Latest Direct-response marketing Stories

2012-08-03 23:00:16

International Commercial Television received nominations for its DermaWand direct response campaign. Wayne, PA.

2012-07-16 23:00:44

Expert direct response marketer Lloyd Chambers debunks one of the oldest copywriting myths, and teaches small and large businesses alike how they can use this new-found truth to re-discover the

2011-12-08 08:00:00

Pangea Media, provider of the SnapApp marketing platform, announced that its SnapApp campaign for Magic Beans was the winner of the “Best Direct Response Marketing Campaign” for the MITX 2011

2011-12-06 10:00:00

Top direct mail company partners with leading interactive media expert Geoff Whitlock, and is poised to launch groundbreaking integrated agency solution that no other company can provide.

Word of the Day
  • The abrogation of a law by a higher authority; annulment.
  • In music, during the eighteenth century, a song or an instrumental piece similar to the serenade, intended for performance in the open air.
The word 'cassation' comes from the French 'cassation', from Latin 'casso' ("destroy, annul").