Latest Direct marketing Stories
NEW YORK, Feb. 13, 2013 /PRNewswire/ -- Persado, creator of data-driven marketing software, today announced $15 million in Series A funding, led by Bain Capital Ventures. The company plans to use the capital to significantly expand its sales and marketing efforts, more than double its spend on R&D, and establish a new headquarters in New York City. Language is the common element in every digital marketing pitch, ranging from the brief snippets of search engine ads and e-mail...
Research published by the Direct Marketing Association (DMA) has revealed growth of 7% in the direct marketing industry last year. EA Worldwide Acquisitions reaped the rewards of the increasing demand for direct marketing services. (PRWEB) February 11, 2013 UK businesses reported spending £14.2 billion on direct marketing in 2011, their expenditure increased by 7% in 2012 to nearly £15.2 billion. London based, EA Worldwide Acquisitions credit the ability to measure results and...
BOCA RATON, Fla., Feb. 8, 2013 /PRNewswire/ -- With over a decade of experience in the payday lending arena, LeadFlash, the pioneer in payday loan lead generation, is seeing huge success of its full-service call center and Hot Transfer Product. LeadFlash's innovative solution is increasing application rates by allowing consumers to apply 100% over the phone without requiring access to a computer. Affiliates are able to drive inbound calls to professionally trained agents at the...
TREVOSE, Pa., Feb. 8, 2013 /PRNewswire/ -- Platinum Advertising, the premiere all-service marketing and staffing firm, reveals the latest solution in direct campaign marketing support, PLATPRO®. (Logo: http://photos.prnewswire.com/prnh/20130208/PH56721LOGO ) PLATPRO® is a web-based portal that delivers the utility of a large business at the fingertips of small-business partners, sales representatives and clients. Platinum partners are able to access all information relative to...
Mayor Castro to provide keynote address at the AHAA 2013 Conference MCLEAN, Va., Feb. 7, 2013 /PRNewswire-USNewswire/ -- AHAA: The Voice of Hispanic Marketing announced San Antonio Mayor Julian Castro will deliver a keynote address on Tuesday, April 30 at 9:30 a.m. at the AHAA 2013 Conference, in partnership with FIAP (Festival Iberoamericano de Publicidad) and Circulo Creativo. One of the most influential Latinos in the political sphere, Mayor Castro will discuss the power of the...
SOUTHPORT, Conn., Feb. 7, 2013 /PRNewswire/ -- eWayDirect announced the launch of CertainSource 2.0, a first-of-its-kind multichannel B2C customer acquisition solution that maximizes customer conversion and online marketing ROI by delivering the most valuable prospects and customers to leading brands. CertainSource delivers profitable online, tablet, and mobile customers for retailers, publishers, ecommerce, and insurance companies, with results that equal or surpass the performance...
Enhanced user interface for MarketingBench™ will also be showcased at WebbMason’s IFA Booth HUNT VALLEY, MD (PRWEB) February 05, 2013 WebbMason (http://www.webbmason.com), an integrated marketing solutions and services company headquartered in suburban Baltimore, today announced integrated marketing capabilities specially designed for franchise operators. The new services will be on display at the IFA Conference, Booth #271, MGM Grand Hotel, Las Vegas, NV, February 18-19. The company...
PHOENIX, Feb. 5, 2013 /PRNewswire/ -- Najafi Companies has sold its majority interest in Direct Brands, parent company of Columbia House, Book-of-the-Month Club and other book clubs, to Pride Tree Holdings in a transaction during the last quarter of 2012. Last week, Najafi Companies announced it was backing Resolution, a new full-service talent and literary agency with offices in Los Angeles and New York and the successful completion of the acquisition of Cinram International....
LARGO, Fla., Feb. 4, 2013 /PRNewswire/ -- Valpak, a leader in local print and digital coupons will expand its print circulation and footprint in Canada, beginning immediately. In collaboration with Valpak of Toronto East, 360,000 additional homes in the greater Toronto area will begin mailing each month starting in April, in addition to the current 80,000 household circulation. "This is the first step in embarking in our collective effort to expand our position in Canada as a leader...
Exact Data ConsumerBase updates sports enthusiasts mailing lists. Chicago, IL (PRWEB) February 02, 2013 As football lovers everywhere get ready to enjoy chicken wings, chili dip, and commercials, Exact Data ConsumerBase, a multi-channel mailing list provider, has updated its sports business-to-consumer mailing lists. The sports industry provides endless recreational activities for consumers across the globe both on and off the field. Direct marketers use mailing lists to target anyone...
