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Last updated on April 16, 2014 at 13:17 EDT

Latest Direct-to-consumer advertising Stories

2014-03-24 23:04:51

Lengthy prescription drug ads have prompted the FDA to consider taking action amid concerns that the ads downplay the potential side effects of meds and could be stimulating consumer demand for prescription drugs. Novus encourages the FDA’s proposed limitations, as the current advertisements likely lessen the public’s understanding of the possible risks and increase their chances of addiction. New Port Richey, FL (PRWEB) March 24, 2014 As widely available prescription drugs remain a...

2014-03-19 23:26:58

The fastest growing digital point-of-care media company in the United States escalates its partnership with BroadSign and BroadSign Xpress to power over 6,000 screens. Stamford, CT (PRWEB) March 19, 2014 Health Media Network, LLC, the fastest growing digital point-of-care media company in the United States, continues to expand and power its screens in medical offices and healthcare systems with BroadSign International, LLC’s cloud-based digital signage software and solutions. Health...

2013-11-19 08:26:03

HMN and BroadSign partner to share best practices about changing U.S. healthcare marketing STAMFORD, Conn., Nov. 19, 2013 /PRNewswire/ -- Last week, in Hamburg, Germany, Health Media Network's (HMN) Chief Operating Officer, Larry Newman, was the featured keynote speaker at the BroadSign Executive Forum: Healthcare, a major European best practices summit for digital point-of-care (POC) advertising executives, hosted by HMN partner BroadSign International, LLC. The Forum focused on how digital...

2013-11-08 12:21:51

CHAPEL HILL, N.C., Nov. 8, 2013 /PRNewswire/ -- Rapid advances in technology have given consumers an array of tools for informing their purchasing decisions. Correspondingly, most industry sectors are turning to emerging market research tools - which also rely on new technologies - to better understand consumer decision-making. In the healthcare sector - pharmaceuticals in particular - this shifting information-gathering landscape is pushing organizations to adjust their approach to consumer...

TV Drug Ads May Be Misleading, Don't Always Tell The Truth
2013-09-17 07:24:16

redOrbit Staff & Wire Reports - Your Universe Online Six out of ten pharmaceutical commercials seen on nightly TV news are potentially misleading, according to new research published in the Journal of General Internal Medicine. The study found that these potentially deceptive claims are prevalent throughout consumer-targeted prescription and non-prescription drug ads seen on television. "Healthcare consumers need unrestricted access to high-quality information about health, but...

2013-09-05 23:20:49

The Regulatory Affairs Professionals Society has published a new book covering US Food and Drug Administration requirements for prescription pharmaceutical marketing and promotions. Rockville, MD, USA (PRWEB) September 05, 2013 The Regulatory Affairs Professionals Society (RAPS) has published a new book that thoroughly covers the regulation of pharmaceutical marketing and promotions by the US Food and Drug Administration (FDA). The book, FDA Requirements for Prescription Drug Promotion,...

2013-05-15 23:24:26

A CMI/Compas survey of physicians´ perceptions of DTC advertising finds that it does influence their prescribing habits, and yet still is not as valuable or informational as it could be. King of Prussia, PA (PRWEB) May 15, 2013 A CMI/Compas survey of physicians´ perceptions of DTC advertising finds that it does influence their prescribing habits, and yet still is not as valuable or informational as it could be. In 2002, the FDA conducted a study of HCPs to understand their...

2013-04-23 23:04:03

RAPS will host a virtual workshop featuring regulators and regulatory experts on current communications guidelines and expectations for companies marketing regulated healthcare products in the US. Rockville, MD, USA (PRWEB) April 23, 2013 The Regulatory Affairs Professionals Society (RAPS) will host a virtual workshop, Advertising, Promotion and Labeling: the US Regulated Environment, Monday, 29 April, 12:00—5:00 pm EDT. The program features regulators and regulatory experts on...

2013-03-05 10:55:07

The pharmaceutical industry has pulled back on marketing to physicians and consumers, yet some enduring patterns persist. According to a new study led by researchers at the Johns Hopkins Bloomberg School of Public Health, advertising peaked in 2004, with industry promotion to physicians declining nearly 25 percent by 2010, to $27.7 billion or 9 percent of sales. Similar declines were seen in direct-to-consumer advertising, which remains concentrated among a small number of products. The...

2013-03-04 08:26:45

dailyRx News integrates videos within patient engagement offering AUSTIN, Texas, March 4, 2013 /PRNewswire/ -- The dailyRx News Network, a leading digital publisher of health news, announced today that its Total Patient Engagement(TM) solution has been expanded and enhanced to include dailyRx-created video health news. dailyRx News believes that providing a video component is key to successful delivery of a comprehensive social/local/mobile (SoLoMo) patient engagement experience....