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Latest Direct response television Stories

2010-11-15 08:59:00

BURLINGTON, Mass., Nov 15, 2010 /PRNewswire/ -- (http://www.myprgenie.com) -- OrderMotion, Inc., the leading web-based platform for direct-to-consumer (D2C) campaign and order management, today announced that Contour Technology, LLC has selected OrderMotion to process and manage all order and customer data generating from its direct response television (DRTV) advertising campaigns. Contour Technology, the industry leader for innovative fitness products using electronic muscle stimulation...

2010-09-21 15:00:00

NEW YORK, Sept. 21 /PRNewswire/ -- Panvidea(TM), a global leader in technology-enabled digital media services, has announced the immediate release of Panvidea for Direct Response Advertisers, a scalable online service designed to meet the unique media processing requirements of the DRTV industry. Its new tools, built on top of Panvidea's flagship video processing engine, are designed to provide immediate, on-demand access to a wide range of advertising services including spot...

2010-09-20 19:17:00

AUSTIN, Texas, Sept. 20 /PRNewswire/ -- Leading off trade show week with a weekend Boot Camp on DRTV best practices, Direct Response Academy CEO Greg Sarnow will run two sessions at the 2010 ERA D2C Convention in Las Vegas. First up, Pitching Your Product: The Keys to Success. Sarnow leads a session on Tuesday, September 21 at 1:30 p.m. With nearly 20 years experience managing hundreds of long and short-form DRTV campaigns, Sarnow will share his expertise with inventors and...

2010-09-07 10:00:00

NEW YORK, Sept. 7 /PRNewswire/ -- DRTV advertising and production company Avalanche Creative Services was included on Inc. Magazine's annual Inc. 500/5000 list, an exclusive ranking of the nation's fastest-growing private companies. "The leaders of the companies on this year's Inc. 500/5000 have figured out how to grow their businesses during the longest recession since the Great Depression," said Inc. president Bob LaPointe. "The 2010 Inc. 500/5000 showcases a particularly hardy group of...

2010-09-01 10:51:00

CARLSBAD, Calif., Sept. 1 /PRNewswire/ -- Euro RSCG Edge, the direct response marketing arm of Euro RSCG Worldwide, today announced a newly reorganized short form media group, designed to continue its rich history of innovation and leadership in the direct response industry. Effective immediately Jennifer Peabody will serve as vice president of short-form media; Chad Crammer will serve as director of client services for short-form media. Steve Netzley, CEO of Euro RSCG Edge said, "The...

2010-08-17 20:07:00

LA JOLLA SHORES, Calif., Aug. 17 /PRNewswire/ -- In today's changing media landscape, Direct Arrow Group debuts as a visionary in accountable advertising, under the direction of long-time RSCG Edge executive Marty Gross. After more than nine years in direct response television (DRTV), demonstrating media-billing growth from $10 million to $250+ million, Gross has launched his group to deliver better monetization of media for both the buyer and seller. Consumer viewing of programming is...

2010-07-29 11:03:00

HAWTHORNE, N.Y., July 29 /PRNewswire/ -- Allstar Products Group, the maker of Snuggie®, is on the hunt for the best Snuggie® movie shorts -- amateur videos celebrating the legendary blanket with sleeves. Fans everywhere are invited to enter the Snuggie® Choice Film Awards for a chance to win the grand prize of $5,000 or $2,500 each for second and third place. As inspiration, Allstar Products Group today unveiled a sneak-peek at the...

2010-07-27 07:55:00

IRVINE, Calif., July 27 /PRNewswire-FirstCall/ -- Cobalis Corp. (Pink Sheets: CLSC) announced today that it has entered into a distribution partnership agreement with OTM LIC, Inc. (OTM) to facilitate the creation of retail marketing and distribution division within the Company. OTM will help manage the new division and assist Cobalis in launching its flagship product, PreHistin® Allergy Defense Formula, to national chain pharmacies, mass merchandisers and retailers, and...

2010-07-12 09:20:00

BURLINGTON, Mass., July 12 /PRNewswire/ -- http://www.myprgenie.com -- OrderMotion(R), Inc., the leading Web-based platform for direct-to-consumer (D2C) campaign and order management, added Jane Schloth as its Vice President of Marketing. Ms. Schloth brings to OrderMotion 15 years of experience as a direct response executive who has worked on such campaigns as George Foreman(R) Grill, Juiceman(R) Juicer, Clorox(R) Ready Mop(R), and Microsoft(R) TV Photo Viewer. In her new position Ms....

2010-06-30 08:53:00

HAWTHORNE, N.Y., June 30 /PRNewswire/ -- As evidenced by the thousands of fan-generated videos on the internet, Snuggie®, America's favorite blanket with sleeves, has never been camera shy. That's why Snuggie® brand maker Allstar Products Group today issued a call for the Snuggie® Choice Film Awards, a contest to find the best Snuggie® movie shorts. Entrants have the chance to win $5,000 and the opportunity to produce...


Word of the Day
glogg
  • Scandinavian punch made of claret and aquavit with spices and raisins and orange peel and sugar.
This word comes from the Swedish 'glogg,' which is an alteration of 'glodgat,' mulled (wine).
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