverpop(TM), the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces new mobile messaging capabilities that add another dimension to the company's unique ability to deliver true multichannel, one-to-one, campaign automation to its customers. In addition to allowing Silverpop...

2013-03-03 23:00:44

LaunchSmart hosted a successful direct selling symposium on February 21st through the 22nd, bringing together experienced business consultants with startup multi-level marketing companies. (PRWEB) March 03, 2013 LaunchSmart hosted a successful direct selling symposium on February 21st through the 22nd, this year. The Direct Selling Symposium is organized by LaunchSmart and a team of strategic partners of direct sales consultants and MLM consultants. The symposium brings together...

2013-02-28 16:26:13

LA PLACE, La., Feb. 28, 2013 /PRNewswire/ -- A Louisiana woman received the shock of a lifetime today when she was surprised by America's most welcome drop-in guests. Mrs. Elise Gutierrez, was paid a surprise visit Thursday by the Publishers Clearing House Prize Patrol who named her the winner of the company's $1,000,000.00 SuperPrize. Mrs. Gutierrez, 62, was unprepared for the Prize Patrol's arrival -- with a giant prize certificate and bouquets of roses and balloons. The...

2013-02-26 12:25:35

LARGO, Fla., Feb. 26, 2013 /PRNewswire/ -- Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons, has launched a Windows Phone 8 app, and will also integrate its coupons onto Windows Phone Wallet, representing Valpak's commitment to be on the forefront of technology. (Photo: http://photos.prnewswire.com/prnh/20130226/CL66711) (Logo: http://photos.prnewswire.com/prnh/20080107/CLM009LOGO-b) Windows Phone Wallet allows consumers to save and redeem coupons,...

2013-02-25 12:24:07

Nearly 300 publishers rely on LiveIntent to manage their email ad inventory NEW YORK, Feb. 25, 2013 /PRNewswire/ -- LiveIntent's phenomenal 600% growth in 2012 was due to the rapid adoption of its technology by leading publishers who are finding success and revenue using the first real-time optimization platform for advertising in email. These notable publishers, including Meredith Corporation, McClatchy and Interactive One, all utilize LiveIntent's LFX platform to monetize their...

2013-02-22 08:53:48

BURLINGTON, Wis., Feb 22, 2013 /PRNewswire/ -- Burlington's Frank Cannella, founder of Cannella Response Television and widely known as "The Father of the Infomercial Industry," has been named to the inaugural class of the Direct Response Hall of Fame. The Hall was created by Response magazine to honor individuals who have helped turn direct response marketing into a $300 billion annual business. Cannella and eight other members of the inaugural class will be inducted April 4 at the...

2013-02-15 23:04:33

Increased consumer sentiment shows promise for job hunters. Chicago, Illinois (PRWEB) February 15, 2013 With reports of consumer confidence in the US economy increasing to a three-month high and surpassing forecasts, Exact Data ConsumerBase has recently updated their entire business opportunity seekers mailing list database. Exact Data ConsumerBase, a multi-channel list provider headquartered in Chicago, IL, regularly works with direct marketers and recruiters to reach their audience. The...

2013-02-15 23:03:52

PacNet Services, an international payment processing company that specializes in the direct commerce space, today announced that they will attend Technology for Marketing and Advertising 2013, February 26 & 27 at Earls Court in London. Vancouver, BC (PRWEB) February 15, 2013 PacNet Services, an international payment processing company that specializes in the direct commerce space, today announced that they will attend Technology for Marketing and Advertising 2013, February 26 & 27...