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Latest Direct-response marketing Stories

2011-04-05 08:00:00

SANTA MONICA, Calif., April 5, 2011 /PRNewswire/ -- TrueCar, Inc., the automotive industry innovator in new and used car pricing, trends and forecasting, has announced that GR Match, an affiliate of Guthy-Renker LLC, will make a significant equity investment in the company. The seminal partnership will allow TrueCar to give millions more Americans access to truthful, transparent, upfront prices and a no-hassle car buying experience through Guthy-Renker's highly successful and proven...

2011-03-01 07:00:00

NEWPORT BEACH, Calif., Mar. 1, 2011 /PRNewswire/ -- PowerDirect Marketing today announced growing client demand for its innovative front door marketing capabilities, supporting increased policy generation for insurance companies by directly engaging and converting customer prospects. Significant advances in targeting allow marketers to pinpoint the most promising households and high growth markets, allowing providers to communicate effectively with both print and 'drive-to-web' offers....

2011-02-01 11:00:00

SEATTLE, Feb. 1, 2011 /PRNewswire/ -- ". . . the Average American is blasted by tens of thousands of marketing messages a day. How do you grab their attention and engage them with interest, and begin a meaningful sales dialogue in just seconds? It's possible. We do it all the time." - Rick Cesari, author of BUY NOW! Direct response expert Rick Cesari knows a thing or two about motivating people to "Call now!" and "Act today!". Rick is the man behind the marketing campaigns that put the...

2011-01-29 00:02:02

Crowd-sourcing strategy allows direct response community to customize education program at upcoming Great Ideas Summit, Feb. 28 "“ Mar. 2 at Hilton New Orleans Riverside. Arlington, VA (PRWEB) January 27, 2011 The Electronic Retailing Association (ERA) has announced the line-up for the education program to be presented at The Great Ideas Summit 2011"”the premiere mid-winter event in the direct response (DR) space. The event will be held February 28-March 2, 2011 at the Hilton...

2011-01-25 07:00:00

NEW YORK, Jan. 25, 2011 /PRNewswire/ -- Epic Direct Network (www.epicdirectnetwork.com), the preeminent online direct response network and a subsidiary of the Epic Media Group, announced a first-of-its-kind marketing campaign aimed at attracting qualified, entrepreneurial, college-aged students to join its network of affiliate marketers and publishers. The program is called "Get Direct with Epic" (www.getdirectwithepic.com). This announcement comes on the heels of Epic Direct being named...

2010-12-02 16:22:00

LOS ANGELES, Dec. 2, 2010 /PRNewswire/ -- The Direct Response Academy is once again hosting the DRTV Management Boot Camp in Santa Monica. The class will be held from December 8th through 10th. "The Academy is making its mark globally," says Greg Sarnow, CEO. "Many American corporations like Allstate and Humana, and ad agencies like Leo Burnett and Gotham, have come to the Boot Camp to build their direct response TV advertising skill set. Not to mention all the entrepreneurs and...

2010-11-22 09:21:00

BURLINGTON, Mass., Nov 22, 2010 /PRNewswire/ -- (http://www.myprgenie.com) -- OrderMotion, Inc., the leading web-based platform for direct-to-consumer (D2C) campaign analytics and order management, today announced that Options Media Group Holdings, Inc. (OTC Bulletin Board: OPMG) has selected OrderMotion to process and manage all order and customer data generating from its direct response television (DRTV) advertising campaigns featuring its PhoneGuard DriveSafe Software(TM) mobile...

2010-11-05 00:00:39

QuantumDigital integrates with ListHub to expand TriggerMarketing technology availability to real estate professionals, nationwide. Attendees of the 2010 REALTORS® Conference and Expo to see, firsthand, the unprecedented direct response marketing technology that will forever change how REALTORS® manage marketing and lead generation. Austin, TX (PRWEB) November 4, 2010 QuantumDigital, Inc., the turnkey provider for measurable direct mail, on-demand digital printing and email...

2010-09-28 09:24:00

LAS VEGAS, Sept. 28 /PRNewswire/ -- The Electronic Retailing Association (ERA) held their annual "Moxie Awards Gala" in Las Vegas on Thursday, September 23. Guthy-Renker LLC, one of the world's largest direct response companies, was one of the stars of the evening taking home four top honors, including a sweep of three Moxie Awards for their work in the digital media category. This year marks the 18th consecutive year Guthy-Renker has been nominated at the award ceremony and marks a...

2010-09-20 19:17:00

AUSTIN, Texas, Sept. 20 /PRNewswire/ -- Leading off trade show week with a weekend Boot Camp on DRTV best practices, Direct Response Academy CEO Greg Sarnow will run two sessions at the 2010 ERA D2C Convention in Las Vegas. First up, Pitching Your Product: The Keys to Success. Sarnow leads a session on Tuesday, September 21 at 1:30 p.m. With nearly 20 years experience managing hundreds of long and short-form DRTV campaigns, Sarnow will share his expertise with inventors and...


Word of the Day
virgule
  • A punctuation mark (/) used to separate related items of information.
  • A little rod; a twig.
This word comes from the Late Latin 'virgula,' accentual mark, a diminutive of 'virga,' rod.
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