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Last updated on April 17, 2014 at 21:23 EDT

Latest Direct-response marketing Stories

2013-04-16 23:00:18

Agency revamps appearance to compliment current innovative initiatives Van Nuys, CA (PRWEB) April 16, 2013 Icon Media Direct unveiled a redesigned logo and website this week. The agency, renowned in the industry for providing creative and accountable media solutions for emerging and household brands, utilized a clean, modern design with an iconic retro twist to compliment the advanced technological initiatives the company has recently implemented. Nancy Lazkani, President and CEO, stated...

2013-02-22 08:53:48

BURLINGTON, Wis., Feb 22, 2013 /PRNewswire/ -- Burlington's Frank Cannella, founder of Cannella Response Television and widely known as "The Father of the Infomercial Industry," has been named to the inaugural class of the Direct Response Hall of Fame. The Hall was created by Response magazine to honor individuals who have helped turn direct response marketing into a $300 billion annual business. Cannella and eight other members of the inaugural class will be inducted April 4 at the annual...

2012-11-17 08:20:06

IRVINE, Calif., Nov. 17, 2012 /PRNewswire/ -- CarMD.com Corporation today announced the debut of its new direct response television infomercial production featuring host Mel Arthur of As Seen on TV and magicJack(TM) notoriety. The 28.5-minute infomercial features a brand new offer for the CarMD® Vehicle Health System(TM), designed to allow even more consumers to enjoy the benefits of this popular, easy-to-use product risk-free. The new creative begins airing on regional and...

2012-09-14 02:22:44

CLEARWATER, Fla., Sept. 14, 2012 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of AsSeenOnTV.com, announced today that its Chairman Kevin Harrington was honored with the esteemed 2012 Lifetime Achievement Award at this year's Moxie Awards Gala at the D2C Convention hosted by the Electronic Retailing Association (ERA). Kevin was recognized during a special presentation at the Moxie Awards Gala on Thursday, September 13, 2012, 7:00 p.m. -...

2012-09-05 06:27:03

FORT LEE, N.J., Sept. 5, 2012 /PRNewswire/ -- The Electronic Retailing Association (ERA) has chosen Steinreich Communications Group, Inc., an international public relations firm, to handle public relations for its D2C convention, the group's leading annual event. More than 4,000 delegates attend the show each year in Las Vegas. It is the leading direct response marketing industry-related tradeshow. An annual highlight of the D2C convention is the ERA Moxie Awards Gala, the direct response...

2012-08-17 10:21:10

DALLAS, Aug. 17, 2012 /PRNewswire/ -- This coming September, Peter Koeppel, President of Koeppel Direct, will be speaking at the electronic retailing industry's biggest event of the year, the ERA D2C Convention. The ERA D2C Convention is sponsored by the ERA, Electronic Retailing Association, the only trade association in the world that represents leaders of the direct-to-consumer marketplace. Koeppel and many other notable speakers will participate in educational sessions along...

2012-08-16 22:20:32

DALLAS, Aug. 17, 2012 /PRNewswire/ -- This coming September, Peter Koeppel, CEO of Koeppel Direct, will be speaking at the electronic retailing industry's biggest event of the year, the ERA D2C Convention. The ERA D2C Convention is sponsored by the ERA, Electronic Retailing Association, the only trade association around the world that represents leaders of the direct-to-consumer marketplace. Koeppel and many other notable speakers will be featuring their presentations with nearly...

2012-08-10 06:21:13

CLEARWATER, Fla., Aug. 10, 2012 /PRNewswire/ -- As Seen On TV, Inc. (ASTV), a direct response marketing company and owner of the website "AsSeenOnTV.com", announced today that it has signed a letter of intent to acquire eDiets.com, Inc. (DIET). The transaction is an all-stock deal, totals approximately $13 million in As Seen On TV, Inc. stock and is anticipated to result in pro-forma ownership of two-thirds As Seen On TV, Inc. shareholders to one-third eDiets.com, Inc. shareholders. The...

2012-08-03 23:00:16

International Commercial Television received nominations for its DermaWand direct response campaign. Wayne, PA. (PRWEB) August 03, 2012 International Commercial Television, Inc. (OTCQB: ICTL) ("ICTV" or "The Company"), a premier company employing prominently profiled infomercial campaigns to market and brand unique products to the global consumer through multi-channels of distribution, is announcing the following: On August 1, 2012, the 2012 ERA Moxie Awards nominees were announced. ICTV...

2012-07-16 23:00:44

Expert direct response marketer Lloyd Chambers debunks one of the oldest copywriting myths, and teaches small and large businesses alike how they can use this new-found truth to re-discover the power of direct mail marketing. Bolton, Lancashire (PRWEB) July 16, 2012 LC Articles, A nationwide provider of business writing services, announced the debut of their new direct response copywriting service. Many copywriters often say that direct mail marketing is dead, but is it really? Copywriter...