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Last updated on April 16, 2014 at 17:34 EDT

Latest Direct-response marketing Stories

2010-09-20 19:17:00

AUSTIN, Texas, Sept. 20 /PRNewswire/ -- Leading off trade show week with a weekend Boot Camp on DRTV best practices, Direct Response Academy CEO Greg Sarnow will run two sessions at the 2010 ERA D2C Convention in Las Vegas. First up, Pitching Your Product: The Keys to Success. Sarnow leads a session on Tuesday, September 21 at 1:30 p.m. With nearly 20 years experience managing hundreds of long and short-form DRTV campaigns, Sarnow will share his expertise with inventors and...

2010-07-29 11:03:00

HAWTHORNE, N.Y., July 29 /PRNewswire/ -- Allstar Products Group, the maker of Snuggie®, is on the hunt for the best Snuggie® movie shorts -- amateur videos celebrating the legendary blanket with sleeves. Fans everywhere are invited to enter the Snuggie® Choice Film Awards for a chance to win the grand prize of $5,000 or $2,500 each for second and third place. As inspiration, Allstar Products Group today unveiled a sneak-peek at the...

2010-07-12 09:20:00

BURLINGTON, Mass., July 12 /PRNewswire/ -- http://www.myprgenie.com -- OrderMotion(R), Inc., the leading Web-based platform for direct-to-consumer (D2C) campaign and order management, added Jane Schloth as its Vice President of Marketing. Ms. Schloth brings to OrderMotion 15 years of experience as a direct response executive who has worked on such campaigns as George Foreman(R) Grill, Juiceman(R) Juicer, Clorox(R) Ready Mop(R), and Microsoft(R) TV Photo Viewer. In her new position Ms....

2010-06-30 08:53:00

HAWTHORNE, N.Y., June 30 /PRNewswire/ -- As evidenced by the thousands of fan-generated videos on the internet, Snuggie®, America's favorite blanket with sleeves, has never been camera shy. That's why Snuggie® brand maker Allstar Products Group today issued a call for the Snuggie® Choice Film Awards, a contest to find the best Snuggie® movie shorts. Entrants have the chance to win $5,000 and the opportunity to produce...

2010-06-15 09:54:00

SAN FRANCISCO, June 15 /PRNewswire-FirstCall/ -- YesDTC Holdings, Inc. (OTC Bulletin Board: YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today issued the following shareholder letter from CEO, Joseph Noel. Dear Shareholders of YesDTC, I am very pleased to inform you that we are progressing according to plan in establishing YesDTC as a successful DRTV (Direct-Response-Television) company. We have already had a successful test run of our first...

2010-05-28 19:18:00

SAN DIEGO, May 28 /PRNewswire/ -- Television advertising executives gathered at the Response Expo in San Diego for a panel discussion on innovative direct response television advertising. In a standing room only session, panel members discussed how they improved their infomercial campaigns. Members included: Jeff Frankel of HAAN USA, makers of steam home-care products; Betty Jamieson-Dunne of ITW Space Bag, whose vaccum-sealed storage bags have been on air for over 14 years; and Andrew...

2010-05-25 08:30:00

PLYMOUTH MEETING, Pa., May 25 /PRNewswire-FirstCall/ -- Medical Alarm Concepts Holding, Inc. (OTC Bulletin Board: MDHI), manufacturer of the MediPendant(TM), the only fully-monitored medical alarm system that allows you to speak and listen directly through the pendant, announced today it has selected YesDTC Holdings, Inc. (OTC Bulletin Board: YESD) to be the Company's representative to market its innovative, patented MediPendant(TM) medical alarm device via direct response television...

2010-05-19 08:30:00

SAN FRANCISCO, May 19 /PRNewswire-FirstCall/ -- YesDTC Holdings, Inc. (OTC Bulletin Board: YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, announced today that it has successfully signed an agreement with Simply Music(TM) to become their exclusive direct response television (DRTV) marketer. YesDTC's first DRTV campaign is scheduled to launch May 22nd in 15 markets. Under the terms of the agreement, YesDTC will hold the exclusive worldwide rights...

2010-04-13 18:45:00

AUSTIN, Texas, April 13 /PRNewswire/ -- The Direct Response Academy is offering its two top programs, DRTV Management Boot Camp and Advanced DRTV Media & Logistics in Manhattan from April 19th to 21st. "Today everyone in television advertising should be competent in Direct Response marketing. It's become a must," says Greg Sarnow, Academy CEO. "Recently Consumer Reports pointed out the cost savings of DRTV - often one-tenth of a traditional advertising campaign. But successfully...

2010-03-16 07:25:00

NEW ORLEANS, March 16 /PRNewswire/ -- As dealerships continue to shut down nationwide, automotive marketing has just been dealt a new lease on life. Dukky, a direct response company that utilizes proprietary social media sharing technology to increase marketers' response rates, has revealed an automotive product designed specifically to enhance performance and the consumer experience, as well as deliver real-time, individual consumer insight. Simply put, Dukky helps drive traffic to...