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Latest Direct-response marketing Stories

2011-05-17 16:03:00

NEWPORT BEACH, Calif., May 17, 2011 /PRNewswire/ -- Citing a recent report from the National Restaurant Association (NRA), PowerDirect Marketing today announced increased focus on front-door marketing programs for its restaurant clientele. According to the NRA 2011 Restaurant Industry Forecast, restaurant industry sales are expected to reach a record $604 billion and post positive growth in 2011 after a three-year period of negative real sales growth. Whether launching a new menu item,...

2011-05-12 08:00:00

NEWPORT BEACH, Calif., May 12, 2011 /PRNewswire/ -- PowerDirect Marketing today announced the successful deployment of the first front-door marketing program delivered on behalf of dental services provider Smile Brands Inc. As part of its "Smiles for Everyone®!" campaign, Smile Brands added front-door media to its marketing mix for an exceptional boost in customer acquisition. The test campaign, which was deployed in Colorado, achieved 30 percent ROI - twice that of the...

2011-04-05 08:00:00

SANTA MONICA, Calif., April 5, 2011 /PRNewswire/ -- TrueCar, Inc., the automotive industry innovator in new and used car pricing, trends and forecasting, has announced that GR Match, an affiliate of Guthy-Renker LLC, will make a significant equity investment in the company. The seminal partnership will allow TrueCar to give millions more Americans access to truthful, transparent, upfront prices and a no-hassle car buying experience through Guthy-Renker's highly successful and proven...

2011-03-01 07:00:00

NEWPORT BEACH, Calif., Mar. 1, 2011 /PRNewswire/ -- PowerDirect Marketing today announced growing client demand for its innovative front door marketing capabilities, supporting increased policy generation for insurance companies by directly engaging and converting customer prospects. Significant advances in targeting allow marketers to pinpoint the most promising households and high growth markets, allowing providers to communicate effectively with both print and 'drive-to-web' offers....

2011-02-01 11:00:00

SEATTLE, Feb. 1, 2011 /PRNewswire/ -- ". . . the Average American is blasted by tens of thousands of marketing messages a day. How do you grab their attention and engage them with interest, and begin a meaningful sales dialogue in just seconds? It's possible. We do it all the time." - Rick Cesari, author of BUY NOW! Direct response expert Rick Cesari knows a thing or two about motivating people to "Call now!" and "Act today!". Rick is the man behind the marketing campaigns that put the...

2011-01-29 00:02:02

Crowd-sourcing strategy allows direct response community to customize education program at upcoming Great Ideas Summit, Feb. 28 "“ Mar. 2 at Hilton New Orleans Riverside. Arlington, VA (PRWEB) January 27, 2011 The Electronic Retailing Association (ERA) has announced the line-up for the education program to be presented at The Great Ideas Summit 2011"”the premiere mid-winter event in the direct response (DR) space. The event will be held February 28-March 2, 2011 at the Hilton...

2011-01-25 07:00:00

NEW YORK, Jan. 25, 2011 /PRNewswire/ -- Epic Direct Network (www.epicdirectnetwork.com), the preeminent online direct response network and a subsidiary of the Epic Media Group, announced a first-of-its-kind marketing campaign aimed at attracting qualified, entrepreneurial, college-aged students to join its network of affiliate marketers and publishers. The program is called "Get Direct with Epic" (www.getdirectwithepic.com). This announcement comes on the heels of Epic Direct being named...

2010-12-02 16:22:00

LOS ANGELES, Dec. 2, 2010 /PRNewswire/ -- The Direct Response Academy is once again hosting the DRTV Management Boot Camp in Santa Monica. The class will be held from December 8th through 10th. "The Academy is making its mark globally," says Greg Sarnow, CEO. "Many American corporations like Allstate and Humana, and ad agencies like Leo Burnett and Gotham, have come to the Boot Camp to build their direct response TV advertising skill set. Not to mention all the entrepreneurs and...

2010-11-22 09:21:00

BURLINGTON, Mass., Nov 22, 2010 /PRNewswire/ -- (http://www.myprgenie.com) -- OrderMotion, Inc., the leading web-based platform for direct-to-consumer (D2C) campaign analytics and order management, today announced that Options Media Group Holdings, Inc. (OTC Bulletin Board: OPMG) has selected OrderMotion to process and manage all order and customer data generating from its direct response television (DRTV) advertising campaigns featuring its PhoneGuard DriveSafe Software(TM) mobile...

2010-11-05 00:00:39

QuantumDigital integrates with ListHub to expand TriggerMarketing technology availability to real estate professionals, nationwide. Attendees of the 2010 REALTORS® Conference and Expo to see, firsthand, the unprecedented direct response marketing technology that will forever change how REALTORS® manage marketing and lead generation. Austin, TX (PRWEB) November 4, 2010 QuantumDigital, Inc., the turnkey provider for measurable direct mail, on-demand digital printing and email...


Word of the Day
sough
  • A murmuring sound; a rushing or whistling sound, like that of the wind; a deep sigh.
  • A gentle breeze; a waft; a breath.
  • Any rumor that engages general attention.
  • A cant or whining mode of speaking, especially in preaching or praying; the chant or recitative characteristic of the old Presbyterians in Scotland.
  • To make a rushing, whistling, or sighing sound; emit a hollow murmur; murmur or sigh like the wind.
  • To breathe in or as in sleep.
  • To utter in a whining or monotonous tone.
According to the OED, from the 16th century, this word is 'almost exclusively Scots and northern dialect until adopted in general literary use in the 19th.'
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