Latest Do not track header Stories
Nearly two years after becoming the first major tech company to implement Do Not Track, Yahoo announced this week that it was dropping support for the privacy setting, citing the absence of a single industry-wide standard and a lack of popularity for the feature.
Mozilla's decision to curb cookies tracking in their new version of Firefox has upset the ad industry, and they’ve since retaliated by claiming that Firefox users will only see more ads as a result.
The World Wide Web Consortium is the standards group which oversees HTML development and other web standards, such as Do Not Track, or DNT. This standard aims to keep an Internet user’s activity and behavior hidden from advertisers.
Is it any wonder that the company with quite the vested interest in online advertising is the last to the Do Not Track (DNT) ballgame?
Google has added a "Do Not Track" option to Chrome's developer channel, putting the privacy feature's availability on track to hit computers by the end of this year.
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