Quantcast
Last updated on April 16, 2014 at 8:06 EDT

Latest Direct-response marketing Stories

2009-08-20 09:57:00

CLEARWATER, Fla., Aug. 20 /PRNewswire/ -- George Foreman and Kevin Harrington of TVGoods.com have announced today TVGoods' exclusive licensing deal to sell Foreman's line of Keep It Green and Clean household cleaning products through direct response television (DRTV). George Foreman, the former heavyweight boxing champion, is one of the most recognized and beloved personalities around the globe. Foreman is not only known for being a world-class athlete, but as a television celebrity and...

2009-07-29 07:00:00

LOS ANGELES, July 29 /PRNewswire-FirstCall/ -- CyberDefender Corporation (OTC Bulletin Board: CYDE), an award-winning provider of PC security, Antispyware/ Antivirus Software, PC Optimization, PC Support, and Identity Theft Prevention solutions, announced today that Mr. Ben Van De Bunt has been named a Director of CyberDefender, increasing the Board to four members. Mr. Van De Bunt is Co-CEO of privately-held Guthy-Renker LLC, one of the world's leading direct response marketing companies...

2009-07-08 20:00:00

    TREVOSE, Pa., July 8 /PRNewswire/ -- Today, Media Enterprises, the company responsible for the Mighty(TM) brand product line, announced that the last infomercials Billy Mays recorded before his death will be aired. The advertisements will introduce the newest additions to the Mighty product line, Mighty Putty Super Pack and Mighty Tape. Additionally, the company confirmed that Billy Mays television advertisements for Mighty Putty and Mighty Mendit will now resume after a...

2009-06-29 06:00:00

SHERMAN OAKS, Calif., June 29 /PRNewswire/ -- Media Stream Direct, a leading direct response media buying agency, recently named Diane Nelson as Senior Media Buyer. As Senior Media Buyer, Nelson will support campaigns for Media Stream Direct's clients across various categories, buying both Long Form national cable and broadcast media. Her responsibilities include the media buying, media planning and profitability oversight for clients' shows. Media Stream Direct President Eitan Cohen said,...

2009-06-11 05:45:00

CyberDefender Will Utilize Proceeds For TV Commercials And Other Growth Mandated Infrastructure Improvements LOS ANGELES, June 11 /PRNewswire-FirstCall/ -- CyberDefender Corporation (OTC Bulletin Board: CYDE), an award-winning provider of PC security, Antispyware/ Antivirus Software, PC Optimization, PC Support, and Identity Theft Prevention solutions, announced today it has sold 1,142,860 shares of CyberDefender restricted common stock to GR Match, LLC ("GR Match"), an affiliate of media...

2009-05-14 05:00:00

NEWTON, Mass., May 14 /PRNewswire/ -- It is close to impossible to find anyone in New England who has not heard of the personal injury attorney, Jim Sokolove. Back in 1982, Attorney Sokolove was one of the very first lawyers to use television as a means of reaching out to potential clients. Direct Impact Group, the marketing agency that has worked with the firm for sixteen years, has written and produced unique television and radio campaigns for the newly named Sokolove Law -- the aggressive...

2009-04-02 06:00:00

The Media and Marketing Services Agreement Entered Into by the Companies Provides Guthy-Renker the Ability to Acquire Up to 22% of CyberDefender's Fully Diluted Common Stock LOS ANGELES, April 2 /PRNewswire-FirstCall/ -- CyberDefender (http://www.cyberdefender.com/) (OTC Bulletin Board: CYDE), a provider of award-winning PC security and identity theft prevention solutions, today announced the launch of a marketing campaign with Guthy-Renker, a major independent direct-response marketing...

2009-03-16 05:00:00

NEWTON, Mass., March 16 /PRNewswire/ -- One of the few beneficial aspects of the down economy has been its positive impact on DRTV. Many traditional advertisers have slashed their budgets, creating both a reduction in media demand and a great opportunity for DRTV advertisers to experience enormous success. On March 19thAndrew Gordon, President of Direct Impact Group, will address some of the significant media opportunities this economy presents in an ERA sponsored webinar entitled,...

2009-03-05 08:11:00

Direct Response Start-up to Launch Beta Site for Automated Pay-Per-Placement Program NEW ORLEANS, March 5 /PRNewswire/ -- Dukky, a direct marketing agency specializing in the creation of trackable gift card campaigns that focus on customer acquisition and purchase activation, announced today that it will be offering marketers an incentive to sign up for its Pay-Per-Placement program beta, in advance of its projected April 14, 2009 launch. Dukky's beta program will allow marketers to...

2009-02-16 15:48:00

BROOKFIELD, Wis., Feb. 16 /PRNewswire/ -- The Direct Response Forum (DRF), the leading trade association for payments professionals in the direct response industry, will hold its annual forum on Monday August 10th through Wednesday August 12th, 2009 at the Tampa Marriott Waterside Hotel. This year's forum, Celebrating 20 Years of Educating Merchants on Payment Processing Profitability, will provide a variety of educational sessions designed to give card-not-present merchants real-time...