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Last updated on April 16, 2014 at 17:34 EDT

Latest Direct marketing Stories

2014-01-06 23:00:26

The one-day event aims to foster collaboration between marketers and their technology colleagues. New York, NY (PRWEB) January 07, 2014 Direct Marketing News has announced the speaker lineup for its 2014 Marketing&Tech Partnership Summit. The Summit, to be held on January 28 in New York City, is a day of interactive sessions, keynotes, and roundtable discussions that aim to foster deeper collaboration between marketers and their technology colleagues in order to improve marketing...

2014-01-02 23:34:41

FunMobility predicts the top 5 mobile marketing trends for 2014 - http://www.funmobility.com. (PRWEB) January 02, 2014 2014 will be the year marketers go mobile. In 2013, consumers stayed well ahead of marketers in adopting mobile. There are 165 million active smartphones which consumers use for an average 2 hours and 21 minutes a day, according to eMarketer - a whopping total of 380 million hours a day. According to T-Mobile, consumers look at their mobile screens an average of 150...

2013-12-20 16:23:42

Leading independent research firm cites Experian Marketing Services' "clear vision and strong commitment toward data-driven, customer first marketing..." NEW YORK, Dec. 20, 2013 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing, is among one of the vendors profiled by Forrester Research Inc. in a December, 2013 report, The Rise of the Customer Life-Cycle Marketing Systems. The report...

2013-12-18 12:30:06

11% of the 18-35 year olds responded to social media for their last donation compared to only 3% of those 55+ NEW YORK, Dec. 18, 2013 /PRNewswire-iReach/ -- According to the latest survey by global research company, YouGov, direct mail is still the strongest prompt for donations, aside from donating to a regularly supported charity. Social media is beginning to be a significant motivator for younger Americans. (Photo: http://photos.prnewswire.com/prnh/20131218/MN35035) 21% of Americans...

2013-12-17 12:23:47

- Local Entrepreneur Brings Savings to Businesses and Residents in Kent, Ottawa and Allegan Counties - LARGO, Fla., Dec. 17, 2013 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, announced today it has signed a franchise agreement with Lia Jensen to acquire the Valpak of West Michigan territory. The market was previously owned and operated by Valpak corporate. Jensen, a first-time franchisee, has assumed The Blue Envelope(®) distribution and began mailing out to...

2013-12-16 23:02:55

Education Marketers Conclude Search is One of the Highest Quality Inquiry Sources Salt Lake City, UT (PRWEB) December 16, 2013 Datamark, the leader in data-driven driven enrollment marketing, has published its newest white paper, which highlights the massive opportunities presented by search marketing, along with expert advice for institutions exploring and using this channel. Readers will gain insight into the ways they can maximize the impact of paid search as part of an integrated...

2013-12-16 12:23:53

SANTA MONICA, Calif., Dec. 16, 2013 /PRNewswire/ -- Guthy-Renker, one of the largest and most respected direct marketing companies in the world, today announced that Jay Sung will join the company as the newly appointed Chief Marketing Officer. His role will help lead Guthy-Renker's aggressive growth plan for 2014 as well as develop and implement marketing and brand strategies for Proactiv+, Meaningful Beauty(®), WEN(®) Haircare and Sheer Cover(®) Studio worldwide. As CMO, Sung...

2013-12-11 12:25:18

SAN FRANCISCO, December 11, 2013 /PRNewswire/ -- Kenshoo [http://kenshoo ] (http://www.Kenshoo.com), the global leader in premium digital marketing technology, announced expansion of the global reach and functionality of its phone call tracking and optimization capabilities within Kenshoo Local. Building on its roster of current call tracking partners including Marchex, Telmetrics, CallSource, Mongoose, and Jet Interactive, Kenshoo is adding Century Interactive, ResponseTap,...

2013-12-11 12:23:35

New Plugin Provides Simplest Way to Build a Contact List MONTREAL, Dec. 11, 2013 /PRNewswire/ -- CakeMail Inc., an email marketing company, today announced the launch of its WordPress Plugin for simple contact list creation. CakeMail's new WordPress plugin offers the simplest way for millions of WordPress websites to capture visitors and create contact lists to begin customer engagement. (Logo: http://photos.prnewswire.com/prnh/20131008/LA94007LOGO) "Speaking to people that...

2013-12-10 08:27:03

CHANHASSEN, Minn., Dec. 10, 2013 /PRNewswire/ -- IWCO Direct, a leading provider of direct marketing solutions, announced it has expanded the digital platform at its Hamburg, Pa. facility with the installation of an Oce ColorStream(® )3900 digital inkjet press. The installation marks the next phase of IWCO Direct's strategic investment in digital print technology, which provides customers with additional resources to create high-volume direct mail campaigns that engage consumers with...