Latest Doritos Stories

2010-03-16 05:45:00

NEW YORK, March 16 /PRNewswire/ -- Aspiring professional video gamers from the South East region will now have a chance to make their dreams a reality at the Doritos MLG Pro-Gaming Combine on March 26 - 28 at the Gaylord Opryland Hotel in Nashville, Tenn. Nashville marks the first stop on the four-city tour of the first-ever nationwide skills challenge in competitive video gaming history. MLG pros from around the South East region scheduled to attend include some of the biggest talent in...

2010-02-23 06:00:00

NEW YORK and PLANO, Texas, Feb. 23 /PRNewswire/ -- Video game fans aspiring to become professional gamers now have an open door to pursue their passion. Doritos tortilla chips, the bold, intense snack brand within PepsiCo's Frito-Lay division, and Major League Gaming (MLG), today unveiled the Pro-Gaming Combine - the first-ever nationwide skills challenge in competitive video gaming history. Starting tonight at 7 p.m. EST, aspiring video game pros can log on to www.doritoscombine.com...

2010-02-17 13:51:00

WESTBURY, N.Y., Feb. 17 /PRNewswire/ -- General Sentiment today released a special edition of its Media Value Report that ranks 2010 Super Bowl in-game advertisers, and lists the top performing brands across social media and news outlets with an online presence. The report covers a 20-day period leading up to and immediately after the NFL's championship game. Generated using General Sentiment's core media measurement and sentiment analysis infrastructure, the report calculates an...

2010-02-17 07:12:00

BOSTON, Feb. 17 /PRNewswire/ -- Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today released the preliminary results of its 2010 Super Bowl Ads Study. The study measured the online video performance of the entire flight of the 2010 Super Bowl ads across more than 200 video-sharing destinations, compiling results based on Visible Measures' unique True Reach(TM) methodology. Complete results of the study are...

2010-02-16 08:00:00

Name the flavour. Make a video about it. Make it go viral. You could win up to $250,000. TORONTO, Feb. 16 /PRNewswire/ - To view this Social Media Release, please enter the following address in your web browser. http://smr.newswire.ca/en/doritos/your-social-footprint-measured-for-the-first-time /NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/ SOURCE CNW Social Media

2010-02-11 16:05:00

NEW YORK, Feb. 11 /PRNewswire-FirstCall/ -- Omnicom Group Inc. (NYSE: OMC) agencies won five of the top 10 spots, including No. 1, in USA Today's Super Bowl Ad Meter, electronically charted consumer research undertaken with Shugoll Research and Taylor Research. The top-ranked Super Bowl spot for 2010 -- Mars' Snickers' "You're Not You When You're Hungry" created by BBDO and featuring Betty White and Abe Vigoda -- represents the 18th year since 1991 that Omnicom agencies have been crowned...

2010-02-09 15:28:00

FLEMINGTON, N.J., Feb. 9 /PRNewswire/ -- Results of a national study that compared the 2008 and 2009 Super Bowl ads against this year's ads revealed that the top five ads in 2010 scored statistically lower than the top five ads from similar studies conducted in 2008 and 2009. (Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO ) The studies were conducted by HCD Research using its mediacurves.com website, during the Super Bowl broadcasts. To view the top five rankings and...

2010-02-08 04:00:00

MCLEAN, Va., Feb. 8 /PRNewswire/ -- Snickers grabbed the top spot in USA TODAY's Super Bowl Ad Meter for the first time. The Snickers ad featuring Betty White and Abe Vigoda in a casual football game was the most popular, according to USA TODAY's Ad Meter. Volunteers gave the ad a score of 8.68 (on a scale of 0 to 10). Go to admeter.usatoday.com to see full USA TODAY Super Bowl Ad Meter results, watch all the Super Bowl ads, rate the ads yourself and see what others think. Complete...

2010-02-08 01:28:00

PLANO, Texas, Feb. 8 /PRNewswire/ -- Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - today announced that its consumer-created Doritos commercial, "Underdog," which aired for the first time nationally during yesterday's Super Bowl XLIV broadcast, placed second in USA TODAY's annual consumer-ranked Super Bowl Ad Meter. This is the fourth year in a row a consumer-created Doritos ad has ranked in the top five and the first time Doritos aired four...

2010-02-08 00:02:00

ALBUQUERQUE, N.M., Feb. 8 /PRNewswire/ -- "You're Not You", the Snickers commercial featuring Betty White and Abe Vigoda, was voted consumers' favorite advertisement during Super Bowl XLIV according to ADBOWL® (www.ADBOWL.com), the original advertising ranking website and new iPhone App for consumers developed by McKee Wallwork Cleveland. ADBOWL has been tracking and reporting on consumer's opinions of the most anticipated ads of the year for the past decade. As of 12...

Word of the Day
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.