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Last updated on April 24, 2014 at 13:35 EDT

Latest Direct-response marketing Stories

2010-02-18 07:10:00

NEW ORLEANS, Feb. 18 /PRNewswire/ -- Dukky LLC, a direct response company that utilizes proprietary social sharing technology to increase marketers' response rates, announced today that it received a second round of funding from a group of investors led by LongueVue Capital. With this latest round, the company has received a total of $3 million of capital to date. "Dukky's innovative platform has generated strong reception within the marketing community, validating our transformative...

2009-12-07 02:11:00

SHANGHAI, Dec. 7 /PRNewswire-Asia-FirstCall/ -- Acorn International, Inc. (NYSE: ATV) ("Acorn" or the "Company"), today announced that the Company has reached an exclusive agreement with Guthy-Renker to market Sheer Cover(R) cosmetics in China. (Logo: http://www.newscom.com/cgi-bin/prnh/20090811/CNTU028LOGO ) Under the agreement, Acorn will be Guthy-Renker's exclusive agent to market and distribute Sheer Cover in China. Acorn is authorized to distribute the Sheer Cover...

2009-11-19 17:05:00

AUSTIN, Texas, Nov. 19 /PRNewswire/ -- The Direct Response Academy's DRTV Management Boot Camp with Advanced DRTV Media & Logistics will be held from December 7-9 at the Santa Monica offices of Product Partners, LLC. Product Partners' product line, Beachbody®, is among the greatest fitness infomercial success stories. "This is a unique opportunity for our course participants," says Greg Sarnow, Academy CEO. "The program combines our DRTV Management Boot Camp...

2009-11-11 14:30:00

AUSTIN, Texas, Nov. 11 /PRNewswire/ -- Today, the people behind some of the direct response television industry's most successful campaigns, launch a suite of service companies for savvy makers and marketers of direct-to-consumer goods and services. Considered industry thought leaders when bridging Brand and Demand marketing, Jim Warren, Lane Robertson and Lonnie Summers have once again teamed up to launch www.direct2brand.com, www.nationalmedia.com and www.infomercial.com. The...

2009-10-16 11:11:00

NEW YORK, Oct. 16 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue. Reportlinker Adds Global Infomercials Industry http://www.reportlinker.com/p0155033/Reportlinker-Adds-Global-Infomercials-Industry.html The global outlook series on Infomercials provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides a bird's eye view of the industry's landscape, and helps...

2009-10-08 05:00:00

NEEDHAM, Mass., Oct. 8 /PRNewswire/ -- Andrew G. Gordon, President of Direct Impact Group, has been selected to judge the Direct Marketing Association (DMA) 2009 International ECHO Awards. The awards show is a global competition that honors excellence in creativity, marketing strategy, and response results in direct marketing campaigns. The 2009 ECHO Awards will be held at the San Diego Convention Center, October 20, 2009. The DMA first introduced this awards ceremony in 1929. In...

2009-09-16 18:42:00

LAS VEGAS, Sept. 16 /PRNewswire/ -- Guthy-Renker, the world's largest direct response television company, celebrated four industry awards at the 19th Annual Electronic Retailing Association Awards Gala in Las Vegas. The event, which acknowledges the best in the electronic retailing industry, marks the 17th consecutive year that Guthy-Renker has been nominated at the award ceremony, culminating in 67 total awards since 1992. Guthy-Renker was awarded the esteemed "Best Short Form of the...

2009-09-08 05:00:00

NEEDHAM, Mass., Sept. 8 /PRNewswire/ -- On September 13th Andrew G. Gordon, President of Direct Impact Group, will speak at the Electronic Retailing Association D2C Convention in Las Vegas. "Navigating the Media Buy in Today's Market" is one of the panel discussions on the conference's Operations and Profitability track and will feature Andrew G. Gordon as one of the panelists. The discussion will run from 1:45-2:45 pm at the Paris Hotel. Andrew G. Gordon and the other panelists will...

2009-08-27 14:10:00

PALM DESERT, Calif., Aug. 27 /PRNewswire/ -- Guthy-Renker, LLC today announced the appointment of Ben Van de Bunt and Kevin Knee to Co-CEOs, as well as the formation of Guthy-Renker Studios lead by Lenny Lieberman, board member and CEO of Lieberman Productions, a wholly owned subsidiary of Guthy-Renker. Reflecting the company's dedication to key market segments and continued global growth, innovation and efficiency, Co-Presidents Ben Van de Bunt and Kevin Knee will assume the role of...

2009-08-27 05:00:00

NEEDHAM, Mass., Aug. 27 /PRNewswire/ -- The Electronic Retailing Association has selected Andrew G. Gordon, President of Direct Impact Group, as a judge for the 2009 Electronic Retailing Association Awards. The annual awards recognize the nation's best television, radio, online and mobile direct response campaigns in the electronic retailing industry. Winners are announced and promoted at the 2009 ERA D2C Convention in Las Vegas next month and celebrated at the 2009 ERA Annual Awards Gala...