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Latest Direct response television Stories

2010-05-28 19:18:00

SAN DIEGO, May 28 /PRNewswire/ -- Television advertising executives gathered at the Response Expo in San Diego for a panel discussion on innovative direct response television advertising. In a standing room only session, panel members discussed how they improved their infomercial campaigns. Members included: Jeff Frankel of HAAN USA, makers of steam home-care products; Betty Jamieson-Dunne of ITW Space Bag, whose vaccum-sealed storage bags have been on air for over 14 years; and Andrew...

2010-05-27 02:00:00

IRVINE, Calif., May 27 /PRNewswire-FirstCall/ -- Cobalis Corp. (Pink Sheets: CLSC) today announced the dual engagement of strategic creative and media agencies to execute the Company's next stage in the national marketing launch of the Company's flagship anti-allergy product, PreHistin® - The World's FIRST Pre-Histamine(TM). Cobalis has executed contracts with Redondo Beach, CA-based Elite Media Direct, LLC, for creative and media planning and buying services for the...

2010-05-26 08:00:00

NEW YORK, May 26 /PRNewswire/ -- Ava Seavey, President and "Queen Bee" of DRTV advertising and production company, Avalanche Creative Services, Inc. has been selected as a new member to represent New York, NY by the National Association of Professional Women. The NAWP highlights and features the country's most accomplished women in over 200 industries and professions. Ava Seavey is also a member of the Women Presidents' Organization, New York Women in Film & Television, Direct...

2010-05-25 08:30:00

SAN FRANCISCO, May 25 /PRNewswire-FirstCall/ -- YesDTC Holdings, Inc. (OTC Bulletin Board: YESD), a direct-to-consumer global distributor and marketer of consumer goods and products, announced today, the Company has acquired the rights to market the patented MediPendant(TM) medical alarm device from Medical Alarm Concepts Holding, Inc. (OTC Bulletin Board: MDHI) via direct response television (DRTV). As part of the agreement, YesDTC has become the primary U.S. representative with DRTV...

2010-05-25 08:30:00

PLYMOUTH MEETING, Pa., May 25 /PRNewswire-FirstCall/ -- Medical Alarm Concepts Holding, Inc. (OTC Bulletin Board: MDHI), manufacturer of the MediPendant(TM), the only fully-monitored medical alarm system that allows you to speak and listen directly through the pendant, announced today it has selected YesDTC Holdings, Inc. (OTC Bulletin Board: YESD) to be the Company's representative to market its innovative, patented MediPendant(TM) medical alarm device via direct response television...

2010-05-20 08:30:00

SAN FRANCISCO, May 20 /PRNewswire-FirstCall/ -- YesDTC Holdings, Inc. (OTC Bulletin Board: YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, announced today the Company will establish a subsidiary in Hong Kong in order to best service and manage distribution of BioElectronics Corporation's (Pink Sheets: BIEL) products into Japan and those of other companies into the Japanese and other Asian markets. YesDTC is currently in negotiations with several...

2010-05-19 08:30:00

SAN FRANCISCO, May 19 /PRNewswire-FirstCall/ -- YesDTC Holdings, Inc. (OTC Bulletin Board: YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, announced today that it has successfully signed an agreement with Simply Music(TM) to become their exclusive direct response television (DRTV) marketer. YesDTC's first DRTV campaign is scheduled to launch May 22nd in 15 markets. Under the terms of the agreement, YesDTC will hold the exclusive worldwide rights...

2010-05-13 07:05:00

LOS ANGELES, May 13 /PRNewswire/ -- Spot Runner, Inc. today announced the integration of its Malibu Media Platform with CoreMedia Systems, Inc.'s CoreDirect, the industry's most widely used direct response media management software. Malibu Media Platform is an open, web-based technology platform that improves the process of buying and selling television advertising to benefit media sellers, ad agencies and their clients. Malibu offers media sellers an effective way to reach, sell and...

2010-04-13 18:45:00

AUSTIN, Texas, April 13 /PRNewswire/ -- The Direct Response Academy is offering its two top programs, DRTV Management Boot Camp and Advanced DRTV Media & Logistics in Manhattan from April 19th to 21st. "Today everyone in television advertising should be competent in Direct Response marketing. It's become a must," says Greg Sarnow, Academy CEO. "Recently Consumer Reports pointed out the cost savings of DRTV - often one-tenth of a traditional advertising campaign. But successfully...

2010-03-09 09:51:00

IRVINE, Calif., March 9 /PRNewswire-FirstCall/ -- Cobalis Corporation (Pink Sheets: CLSC) announced today that it has completed filming, editing and production for a national Direct Response Television and Internet advertising campaign to launch and brand PreHistin, the Company's flagship anti-allergy product. The campaign is slated to commence by the end of March, 2010. The 60-second spots feature San Antonio, TX based Board Certified Allergist and Researcher Dr. Paul Ratner, the lead...


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pungle
  • To take pains; labor assiduously with little progress.
This word comes from the Spanish 'pongale,' put it.
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