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Latest Direct response television Stories

2010-12-13 10:27:00

SMYRNA, Del., Dec. 13, 2010 /PRNewswire/ -- FACEMATE(TM) has a great story to tell: two friends develop and nurture an innovative idea, tackle numerous trials and tribulations and through sheer determination are pursuing their dreams to make them a reality. Sadly, none of us can turn on the TV without hearing some type of political bloviating about keeping jobs here in the United States, how the economy is in the tank and how small businesses are needed to support and create jobs. The...

2010-12-02 16:22:00

LOS ANGELES, Dec. 2, 2010 /PRNewswire/ -- The Direct Response Academy is once again hosting the DRTV Management Boot Camp in Santa Monica. The class will be held from December 8th through 10th. "The Academy is making its mark globally," says Greg Sarnow, CEO. "Many American corporations like Allstate and Humana, and ad agencies like Leo Burnett and Gotham, have come to the Boot Camp to build their direct response TV advertising skill set. Not to mention all the entrepreneurs and...

2010-11-22 09:21:00

BURLINGTON, Mass., Nov 22, 2010 /PRNewswire/ -- (http://www.myprgenie.com) -- OrderMotion, Inc., the leading web-based platform for direct-to-consumer (D2C) campaign analytics and order management, today announced that Options Media Group Holdings, Inc. (OTC Bulletin Board: OPMG) has selected OrderMotion to process and manage all order and customer data generating from its direct response television (DRTV) advertising campaigns featuring its PhoneGuard DriveSafe Software(TM) mobile...

2010-11-15 08:59:00

BURLINGTON, Mass., Nov 15, 2010 /PRNewswire/ -- (http://www.myprgenie.com) -- OrderMotion, Inc., the leading web-based platform for direct-to-consumer (D2C) campaign and order management, today announced that Contour Technology, LLC has selected OrderMotion to process and manage all order and customer data generating from its direct response television (DRTV) advertising campaigns. Contour Technology, the industry leader for innovative fitness products using electronic muscle stimulation...

2010-09-21 15:00:00

NEW YORK, Sept. 21 /PRNewswire/ -- Panvidea(TM), a global leader in technology-enabled digital media services, has announced the immediate release of Panvidea for Direct Response Advertisers, a scalable online service designed to meet the unique media processing requirements of the DRTV industry. Its new tools, built on top of Panvidea's flagship video processing engine, are designed to provide immediate, on-demand access to a wide range of advertising services including spot...

2010-09-20 19:17:00

AUSTIN, Texas, Sept. 20 /PRNewswire/ -- Leading off trade show week with a weekend Boot Camp on DRTV best practices, Direct Response Academy CEO Greg Sarnow will run two sessions at the 2010 ERA D2C Convention in Las Vegas. First up, Pitching Your Product: The Keys to Success. Sarnow leads a session on Tuesday, September 21 at 1:30 p.m. With nearly 20 years experience managing hundreds of long and short-form DRTV campaigns, Sarnow will share his expertise with inventors and...

2010-09-07 10:00:00

NEW YORK, Sept. 7 /PRNewswire/ -- DRTV advertising and production company Avalanche Creative Services was included on Inc. Magazine's annual Inc. 500/5000 list, an exclusive ranking of the nation's fastest-growing private companies. "The leaders of the companies on this year's Inc. 500/5000 have figured out how to grow their businesses during the longest recession since the Great Depression," said Inc. president Bob LaPointe. "The 2010 Inc. 500/5000 showcases a particularly hardy group of...

2010-09-01 10:51:00

CARLSBAD, Calif., Sept. 1 /PRNewswire/ -- Euro RSCG Edge, the direct response marketing arm of Euro RSCG Worldwide, today announced a newly reorganized short form media group, designed to continue its rich history of innovation and leadership in the direct response industry. Effective immediately Jennifer Peabody will serve as vice president of short-form media; Chad Crammer will serve as director of client services for short-form media. Steve Netzley, CEO of Euro RSCG Edge said, "The...

2010-08-17 20:07:00

LA JOLLA SHORES, Calif., Aug. 17 /PRNewswire/ -- In today's changing media landscape, Direct Arrow Group debuts as a visionary in accountable advertising, under the direction of long-time RSCG Edge executive Marty Gross. After more than nine years in direct response television (DRTV), demonstrating media-billing growth from $10 million to $250+ million, Gross has launched his group to deliver better monetization of media for both the buyer and seller. Consumer viewing of programming is...

2010-07-29 11:03:00

HAWTHORNE, N.Y., July 29 /PRNewswire/ -- Allstar Products Group, the maker of Snuggie®, is on the hunt for the best Snuggie® movie shorts -- amateur videos celebrating the legendary blanket with sleeves. Fans everywhere are invited to enter the Snuggie® Choice Film Awards for a chance to win the grand prize of $5,000 or $2,500 each for second and third place. As inspiration, Allstar Products Group today unveiled a sneak-peek at the...


Word of the Day
jument
  • A beast of burden; also, a beast in general.
'Jument' ultimately comes from the Latin 'jugum,' yoke.
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