Latest Direct-response marketing Stories
Direct Response Start-up to Launch Beta Site for Automated Pay-Per-Placement Program NEW ORLEANS, March 5 /PRNewswire/ -- Dukky, a direct marketing agency specializing in the creation of trackable gift card campaigns that focus on customer acquisition and purchase activation, announced today that it will be offering marketers an incentive to sign up for its Pay-Per-Placement program beta, in advance of its projected April 14, 2009 launch. Dukky's beta program will allow marketers to...
BROOKFIELD, Wis., Feb. 16 /PRNewswire/ -- The Direct Response Forum (DRF), the leading trade association for payments professionals in the direct response industry, will hold its annual forum on Monday August 10th through Wednesday August 12th, 2009 at the Tampa Marriott Waterside Hotel. This year's forum, Celebrating 20 Years of Educating Merchants on Payment Processing Profitability, will provide a variety of educational sessions designed to give card-not-present merchants real-time...
AUSTIN, Texas, Jan. 28 /PRNewswire/ -- Working effectively with an infomercial production company requires the ability to collaborate. And this collaborative effort is the foundation of a successful DRTV campaign. "In my experience, the best possible results come from a true partnership between the marketer and the infomercial production company," says Direct Response Academy CEO Greg Sarnow. "Marketers know their products better than anyone. Their input is vital during creative...
AUSTIN, Texas, Jan. 12 /PRNewswire/ -- From February 18-20 at the Marriott South Beach Hotel in Miami Beach, the Direct Response Academy will present DRTV Management Boot Camp - Special Focus: Customer Acquisition, a course on managing infomercials with continuity programs. Industry veteran Greg Sarnow will lead the course. "I've wanted to give this course for a while now, because products and services offered through this type of infomercial can do so well," says Sarnow. "The customer...
LOS ANGELES, Nov. 6 /PRNewswire-FirstCall/ -- CyberDefender (http://www.cyberdefender.com/) (BULLETIN BOARD: CYDE) , a provider of award-winning PC Security and Identity Theft prevention solutions, today announced an agreement with Guthy-Renker, an independent direct-response marketing firm, to create a series of high performance radio and TV commercials, emphasizing a simple solution to address computer virus awareness and bringing antivirus software to a larger audience. This...
Global Media Marketing, www.glblmedia.com, a leading supplier of infomercials and other direct response media products, announced today that it has launched a major Infomercial program for Dodge Ram, www.dodge.com. This is the first National Direct Response Infomercial program for this Automotive OEM. The Dodge Ram, known for its styling and Hemi engine, remains Chrysler's top-selling nameplate. The Dodge Summer Sell Down Show features aggressive incentives on Dodge Ram, including offers...
BAINBRIDGE ISLAND, WASHINGTON--(Marketwire - July 10, 2008) - International Commercial Television, Inc. (OTCBB:ICTL) ("ICTV" or "The Company"), a premier consumer products company employing the strength of revenue-generating and compelling direct response television ("DRTV") "Fountain of Youth" products to the global consumer, is pleased to report the following: Derma Wand - Infomercial ICTV has recently produced a 2nd infomercial for its DermaWand product which has replaced the former...
PHILADELPHIA, July 8 /PRNewswire/ -- Challenged with conveying the wow-factor of Slendertone's new spin-off, System Abs, Stage 3 Productions tops industry standards for production values and impact with their latest infomercial and spot campaign. Slendertone, marketers of medical-quality muscle stimulation products, "already had a loyal customer base," says Stage 3 Executive Producer Anthony Uro. "Their 'Flex' infomercial had been airing for years. Our job was to get customers excited about...
Red Rock Pictures Holdings, Inc. (OTCBB: RRPH), a film and entertainment marketing company, announced today that it has entered into an exclusive deal with Northern Response International Limited (www.northernresponse.com), a leader in the direct response, home shopping and retail product distribution industry. The agreement covers marketing and distribution of consumer products in all territories outside of the U.S. "We are honored to be aligned with Richard Stacey, David Baldassi and the...
uKarma Corporation (OTCBB: UKMA), a lifestyle multimedia and consumer products company focused on health, wellness and personal development, announced today the U.S. consumer launch of its Xflowsion DVD series, featuring celebrity trainer Eric Paskel, who most recently worked with the stars of the NBC hit TV series "American Gladiators." Xflowsion, with its revolutionary Triple Training(R), is the only exercise program that efficiently and effectively combines the best elements of three...
