Latest Direct marketing Stories

SANTA MONICA, Calif., April 1, 2013 /PRNewswire/ -- Response Magazine and its Advisory Board announced that Bill Guthy and Greg Renker, co-founders and co-chairmen of Guthy-Renker LLC, will be inducted as part of the inaugural class into the Direct Response Hall of Fame. The induction ceremony to honor Mr. Guthy and Mr. Renker's pioneering work in the direct marketing industry will take place at the Response Expo in San Diego on April 4, 2013. Together, Mr. Guthy and Mr. Renker have...

“The Intelligent Marketer,” an eNewsletter powered by DirectMail.com, will present fresh content, share ideas and best practices, and offer practical tools. Information sharing via white papers, social media posts, webinars and presentations at industry events will provide a framework for executing programs and help marketers learn from each campaign result. Prince Frederick, MD (PRWEB) March 22, 2013 DirectMail.com™ (http://www.DirectMail.com), a market leader in Intelligent Direct...

Multi-disciplinary consulting team will work with companies to address marketing, adoption, compliance, systems architecture and operational best practices for preference management Atlanta, GA (PRWEB) March 20, 2013 PossibleNOW, the leading provider of customer experience and preference management solutions, today announced the launch of its preference management consulting services group, a dedicated team of experts focused on empowering companies to accurately and efficiently listen to...

The white paper is one of an ongoing series of articles aimed at helping nonprofit organizations improve their direct marketing efforts and successes in 2013, and is available for free download now. New York, NY (PRWEB) March 20, 2013 Nonprofits seeking to capture and retain new donors are offered strategies and tips in a new free whitepaper available for download : "The Past is the Past: Propel Your Marketing Strategies into the Future". The new thought leadership offers a...

Former U.S. Marine Brings the Blue Envelope® to Local Businesses and Residents LARGO, Fla., March 20, 2013 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, announced today that it has signed a franchise agreement with Michael Lambert to bring the Blue Envelope(®) to residents in Lubbock County, Texas. This is the first time that the Lubbock community and the surrounding areas, will benefit from Valpak's signature products and services since 1993. The...

Panel of Experts Help Marketers Plan Effective Integrated Media Campaigns LIVONIA, Mich., March 20, 2013 /PRNewswire/ -- Valassis (NYSE: VCI), a leader in intelligent media delivery, announced today that it will host a free webcast from 2 to 3 p.m. ET Tuesday, March 26 aimed at helping marketers plan effective integrated media campaigns that will reach consumers throughout the path to purchase. A panel of Valassis experts will share techniques, models and case studies on how to reach...

Cloud platform takes the manual headache out of managing social influencers across multiple sites; detailed analysis provides insight and measurement to digital advertisers BOULDER, Colo., March 18, 2013 /PRNewswire/ -- TapInfluence (www.tapinfluence.com), (formerly BlogFrog), the leader in influencer marketing, today announced that Haven Home, a division of Reader's Digest North America, is a new customer for its influencer marketing software platform. Haven Home will use...

Mobile users can now connect with Pizza Nova anytime, anywhere to view exclusive offers TORONTO, March 14, 2013 /PRNewswire/ -- Pizza Nova Take Out Ltd., a leading force in the Ontario pizza industry, announced today that it has selected SAMY(SM) as their mobile marketing solution. SAMY, provided by MobileBits (OTCBB: MBIT), is an award-winning, patent pending, mobile marketing and loyalty network that enables Pizza Nova to connect with mobile consumers in their local area through...

GREENWICH, Conn., March 12, 2013 /PRNewswire/ -- Blyth, Inc. (NYSE: BTH), a direct to consumer company and leading designer and marketer of health and wellness products, candles and accessories for the home sold through the direct selling and direct marketing channels, today announced that it has declared a semi-annual dividend of $0.10 per share on the Company's common stock for the six months ended December 31, 2012. The semi-annual dividend, authorized at the March 12, 2013 Board...

64% of UK marketers plan to increase content marketing budget over the next 12 months CLEVELAND, March 11, 2013 /PRNewswire/ -- A new study from the Content Marketing Institute (CMI) and the Direct Marketing Association UK (DMA) shows that UK marketers are investing more in content marketing than their international peers are, with 64% planning to increase their content marketing budgets over the next 12 months. (Photo: http://photos.prnewswire.com/prnh/20130311/CL74381) This...