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Latest Direct response television Stories

2010-06-07 13:43:00

LOS ANGELES, June 7 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU) www.WinningBrands.com, manufacturer of advanced cleaning solution Winning Colours Stain Remover with HydroLift(TM) stain removing technology, is proceeding with the launch today of its direct response television programming (DRTV) to American consumers. Winning Brands reported last week that all systems were "Go" following months of preparation as company watchers wondered whether...

2010-06-01 08:06:00

LOS ANGELES, June 1 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU) www.WinningBrands.com, manufacturer of popular new Winning Colours Stain Remover, confirms today that it is ready for implementation of Winning Brands' first-ever Direct Response Television Advertising. The company's intention to expand to DRTV marketing was first announced in December 2009 with the intention to be on-air 2nd Qtr 2010. Preparations have been completed on-time and...

2010-05-28 19:18:00

SAN DIEGO, May 28 /PRNewswire/ -- Television advertising executives gathered at the Response Expo in San Diego for a panel discussion on innovative direct response television advertising. In a standing room only session, panel members discussed how they improved their infomercial campaigns. Members included: Jeff Frankel of HAAN USA, makers of steam home-care products; Betty Jamieson-Dunne of ITW Space Bag, whose vaccum-sealed storage bags have been on air for over 14 years; and Andrew...

2010-05-27 02:00:00

IRVINE, Calif., May 27 /PRNewswire-FirstCall/ -- Cobalis Corp. (Pink Sheets: CLSC) today announced the dual engagement of strategic creative and media agencies to execute the Company's next stage in the national marketing launch of the Company's flagship anti-allergy product, PreHistin® - The World's FIRST Pre-Histamine(TM). Cobalis has executed contracts with Redondo Beach, CA-based Elite Media Direct, LLC, for creative and media planning and buying services for the...

2010-05-26 08:00:00

NEW YORK, May 26 /PRNewswire/ -- Ava Seavey, President and "Queen Bee" of DRTV advertising and production company, Avalanche Creative Services, Inc. has been selected as a new member to represent New York, NY by the National Association of Professional Women. The NAWP highlights and features the country's most accomplished women in over 200 industries and professions. Ava Seavey is also a member of the Women Presidents' Organization, New York Women in Film & Television, Direct...

2010-05-25 08:30:00

SAN FRANCISCO, May 25 /PRNewswire-FirstCall/ -- YesDTC Holdings, Inc. (OTC Bulletin Board: YESD), a direct-to-consumer global distributor and marketer of consumer goods and products, announced today, the Company has acquired the rights to market the patented MediPendant(TM) medical alarm device from Medical Alarm Concepts Holding, Inc. (OTC Bulletin Board: MDHI) via direct response television (DRTV). As part of the agreement, YesDTC has become the primary U.S. representative with DRTV...

2010-05-25 08:30:00

PLYMOUTH MEETING, Pa., May 25 /PRNewswire-FirstCall/ -- Medical Alarm Concepts Holding, Inc. (OTC Bulletin Board: MDHI), manufacturer of the MediPendant(TM), the only fully-monitored medical alarm system that allows you to speak and listen directly through the pendant, announced today it has selected YesDTC Holdings, Inc. (OTC Bulletin Board: YESD) to be the Company's representative to market its innovative, patented MediPendant(TM) medical alarm device via direct response television...

2010-05-20 08:30:00

SAN FRANCISCO, May 20 /PRNewswire-FirstCall/ -- YesDTC Holdings, Inc. (OTC Bulletin Board: YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, announced today the Company will establish a subsidiary in Hong Kong in order to best service and manage distribution of BioElectronics Corporation's (Pink Sheets: BIEL) products into Japan and those of other companies into the Japanese and other Asian markets. YesDTC is currently in negotiations with several...

2010-05-19 08:30:00

SAN FRANCISCO, May 19 /PRNewswire-FirstCall/ -- YesDTC Holdings, Inc. (OTC Bulletin Board: YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, announced today that it has successfully signed an agreement with Simply Music(TM) to become their exclusive direct response television (DRTV) marketer. YesDTC's first DRTV campaign is scheduled to launch May 22nd in 15 markets. Under the terms of the agreement, YesDTC will hold the exclusive worldwide rights...

2010-05-13 07:05:00

LOS ANGELES, May 13 /PRNewswire/ -- Spot Runner, Inc. today announced the integration of its Malibu Media Platform with CoreMedia Systems, Inc.'s CoreDirect, the industry's most widely used direct response media management software. Malibu Media Platform is an open, web-based technology platform that improves the process of buying and selling television advertising to benefit media sellers, ad agencies and their clients. Malibu offers media sellers an effective way to reach, sell and...


Word of the Day
callithump
  • A somewhat riotous parade, accompanied with the blowing of tin horns, and other discordant noises; also, a burlesque serenade; a charivari.
'Callithump' is a back-formation of 'callithumpian,' a 'fanciful formation' according to the Oxford English Dictionary. However, the English Dialect Dictionary, says 'Gallithumpians' is a Dorset and Devon word from the 1790s that refers to 'a society of radical social reformers' or 'noisy disturbers of elections and meetings.'
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