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Last updated on April 17, 2014 at 21:23 EDT

Latest Direct response television Stories

2012-12-24 08:20:40

SHANGHAI, Dec. 24, 2012 /PRNewswire/ -- Acorn International, Inc. (NYSE: ATV) ("Acorn" or the "Company"), a media and branding company in China engaged in developing, promoting and selling products through extensive direct sales and distribution sales platforms, today announced that it had, through its wholly-owned subsidiary China DRTV, Inc., agreed to purchase via a negotiated transaction a total of 7,859,550 ordinary shares (equivalent to 2,619,850 American Depositary Shares ("ADSs")) in...

2012-11-29 08:25:01

ORLANDO, Nov. 29, 2012 /PRNewswire/ -- Next week, FreeCast, Inc - a leader in digital TV distribution (DTVD) with the largest virtual guide of popular television, movies, and music content sources - will be unveiling a partnership with "As Seen on TV" DRTV giants Telebrands Corp that is expected to offer consumers an unmatched 10,000+ channels and decisive alternative to traditional cable and satellite offers over the Internet. The product, RabbitTV, will deploy a unique yet...

2012-11-17 08:20:06

IRVINE, Calif., Nov. 17, 2012 /PRNewswire/ -- CarMD.com Corporation today announced the debut of its new direct response television infomercial production featuring host Mel Arthur of As Seen on TV and magicJack(TM) notoriety. The 28.5-minute infomercial features a brand new offer for the CarMD® Vehicle Health System(TM), designed to allow even more consumers to enjoy the benefits of this popular, easy-to-use product risk-free. The new creative begins airing on regional and...

2012-10-10 19:22:31

WOODLAND HILLS, Calif., Oct. 10, 2012 /PRNewswire/ -- Direct-marketing powerhouse The Kern Organization is transforming itself in order to help their clients realize a mission-critical goal: achieving record-breaking growth in record time. (Logo: http://photos.prnewswire.com/prnh/20121010/LA90956LOGO) Best known as the agency that drives results for some of the largest B2C and B2B mailers in the country-including DIRECTV and CLEAR-Kern has shifted its focus and added new capabilities. To...

2012-09-27 02:24:43

CLEARWATER, Fla., Sept. 27, 2012 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of AsSeenOnTV.com, announced that it has launched its DRTV campaign for SeasonAire, its new 6-in-1 all-season appliance. The long-form infomercial is hosted by talk show host / TV pitchman Montel Williams. The SeasonAire combines an infrared heater, a true-HEPA air filter, a UV air purifier, an ionic air freshener, a humidifier and a dual-speed cooling fan. The...

2012-09-14 02:22:44

CLEARWATER, Fla., Sept. 14, 2012 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of AsSeenOnTV.com, announced today that its Chairman Kevin Harrington was honored with the esteemed 2012 Lifetime Achievement Award at this year's Moxie Awards Gala at the D2C Convention hosted by the Electronic Retailing Association (ERA). Kevin was recognized during a special presentation at the Moxie Awards Gala on Thursday, September 13, 2012, 7:00 p.m. -...

2012-09-05 06:27:03

FORT LEE, N.J., Sept. 5, 2012 /PRNewswire/ -- The Electronic Retailing Association (ERA) has chosen Steinreich Communications Group, Inc., an international public relations firm, to handle public relations for its D2C convention, the group's leading annual event. More than 4,000 delegates attend the show each year in Las Vegas. It is the leading direct response marketing industry-related tradeshow. An annual highlight of the D2C convention is the ERA Moxie Awards Gala, the direct response...

2012-08-27 06:20:44

NEW YORK, Aug. 27, 2012 /PRNewswire/ -- (Pinksheets: ARNH - News) -- The Automotive Resource Network Holdings today announced they have completed all stages fulfilling their end of a signed agreement with a national DRTV partner that will roll out an infomercial for our Vehicle Service Contract month-to-month coverage product. After months of negotiations, strategizing, planning and finally production; the final stages of a DRTV agreement have been achieved. TheARN's vehicle service contract...

2012-08-17 10:21:10

DALLAS, Aug. 17, 2012 /PRNewswire/ -- This coming September, Peter Koeppel, President of Koeppel Direct, will be speaking at the electronic retailing industry's biggest event of the year, the ERA D2C Convention. The ERA D2C Convention is sponsored by the ERA, Electronic Retailing Association, the only trade association in the world that represents leaders of the direct-to-consumer marketplace. Koeppel and many other notable speakers will participate in educational sessions along...

2012-08-16 22:20:32

DALLAS, Aug. 17, 2012 /PRNewswire/ -- This coming September, Peter Koeppel, CEO of Koeppel Direct, will be speaking at the electronic retailing industry's biggest event of the year, the ERA D2C Convention. The ERA D2C Convention is sponsored by the ERA, Electronic Retailing Association, the only trade association around the world that represents leaders of the direct-to-consumer marketplace. Koeppel and many other notable speakers will be featuring their presentations with nearly...