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Last updated on April 17, 2014 at 21:23 EDT

Latest Direct response television Stories

2012-01-13 10:03:00

FAIRFIELD, N.J., Jan. 13, 2012 /PRNewswire/ -- TeleBrands, marketer of "As Seen on TV" products since 1983, reported that it had a record number of hit products in 2011. This was independently confirmed by the Jordan Whitney Greensheet, a respected industry monitoring service. Additionally, TeleBrands has continued to gain retail shelf space at the nations largest retail chains. "For the first time in our company's 29 year history, TeleBrands had 15 products ranked in a...

2012-01-12 09:58:00

BURLINGTON, Mass., Jan. 12, 2012 /PRNewswire/ -- (http://www.myprgenie.com) -- OrderMotion(R) Inc., the leading web-based platform for direct-to-consumer (D2C) campaign and order management, today announced that its OMX SaaS order management technology has been selected by ICTV (ICTL: US) to process and manage all customer order data for its nation-wide direct-response infomercial campaigns, featuring its DermaWand(R) and DermaVital(R) rejuvenating skin care systems.According...

2011-12-15 09:32:00

DALLAS, Dec. 15, 2011 /PRNewswire/ -- Promociones PanaVista, a leader in Hispanic promotion and shopper marketing, is pleased to announce that Roberto Siewczynski will be joining the firm as executive vice president of strategic planning and new business development. Siewczynski will represent the group based out of the Dallas office and will be leading all of PanaVista's business development efforts moving forward. A leading Hispanic marketing executive, Siewczynski spent the...

2011-10-31 09:00:00

IronmongeryDirect, the UKâs largest online and mail order supplier of ironmongery products to the trade, is to launch its first ever national TV and Radio campaign across a number of channels and stations. (PRWEB UK) 31 October 2011 IronmongeryDirect, the UKâs largest online and mail order supplier of ironmongery products to the trade, is to launch its first ever national TV and Radio campaign across a number of channels and stations. Both radio and TV ads...

2011-10-04 10:00:00

Just in time for the holidays, drop stopâs drtv campaign promotes vehicle safety accessory as perfect automotive gift. Los Angeles, CA (PRWEB) October 04, 2011 Driving distracted is a serious danger on the road; according to the Department of Motor Vehicles, over 500,000 injuries from accidents and 5,000 people die each year as a result of distracted driving. In fact, studies show that distracted driving is equivalent to driving with a blood alcohol level high enough to get a...

2011-09-22 07:00:00

Direct Response Innovator Delivers Acceptance Speech at Moxie Awards Gala at 2011 ERA D2C Convention in Las Vegas Las Vegas, Nevada (PRWEB) September 22, 2011 Katie Williams, President and Co-Founder of Ideal Living, received the 2011 Lifetime Achievement Award by the Electronic Retailing Association. She was honored during the Moxie Awards Gala on Thursday, September 15th, at the 2011 ERA D2C Convention at the Wynn Hotel, Las Vegas. âœIâve been very...

2011-07-08 17:10:00

BOWIE, Md., July 8, 2011 /PRNewswire/ -- CDR Fundraising Group (CDRFG), an industry leader in fundraising and marketing for nonprofits, announces the expansion of its creative, strategy and analytic divisions to meet the growing client demand for CDRFG integrated fundraising services. There are more channels than ever before by which people get their information, communicate, respond and donate. CDRFG continues to be on the forefront on behalf of its clients to market and measure...

2011-06-21 11:48:00

FAIRFIELD, Iowa, June 21, 2011 /PRNewswire/ -- Hawthorne Direct, the full service direct response television agency announces it has reached the milestone of celebrating its silver anniversary. "I am very proud and gratified to celebrate our agency's 25th year this June," said Founder, Chairman & Executive Creative Director Timothy R. Hawthorne. (Photo: http://photos.prnewswire.com/prnh/20110621/CG23742) "When I started this business in June of 1986, it was just me and an...

2011-06-14 12:00:00

CARLSBAD, Calif., June 14, 2011 /PRNewswire/ -- Euro RSCG Edge, a leading direct response agency, today announced that is has been selected to handle the expansion of FitnessWorx LLC's KettleWorx product line into Europe. As part of the expansion Edge will launch ecommerce websites for EU countries on Edge's proprietary ecommerce platform and will handle all online media in Europe following launch, beginning in Germany, France, Spain and Italy in early summer. Edge will also handle...

2011-04-13 08:15:00

LAMBERTVILLE, N.J., April 13, 2011 /PRNewswire/ -- RPM Direct, a full-service provider of turnkey database marketing services for the insurance industry, has reenergized its brand identity to reflect its continued growth and highlight the company's expanded service offerings. RPM Direct's new anchor line "Insurance Marketing Specialists" and tagline "Delivering Profitable Customers" reinforces their unique standing in the industry. According to company co-founder Peter Pala, "Our new...