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Latest Direct-to-consumer advertising Stories

2014-07-10 12:34:06

Visitation to Branded Pharmaceutical Websites Continues to Produce Greatest Lifts RESTON, Va., July 10, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Based on comScore's survey data from 163 pharmaceutical studies, these benchmarks...

2014-06-30 23:14:05

This seminar will provide an in-depth snapshot of the key principles and requirements for advertising and promotion expectations and ensuring compliance success by David R. Dills, Regulatory & Compliance Consultant with more than 24 years of hands-on experience and a proven track record within the FDA regulated industry. San Diego, CA (PRWEB) June 30, 2014 The FDA regulates the promotion of prescription drugs, biologics, medical devices and biotechnology products to ensure that the...

2014-06-10 12:27:51

SANTA MONICA, Calif., June 10, 2014 /PRNewswire-USNewswire/ -- America's largest provider of free pro and con research on controversial issues, ProCon.org (online at www.procon.org), has expanded and updated its information on the controversial health topics of abortion, obesity, and prescription drug advertising to consumers. http://photos.prnewswire.com/prnvar/20130208/MM57290LOGO These three health topics explore the core questions: "Should abortion be legal?," "Is obesity a...

2014-05-08 23:08:37

Publicis Healthcare Wins Big at the DTC National Advertising Awards New York, New York (PRWEB) May 08, 2014 Publicis Healthcare is proud to announce it won nine DTC National Advertising Awards with seven campaigns. Along with a network win, PHCG’s winning agencies were Digitas Health and Saatchi & Saatchi Wellness. The DTC National Advertising Awards honor leading pharmaceutical companies and brands that showcase the best direct to consumer marketing and advertising campaigns....

2014-04-29 23:10:27

Healthline to Develop and Deliver Strategic Sponsored Content Programs in Addition to Selling Targeted Consumer Advertising Campaigns San Francisco, CA (PRWEB) April 29, 2014 Healthline announced today that it has reached an agreement to extend its exclusive right to sell direct-to-consumer (DTC) and other consumer-focused advertising on behalf of Drugs.com, the leading treatment site on the Web. With the extension of this agreement, Drugs.com will continue to anchor Healthline’s set of...

2014-03-24 23:04:51

Lengthy prescription drug ads have prompted the FDA to consider taking action amid concerns that the ads downplay the potential side effects of meds and could be stimulating consumer demand for prescription drugs. Novus encourages the FDA’s proposed limitations, as the current advertisements likely lessen the public’s understanding of the possible risks and increase their chances of addiction. New Port Richey, FL (PRWEB) March 24, 2014 As widely available prescription drugs remain a...

2014-03-19 23:26:58

The fastest growing digital point-of-care media company in the United States escalates its partnership with BroadSign and BroadSign Xpress to power over 6,000 screens. Stamford, CT (PRWEB) March 19, 2014 Health Media Network, LLC, the fastest growing digital point-of-care media company in the United States, continues to expand and power its screens in medical offices and healthcare systems with BroadSign International, LLC’s cloud-based digital signage software and solutions. Health...

TV Drug Ads May Be Misleading, Don't Always Tell The Truth
2013-09-17 07:24:16

redOrbit Staff & Wire Reports - Your Universe Online Six out of ten pharmaceutical commercials seen on nightly TV news are potentially misleading, according to new research published in the Journal of General Internal Medicine. The study found that these potentially deceptive claims are prevalent throughout consumer-targeted prescription and non-prescription drug ads seen on television. "Healthcare consumers need unrestricted access to high-quality information about health, but...


Word of the Day
mallemaroking
  • Nautical, the visiting and carousing of sailors in the Greenland ships.
This word is apparently from a confusion of two similar Dutch words: 'mallemerok,' a foolish woman, and 'mallemok,' a name for some persons among the crew of a whaling vessel.