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Latest Direct response television Stories

2010-08-17 20:07:00

LA JOLLA SHORES, Calif., Aug. 17 /PRNewswire/ -- In today's changing media landscape, Direct Arrow Group debuts as a visionary in accountable advertising, under the direction of long-time RSCG Edge executive Marty Gross. After more than nine years in direct response television (DRTV), demonstrating media-billing growth from $10 million to $250+ million, Gross has launched his group to deliver better monetization of media for both the buyer and seller. Consumer viewing of programming is...

2010-07-29 11:03:00

HAWTHORNE, N.Y., July 29 /PRNewswire/ -- Allstar Products Group, the maker of Snuggie®, is on the hunt for the best Snuggie® movie shorts -- amateur videos celebrating the legendary blanket with sleeves. Fans everywhere are invited to enter the Snuggie® Choice Film Awards for a chance to win the grand prize of $5,000 or $2,500 each for second and third place. As inspiration, Allstar Products Group today unveiled a sneak-peek at the...

2010-07-27 07:55:00

IRVINE, Calif., July 27 /PRNewswire-FirstCall/ -- Cobalis Corp. (Pink Sheets: CLSC) announced today that it has entered into a distribution partnership agreement with OTM LIC, Inc. (OTM) to facilitate the creation of retail marketing and distribution division within the Company. OTM will help manage the new division and assist Cobalis in launching its flagship product, PreHistin® Allergy Defense Formula, to national chain pharmacies, mass merchandisers and retailers, and...

2010-07-12 09:20:00

BURLINGTON, Mass., July 12 /PRNewswire/ -- http://www.myprgenie.com -- OrderMotion(R), Inc., the leading Web-based platform for direct-to-consumer (D2C) campaign and order management, added Jane Schloth as its Vice President of Marketing. Ms. Schloth brings to OrderMotion 15 years of experience as a direct response executive who has worked on such campaigns as George Foreman(R) Grill, Juiceman(R) Juicer, Clorox(R) Ready Mop(R), and Microsoft(R) TV Photo Viewer. In her new position Ms....

2010-06-30 08:53:00

HAWTHORNE, N.Y., June 30 /PRNewswire/ -- As evidenced by the thousands of fan-generated videos on the internet, Snuggie®, America's favorite blanket with sleeves, has never been camera shy. That's why Snuggie® brand maker Allstar Products Group today issued a call for the Snuggie® Choice Film Awards, a contest to find the best Snuggie® movie shorts. Entrants have the chance to win $5,000 and the opportunity to produce...

2010-06-15 09:54:00

SAN FRANCISCO, June 15 /PRNewswire-FirstCall/ -- YesDTC Holdings, Inc. (OTC Bulletin Board: YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today issued the following shareholder letter from CEO, Joseph Noel. Dear Shareholders of YesDTC, I am very pleased to inform you that we are progressing according to plan in establishing YesDTC as a successful DRTV (Direct-Response-Television) company. We have already had a successful test run of our first...

2010-06-08 14:01:00

LOS ANGELES, June 8 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD, Frankfurt: WMU) www.WinningBrands.com, manufacturer of advanced cleaning solution Winning Colours Stain Remover with HydroLift(TM) stain removing technology, has been accepted for the first time to participate in the Household Cleaning Section of an ECRM conference to be held in Chandler, Arizona July 25-28, 2010. Winning Brands' new DRTV marketing platform for Winning Colours enables Winning...

2010-06-07 13:43:00

LOS ANGELES, June 7 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU) www.WinningBrands.com, manufacturer of advanced cleaning solution Winning Colours Stain Remover with HydroLift(TM) stain removing technology, is proceeding with the launch today of its direct response television programming (DRTV) to American consumers. Winning Brands reported last week that all systems were "Go" following months of preparation as company watchers wondered whether...

2010-06-01 08:06:00

LOS ANGELES, June 1 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU) www.WinningBrands.com, manufacturer of popular new Winning Colours Stain Remover, confirms today that it is ready for implementation of Winning Brands' first-ever Direct Response Television Advertising. The company's intention to expand to DRTV marketing was first announced in December 2009 with the intention to be on-air 2nd Qtr 2010. Preparations have been completed on-time and...

2010-05-28 19:18:00

SAN DIEGO, May 28 /PRNewswire/ -- Television advertising executives gathered at the Response Expo in San Diego for a panel discussion on innovative direct response television advertising. In a standing room only session, panel members discussed how they improved their infomercial campaigns. Members included: Jeff Frankel of HAAN USA, makers of steam home-care products; Betty Jamieson-Dunne of ITW Space Bag, whose vaccum-sealed storage bags have been on air for over 14 years; and Andrew...


Word of the Day
endocarp
  • The hard inner (usually woody) layer of the pericarp of some fruits (as peaches or plums or cherries or olives) that contains the seed.
This word comes from the Greek 'endon,' in, within, plus the Greek 'karpos', fruit.
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