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Latest Direct-response marketing Stories

2010-05-25 08:30:00

PLYMOUTH MEETING, Pa., May 25 /PRNewswire-FirstCall/ -- Medical Alarm Concepts Holding, Inc. (OTC Bulletin Board: MDHI), manufacturer of the MediPendant(TM), the only fully-monitored medical alarm system that allows you to speak and listen directly through the pendant, announced today it has selected YesDTC Holdings, Inc. (OTC Bulletin Board: YESD) to be the Company's representative to market its innovative, patented MediPendant(TM) medical alarm device via direct response television...

2010-05-19 08:30:00

SAN FRANCISCO, May 19 /PRNewswire-FirstCall/ -- YesDTC Holdings, Inc. (OTC Bulletin Board: YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, announced today that it has successfully signed an agreement with Simply Music(TM) to become their exclusive direct response television (DRTV) marketer. YesDTC's first DRTV campaign is scheduled to launch May 22nd in 15 markets. Under the terms of the agreement, YesDTC will hold the exclusive worldwide rights...

2010-04-13 18:45:00

AUSTIN, Texas, April 13 /PRNewswire/ -- The Direct Response Academy is offering its two top programs, DRTV Management Boot Camp and Advanced DRTV Media & Logistics in Manhattan from April 19th to 21st. "Today everyone in television advertising should be competent in Direct Response marketing. It's become a must," says Greg Sarnow, Academy CEO. "Recently Consumer Reports pointed out the cost savings of DRTV - often one-tenth of a traditional advertising campaign. But successfully...

2010-03-16 07:25:00

NEW ORLEANS, March 16 /PRNewswire/ -- As dealerships continue to shut down nationwide, automotive marketing has just been dealt a new lease on life. Dukky, a direct response company that utilizes proprietary social media sharing technology to increase marketers' response rates, has revealed an automotive product designed specifically to enhance performance and the consumer experience, as well as deliver real-time, individual consumer insight. Simply put, Dukky helps drive traffic to...

2010-02-18 07:10:00

NEW ORLEANS, Feb. 18 /PRNewswire/ -- Dukky LLC, a direct response company that utilizes proprietary social sharing technology to increase marketers' response rates, announced today that it received a second round of funding from a group of investors led by LongueVue Capital. With this latest round, the company has received a total of $3 million of capital to date. "Dukky's innovative platform has generated strong reception within the marketing community, validating our transformative...

2009-12-07 02:11:00

SHANGHAI, Dec. 7 /PRNewswire-Asia-FirstCall/ -- Acorn International, Inc. (NYSE: ATV) ("Acorn" or the "Company"), today announced that the Company has reached an exclusive agreement with Guthy-Renker to market Sheer Cover(R) cosmetics in China. (Logo: http://www.newscom.com/cgi-bin/prnh/20090811/CNTU028LOGO ) Under the agreement, Acorn will be Guthy-Renker's exclusive agent to market and distribute Sheer Cover in China. Acorn is authorized to distribute the Sheer Cover...

2009-11-19 17:05:00

AUSTIN, Texas, Nov. 19 /PRNewswire/ -- The Direct Response Academy's DRTV Management Boot Camp with Advanced DRTV Media & Logistics will be held from December 7-9 at the Santa Monica offices of Product Partners, LLC. Product Partners' product line, Beachbody®, is among the greatest fitness infomercial success stories. "This is a unique opportunity for our course participants," says Greg Sarnow, Academy CEO. "The program combines our DRTV Management Boot Camp...

2009-11-11 14:30:00

AUSTIN, Texas, Nov. 11 /PRNewswire/ -- Today, the people behind some of the direct response television industry's most successful campaigns, launch a suite of service companies for savvy makers and marketers of direct-to-consumer goods and services. Considered industry thought leaders when bridging Brand and Demand marketing, Jim Warren, Lane Robertson and Lonnie Summers have once again teamed up to launch www.direct2brand.com, www.nationalmedia.com and www.infomercial.com. The...

2009-10-16 11:11:00

NEW YORK, Oct. 16 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue. Reportlinker Adds Global Infomercials Industry http://www.reportlinker.com/p0155033/Reportlinker-Adds-Global-Infomercials-Industry.html The global outlook series on Infomercials provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides a bird's eye view of the industry's landscape, and helps...

2009-10-08 05:00:00

NEEDHAM, Mass., Oct. 8 /PRNewswire/ -- Andrew G. Gordon, President of Direct Impact Group, has been selected to judge the Direct Marketing Association (DMA) 2009 International ECHO Awards. The awards show is a global competition that honors excellence in creativity, marketing strategy, and response results in direct marketing campaigns. The 2009 ECHO Awards will be held at the San Diego Convention Center, October 20, 2009. The DMA first introduced this awards ceremony in 1929. In...


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lunula
  • A small crescent-shaped structure or marking, especially the white area at the base of a fingernail that resembles a half-moon.
This word is a diminutive of the Latin 'luna,' moon.
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