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Latest Direct-response marketing Stories

2014-09-24 12:26:39

FAIRFAX, Va., Sept. 24, 2014 /PRNewswire/ -- The new Wolfgang Puck Pressure Oven infomercial has been awarded top honors at the 2014 Electronic Retailing Association's (ERA) Moxie Awards winning in the best long-form infomercial, brand response category. ERA, the non-profit organization supporting the 400 small businesses in the $350 billion dollar direct response the television (DRTV) industry, presents the award. KitchenTek, a joint collaboration formed between Direct Holdings...

2014-09-23 23:11:03

Online banking is a growing trend for consumers as they move away from traditional brick and mortar institutions. St. Petersburg, FL (PRWEB) September 23, 2014 Forbes Living is pleased to offer an educational segment about online banking solutions. The fascinating show will cover the many options there are for consumers who prefer to manage personal financial accounts via the Internet, rather than traditional brick and mortar businesses. Online banking is a modern way to take care of...

2014-09-23 16:24:24

FAIRFIELD, N.J., Sept. 23, 2014 /PRNewswire/ -- Pocket Hose Ultra has become the country's leading expandable garden hose with retailers nationwide. TeleBrands, the leading marketer of "As Seen on TV" products, has been awarded the 2014 Moxie Award for Pocket Hose Ultra in the category of best short-form commercial by the Electronic Retailing Association (ERA). ERA is the industry trade organization supporting the 400 businesses in the $350 billion dollar direct response television...

2014-09-16 08:25:17

PARSIPPANY, N.J., Sept. 16, 2014 /PRNewswire/ -- Mercury Media, the largest independent performance media agency, partners with i.Predictus, the only ad tech solution specifically designed for the direct response industry, to bring greater accountability to DRTV. http://photos.prnewswire.com/prnvar/20140708/125231 Mercury Media and i.Predictus, today announced a partnership to bring even more accountability to the television marketplace through the integration of the i.Predictus...

2014-09-12 23:08:53

From coffee makers to the latest and greatest smart phones, it seems everything today is going digital. St. Petersburg, FL (PRWEB) September 12, 2014 Imagine a home without all the digital devices in it. Today’s smart homes are built with a central digital control that adjusts the inside temperature, turns the lights on and opens doors all with the touch of one button. From picture frames to tablets, almost everything we need and use is digitally controlled. Forbes Living will soon air...

2014-09-04 16:24:23

October DRTV Product Summit Brings Together 24 Inventors and 6 Leading DRTV Companies to Discover the Industry's Next Mega Hit PITTSBURGH, Sept. 4, 2014 /PRNewswire/ -- Inventors from across the United States are invited to submit their products to be considered for the exclusive "As Seen on TV" pitch event, the "2014 DRTV Product Summit," where inventors gain in person access to top DRTV (direct response television) company executives seeking the next multi-million dollar, hit TV product....

2014-08-29 20:21:18

Craig Huey, president of Creative Direct Marketing Group says, "direct mail in an online world is a profit opportunity most businesses miss out on" TORRANCE, Calif., Aug. 29, 2014 /PRNewswire/ -- On September 3, 2014, advertising expert Craig Huey will present a free, no-obligation 60-minute webinar for business owners and marketing directors. The topic: 24 Winning Direct Mail Secrets and Trends that Can Double Your Response and Supercharge Your Profits. To preregister for the free webinar...

2014-08-26 23:10:34

Ecommerce sales and data intelligence technologies by DNA Response enable Ontel to leverage marketplaces like Amazon as part of its omni-channel DRTV conversion strategy. Fairfield, NJ (PRWEB) August 26, 2014 Ontel Products announces an exclusive partnership with DNA Response, Inc., a multi-channel commerce company, to manage their online retail marketplace channel in North America. Ontel will enlist DNA’s sales and data intelligence solutions to maximize their DRTV brand presence on...

2014-08-22 16:22:42

California-based direct response advertising agency announces expansion TORRANCE, Calif., Aug. 22, 2014 /PRNewswire/ -- Creative Direct Marketing Group (CDMG), a full-service direct response advertising agency, has opened a new office in Nashville, Tennessee. The agency, owned by direct marketing legend Craig Huey, has been located in the Los Angeles area for more than 30 years. The Nashville office is headed up by Huey's son, Caleb Huey, who is also CDMG's Business Development...

2014-08-01 23:06:42

There are some easy ways to start a fitness program that most people can do and enjoy. St. Petersburg, FL (PRWEB) August 01, 2014 Fitness is something most people can add to a daily routine without too much effort. From walking around the block to biking ten or more miles, adding daily exercise in is easy to do and easy to maintain throughout the year. The Forbes Living talk show is excited to present a fitness forward series which will feature special guests, tips to get started and cool...


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