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Last updated on April 16, 2014 at 8:29 EDT

Latest Direct-response marketing Stories

2012-07-12 02:24:28

NEW YORK, July 12, 2012 /PRNewswire/ -- Success in the world of Direct Response marketing is contingent on a wide range of factors. The truly successful Direct Response professional requires access to top-notch Web design, copywriting, SEO, and even radio and TV production services. For more than ten years, serial entrepreneur Rich Gorman has stood as one of the Direct Response industry's true pioneers, thanks to his assembly of a peerless network of advertising and design professionals,...

2012-06-17 22:21:58

BURLINGTON, Mass., June 18, 2012 /PRNewswire/ -- (http://www.myprgenie.com) -- OrderMotion(R) Inc., the leading web-based platform for direct-to-consumer (D2C) campaign and order management, today announced that its OMX SaaS order management technology is being used by DRTV and eCommerce marketer Live Foods Live Bodies to power its multi-channel, direct-to-consumer marketing business. Live Foods Live Bodies has been marketing its line of highly successful juicers promoted by juicing legend,...

2012-02-23 07:10:00

NEWTON, Mass., Feb. 23, 2012 /PRNewswire/ -- As direct response marketers, we try to stay ahead of the curve when it comes to evolving consumer trends in the product marketplace. Sometimes, however, we find it more difficult to stay abreast of emerging technologies that could ultimately affect TV engagement and trigger a disruption to our daily marketing practices. For example, two technologies, SocialTV and Over-the-Top TV (OTT TV) are creating a lot of buzz right now. Although they...

2011-12-08 08:00:00

Pangea Media, provider of the SnapApp marketing platform, announced that its SnapApp campaign for Magic Beans was the winner of the âœBest Direct Response Marketing Campaignâ for the MITX 2011 Interactive Awards. SnapApp boasts a growing list of Boston area customers including Gemvara, RunKeeper, Dorado Tacos & Cemitas, Curaspan Health Group , Rue La La, Drync, Magic Beans Boston, MA (PRWEB) December 08, 2011 Pangea Media, provider of the SnapApp...

2011-12-06 10:00:00

Top direct mail company partners with leading interactive media expert Geoff Whitlock, and is poised to launch groundbreaking integrated agency solution that no other company can provide. Toronto, Ontario (PRWEB) December 06, 2011 Direct Response Media Group (http://www.drmg.ca), which distributes direct mail exclusively through Canada Post to over 75 million targeted Canadian households each year, has emerged as Canadaâs largest and fastest-growing direct mail marketing...

2011-10-10 08:00:00

KING OF PRUSSIA, Pa., Oct. 10, 2011 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQ: MDHI), manufacturer of the MediPendant(TM), the first fully-monitored medical alarm system that allows the user to speak and listen directly through the pendant, today announced that it has officially launched its new television and marketing campaign with Harrington Multi Media Marketing, LLC, (HM3) one of the leading producers of infomercials and short form direct television spots. The...

2011-09-22 07:00:00

Direct Response Innovator Delivers Acceptance Speech at Moxie Awards Gala at 2011 ERA D2C Convention in Las Vegas Las Vegas, Nevada (PRWEB) September 22, 2011 Katie Williams, President and Co-Founder of Ideal Living, received the 2011 Lifetime Achievement Award by the Electronic Retailing Association. She was honored during the Moxie Awards Gala on Thursday, September 15th, at the 2011 ERA D2C Convention at the Wynn Hotel, Las Vegas. âœIâve been very...

2011-06-21 11:48:00

FAIRFIELD, Iowa, June 21, 2011 /PRNewswire/ -- Hawthorne Direct, the full service direct response television agency announces it has reached the milestone of celebrating its silver anniversary. "I am very proud and gratified to celebrate our agency's 25th year this June," said Founder, Chairman & Executive Creative Director Timothy R. Hawthorne. (Photo: http://photos.prnewswire.com/prnh/20110621/CG23742) "When I started this business in June of 1986, it was just me and an...

2011-06-08 05:00:00

DENVER, June 8, 2011 /PRNewswire/ -- DC Brands International, Inc. a publicly traded company under the ticker symbol (OTC:DCBR), announced today that it has paid Script to Screen of Santa Ana, CA, a company specializing in Direct Response Television (DRTV) production, consulting, and campaign management, the full $500,000 due for the production and national launch for its upcoming infomercial. Richard Pearce, CEO and President said, "We are unbelievably excited today to be able to say,...

2011-05-17 16:03:00

NEWPORT BEACH, Calif., May 17, 2011 /PRNewswire/ -- Citing a recent report from the National Restaurant Association (NRA), PowerDirect Marketing today announced increased focus on front-door marketing programs for its restaurant clientele. According to the NRA 2011 Restaurant Industry Forecast, restaurant industry sales are expected to reach a record $604 billion and post positive growth in 2011 after a three-year period of negative real sales growth. Whether launching a new menu item,...