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Latest Direct response television Stories

2011-02-01 11:00:00

SEATTLE, Feb. 1, 2011 /PRNewswire/ -- ". . . the Average American is blasted by tens of thousands of marketing messages a day. How do you grab their attention and engage them with interest, and begin a meaningful sales dialogue in just seconds? It's possible. We do it all the time." - Rick Cesari, author of BUY NOW! Direct response expert Rick Cesari knows a thing or two about motivating people to "Call now!" and "Act today!". Rick is the man behind the marketing campaigns that put the...

2011-01-29 00:02:02

Crowd-sourcing strategy allows direct response community to customize education program at upcoming Great Ideas Summit, Feb. 28 "“ Mar. 2 at Hilton New Orleans Riverside. Arlington, VA (PRWEB) January 27, 2011 The Electronic Retailing Association (ERA) has announced the line-up for the education program to be presented at The Great Ideas Summit 2011"”the premiere mid-winter event in the direct response (DR) space. The event will be held February 28-March 2, 2011 at the Hilton...

2010-12-13 12:30:00

BELLEVUE, WA, Dec. 13 /PRNewswire/ - The Tradeshow Marketing Company Ltd. (Pink Sheets: TSHO), a direct sales company that represents and markets unique consumer products in diverse sales environments, announced its g-Spout(R) product has been rebranded as the WonderPour(TM) utensil to better reflect consumer interest in this breakthrough kitchen utensil.  "We are very pleased to announce the new WonderPour name for our g-Spout product. The branding closely aligns to customer and...

2010-12-13 10:27:00

SMYRNA, Del., Dec. 13, 2010 /PRNewswire/ -- FACEMATE(TM) has a great story to tell: two friends develop and nurture an innovative idea, tackle numerous trials and tribulations and through sheer determination are pursuing their dreams to make them a reality. Sadly, none of us can turn on the TV without hearing some type of political bloviating about keeping jobs here in the United States, how the economy is in the tank and how small businesses are needed to support and create jobs. The...

2010-12-02 16:22:00

LOS ANGELES, Dec. 2, 2010 /PRNewswire/ -- The Direct Response Academy is once again hosting the DRTV Management Boot Camp in Santa Monica. The class will be held from December 8th through 10th. "The Academy is making its mark globally," says Greg Sarnow, CEO. "Many American corporations like Allstate and Humana, and ad agencies like Leo Burnett and Gotham, have come to the Boot Camp to build their direct response TV advertising skill set. Not to mention all the entrepreneurs and...

2010-11-22 09:21:00

BURLINGTON, Mass., Nov 22, 2010 /PRNewswire/ -- (http://www.myprgenie.com) -- OrderMotion, Inc., the leading web-based platform for direct-to-consumer (D2C) campaign analytics and order management, today announced that Options Media Group Holdings, Inc. (OTC Bulletin Board: OPMG) has selected OrderMotion to process and manage all order and customer data generating from its direct response television (DRTV) advertising campaigns featuring its PhoneGuard DriveSafe Software(TM) mobile...

2010-11-15 08:59:00

BURLINGTON, Mass., Nov 15, 2010 /PRNewswire/ -- (http://www.myprgenie.com) -- OrderMotion, Inc., the leading web-based platform for direct-to-consumer (D2C) campaign and order management, today announced that Contour Technology, LLC has selected OrderMotion to process and manage all order and customer data generating from its direct response television (DRTV) advertising campaigns. Contour Technology, the industry leader for innovative fitness products using electronic muscle stimulation...

2010-09-21 15:00:00

NEW YORK, Sept. 21 /PRNewswire/ -- Panvidea(TM), a global leader in technology-enabled digital media services, has announced the immediate release of Panvidea for Direct Response Advertisers, a scalable online service designed to meet the unique media processing requirements of the DRTV industry. Its new tools, built on top of Panvidea's flagship video processing engine, are designed to provide immediate, on-demand access to a wide range of advertising services including spot...

2010-09-20 19:17:00

AUSTIN, Texas, Sept. 20 /PRNewswire/ -- Leading off trade show week with a weekend Boot Camp on DRTV best practices, Direct Response Academy CEO Greg Sarnow will run two sessions at the 2010 ERA D2C Convention in Las Vegas. First up, Pitching Your Product: The Keys to Success. Sarnow leads a session on Tuesday, September 21 at 1:30 p.m. With nearly 20 years experience managing hundreds of long and short-form DRTV campaigns, Sarnow will share his expertise with inventors and...

2010-09-07 10:00:00

NEW YORK, Sept. 7 /PRNewswire/ -- DRTV advertising and production company Avalanche Creative Services was included on Inc. Magazine's annual Inc. 500/5000 list, an exclusive ranking of the nation's fastest-growing private companies. "The leaders of the companies on this year's Inc. 500/5000 have figured out how to grow their businesses during the longest recession since the Great Depression," said Inc. president Bob LaPointe. "The 2010 Inc. 500/5000 showcases a particularly hardy group of...


Word of the Day
cock-a-hoop
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'
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