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Last updated on April 18, 2014 at 15:29 EDT

Latest Direct response television Stories

2009-10-08 05:00:00

NEEDHAM, Mass., Oct. 8 /PRNewswire/ -- Andrew G. Gordon, President of Direct Impact Group, has been selected to judge the Direct Marketing Association (DMA) 2009 International ECHO Awards. The awards show is a global competition that honors excellence in creativity, marketing strategy, and response results in direct marketing campaigns. The 2009 ECHO Awards will be held at the San Diego Convention Center, October 20, 2009. The DMA first introduced this awards ceremony in 1929. In...

2009-10-05 06:45:00

LUMBY, BC, Oct. 5 /PRNewswire-FirstCall/ - avVaa World Health Care Products Inc. (Pink Sheets: AVVH), a global biotechnology company, manufacturer and distributor of nationally branded therapeutic, natural skin and health care products, announced the launch of its two week Neuroskin(R) Psoriasis Relief DRTV media test campaign. avVaa World Health Care Products Inc. announced that its two week Neuroskin(R) Psoriasis Relief DRTV media test launched today, October 5, 2009. Over 100 informercial...

2009-10-02 06:50:00

LUMBY, BC, Oct. 2 /PRNewswire-FirstCall/ - avVaa World Health Care Products Inc. (Pink Sheets: AVVH), a global biotechnology company, manufacturer and distributor of nationally branded therapeutic, natural skin and health care products, announced the stations that will feature their Neuroskin(R) Psoriasis Relief DRTV commercial during the two week media test. avVaa World Health Care Products Inc. is launching a two week DRTV media test run for Neuroskin(R) Psoriasis Relief beginning the week...

2009-10-01 10:37:00

LUMBY, BC, Oct. 1 /PRNewswire-FirstCall/ - avVaa World Health Care Products Inc. (Pink Sheets: AVVH), a global biotechnology company, manufacturer and distributor of nationally branded therapeutic, natural skin and health care products, announced that they will be launching their second test run of Neuroskin(R) Psoriasis Relief DRTV commercials the week of October 5, 2009. avVaa World Health Care Products will launch a two week DRTV test run for Neuroskin(R) Psoriasis Relief beginning the...

2009-09-16 18:42:00

LAS VEGAS, Sept. 16 /PRNewswire/ -- Guthy-Renker, the world's largest direct response television company, celebrated four industry awards at the 19th Annual Electronic Retailing Association Awards Gala in Las Vegas. The event, which acknowledges the best in the electronic retailing industry, marks the 17th consecutive year that Guthy-Renker has been nominated at the award ceremony, culminating in 67 total awards since 1992. Guthy-Renker was awarded the esteemed "Best Short Form of the...

2009-09-08 05:00:00

NEEDHAM, Mass., Sept. 8 /PRNewswire/ -- On September 13th Andrew G. Gordon, President of Direct Impact Group, will speak at the Electronic Retailing Association D2C Convention in Las Vegas. "Navigating the Media Buy in Today's Market" is one of the panel discussions on the conference's Operations and Profitability track and will feature Andrew G. Gordon as one of the panelists. The discussion will run from 1:45-2:45 pm at the Paris Hotel. Andrew G. Gordon and the other panelists will...

2009-09-02 09:13:00

NEW YORK, Sept. 2 /PRNewswire/ -- eDiets.com, Inc. (Nasdaq: DIET), a leading provider of online weight loss services, information and products has named Karlin+Pimsler, an advertising creative boutique that specializes in DRTV commercials, to lead creative turnaround beginning with creation of a national television campaign for the company's meal delivery service. "We are really impressed by the work Karlin+Pimsler has done on behalf of its clients," said Kim Evenson, SVP Marketing of...

2009-09-01 06:50:00

LUMBY, BC, Sept. 1 /PRNewswire-FirstCall/ - avVaa World Health Care Products Inc. (Pink Sheets: AVVH), a global biotechnology company, manufacturer and distributor of nationally branded therapeutic, natural skin and health care products, announced that it has successfully completed its first week of DRTV 120/60 second test commercials for Neuroskin(R) Psoriasis Relief. Lorie Campbell-Farley, President and COO of avVaa World Health Care Products Inc. stated, "Our first week of testing was to...

2009-08-27 05:00:00

NEEDHAM, Mass., Aug. 27 /PRNewswire/ -- The Electronic Retailing Association has selected Andrew G. Gordon, President of Direct Impact Group, as a judge for the 2009 Electronic Retailing Association Awards. The annual awards recognize the nation's best television, radio, online and mobile direct response campaigns in the electronic retailing industry. Winners are announced and promoted at the 2009 ERA D2C Convention in Las Vegas next month and celebrated at the 2009 ERA Annual Awards Gala...

2009-08-20 09:57:00

CLEARWATER, Fla., Aug. 20 /PRNewswire/ -- George Foreman and Kevin Harrington of TVGoods.com have announced today TVGoods' exclusive licensing deal to sell Foreman's line of Keep It Green and Clean household cleaning products through direct response television (DRTV). George Foreman, the former heavyweight boxing champion, is one of the most recognized and beloved personalities around the globe. Foreman is not only known for being a world-class athlete, but as a television celebrity and...