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Latest Direct response television Stories

2011-04-13 08:15:00

LAMBERTVILLE, N.J., April 13, 2011 /PRNewswire/ -- RPM Direct, a full-service provider of turnkey database marketing services for the insurance industry, has reenergized its brand identity to reflect its continued growth and highlight the company's expanded service offerings. RPM Direct's new anchor line "Insurance Marketing Specialists" and tagline "Delivering Profitable Customers" reinforces their unique standing in the industry. According to company co-founder Peter Pala, "Our new...

2011-03-22 00:00:27

Infomercial company and DRTV Agency, InfoWorx Direct (http://www.InfoWorx.com) enhanced its media buying capabilities and effectiveness with an upgrade to leading-edge, advanced media buying and reporting technology. . With the new media intelligence technology, InfoWorx Direct has advanced its media buying capabilities, management, and planning strategy into the next generation of more effective media buying based on instantly measurable return on investment (ROI). The guesswork is...

2011-03-07 02:00:00

PHILADELPHIA, March 7, 2011 /PRNewswire/ -- Maturo Media, LLC of Philadelphia recently founded by former Lenfest Media Group VP Sam Maturo, created the Astonish America DRTV campaign after acquiring the exclusive DRTV rights in April of 2010. " We are extremely pleased to receive a 2011 Telly Award for our first campaign," says Maturo, "...I've received many industry awards in the past, but this one is special." Go to: AstonishAmerica.com The Telly Awards is the premier award honoring...

2011-02-21 20:25:00

PALM BEACH, Fla., Feb. 21, 2011 /PRNewswire/ -- The NASCAR Camping World Truck Series event in Daytona was the backdrop for the filming of the Rue & Ziffra PA - Alli Owens Community Service Commercial produced by iCreative Network. A group of organizations, including Daytona's own Rue & Ziffra PA, sponsored Alli Owens for the race. Alli's social media sponsors, including Facebook and Twitter account for what may be the first time in history, fan donations helped put a NASCAR racer...

2011-02-01 11:00:00

SEATTLE, Feb. 1, 2011 /PRNewswire/ -- ". . . the Average American is blasted by tens of thousands of marketing messages a day. How do you grab their attention and engage them with interest, and begin a meaningful sales dialogue in just seconds? It's possible. We do it all the time." - Rick Cesari, author of BUY NOW! Direct response expert Rick Cesari knows a thing or two about motivating people to "Call now!" and "Act today!". Rick is the man behind the marketing campaigns that put the...

2011-01-29 00:02:02

Crowd-sourcing strategy allows direct response community to customize education program at upcoming Great Ideas Summit, Feb. 28 "“ Mar. 2 at Hilton New Orleans Riverside. Arlington, VA (PRWEB) January 27, 2011 The Electronic Retailing Association (ERA) has announced the line-up for the education program to be presented at The Great Ideas Summit 2011"”the premiere mid-winter event in the direct response (DR) space. The event will be held February 28-March 2, 2011 at the Hilton...

2010-12-13 12:30:00

BELLEVUE, WA, Dec. 13 /PRNewswire/ - The Tradeshow Marketing Company Ltd. (Pink Sheets: TSHO), a direct sales company that represents and markets unique consumer products in diverse sales environments, announced its g-Spout(R) product has been rebranded as the WonderPour(TM) utensil to better reflect consumer interest in this breakthrough kitchen utensil.  "We are very pleased to announce the new WonderPour name for our g-Spout product. The branding closely aligns to customer and...

2010-12-13 10:27:00

SMYRNA, Del., Dec. 13, 2010 /PRNewswire/ -- FACEMATE(TM) has a great story to tell: two friends develop and nurture an innovative idea, tackle numerous trials and tribulations and through sheer determination are pursuing their dreams to make them a reality. Sadly, none of us can turn on the TV without hearing some type of political bloviating about keeping jobs here in the United States, how the economy is in the tank and how small businesses are needed to support and create jobs. The...

2010-12-02 16:22:00

LOS ANGELES, Dec. 2, 2010 /PRNewswire/ -- The Direct Response Academy is once again hosting the DRTV Management Boot Camp in Santa Monica. The class will be held from December 8th through 10th. "The Academy is making its mark globally," says Greg Sarnow, CEO. "Many American corporations like Allstate and Humana, and ad agencies like Leo Burnett and Gotham, have come to the Boot Camp to build their direct response TV advertising skill set. Not to mention all the entrepreneurs and...

2010-11-22 09:21:00

BURLINGTON, Mass., Nov 22, 2010 /PRNewswire/ -- (http://www.myprgenie.com) -- OrderMotion, Inc., the leading web-based platform for direct-to-consumer (D2C) campaign analytics and order management, today announced that Options Media Group Holdings, Inc. (OTC Bulletin Board: OPMG) has selected OrderMotion to process and manage all order and customer data generating from its direct response television (DRTV) advertising campaigns featuring its PhoneGuard DriveSafe Software(TM) mobile...


Word of the Day
penuche
  • A fudgelike confection of brown sugar, cream or milk, and chopped nuts.
'Penuche' is a variant of 'panocha,' a coarse grade of sugar made in Mexico. 'Panocha' probably comes from the Spanish 'panoja, panocha,' ear of grain.
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