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2010-02-16 08:00:00

Name the flavour. Make a video about it. Make it go viral. You could win up to $250,000. TORONTO, Feb. 16 /PRNewswire/ - To view this Social Media Release, please enter the following address in your web browser. http://smr.newswire.ca/en/doritos/your-social-footprint-measured-for-the-first-time /NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/ SOURCE CNW Social Media

2010-02-11 16:05:00

NEW YORK, Feb. 11 /PRNewswire-FirstCall/ -- Omnicom Group Inc. (NYSE: OMC) agencies won five of the top 10 spots, including No. 1, in USA Today's Super Bowl Ad Meter, electronically charted consumer research undertaken with Shugoll Research and Taylor Research. The top-ranked Super Bowl spot for 2010 -- Mars' Snickers' "You're Not You When You're Hungry" created by BBDO and featuring Betty White and Abe Vigoda -- represents the 18th year since 1991 that Omnicom agencies have been crowned...

2010-02-09 15:28:00

FLEMINGTON, N.J., Feb. 9 /PRNewswire/ -- Results of a national study that compared the 2008 and 2009 Super Bowl ads against this year's ads revealed that the top five ads in 2010 scored statistically lower than the top five ads from similar studies conducted in 2008 and 2009. (Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO ) The studies were conducted by HCD Research using its mediacurves.com website, during the Super Bowl broadcasts. To view the top five rankings and...

2010-02-08 04:00:00

MCLEAN, Va., Feb. 8 /PRNewswire/ -- Snickers grabbed the top spot in USA TODAY's Super Bowl Ad Meter for the first time. The Snickers ad featuring Betty White and Abe Vigoda in a casual football game was the most popular, according to USA TODAY's Ad Meter. Volunteers gave the ad a score of 8.68 (on a scale of 0 to 10). Go to admeter.usatoday.com to see full USA TODAY Super Bowl Ad Meter results, watch all the Super Bowl ads, rate the ads yourself and see what others think. Complete...

2010-02-08 01:28:00

PLANO, Texas, Feb. 8 /PRNewswire/ -- Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - today announced that its consumer-created Doritos commercial, "Underdog," which aired for the first time nationally during yesterday's Super Bowl XLIV broadcast, placed second in USA TODAY's annual consumer-ranked Super Bowl Ad Meter. This is the fourth year in a row a consumer-created Doritos ad has ranked in the top five and the first time Doritos aired four...

2010-02-08 00:02:00

ALBUQUERQUE, N.M., Feb. 8 /PRNewswire/ -- "You're Not You", the Snickers commercial featuring Betty White and Abe Vigoda, was voted consumers' favorite advertisement during Super Bowl XLIV according to ADBOWL® (www.ADBOWL.com), the original advertising ranking website and new iPhone App for consumers developed by McKee Wallwork Cleveland. ADBOWL has been tracking and reporting on consumer's opinions of the most anticipated ads of the year for the past decade. As of 12...

2010-02-07 23:01:00

When Super Bowl XLIV airs across the country on February 7th millions of Americans will be tuning in for the game...and the commercials. For ten years running, Anheuser-Busch topped USA TODAY's Ad Meter, until last year when two amateur filmmakers' spot for Frito-Lay Doritos took top honors. The results are based on volunteers who chart their second-by-second reactions to national Super Bowl commercials. Volunteers use hand-held meters to register how much they liked or disliked an...

2010-02-07 21:07:00

PLANO, Texas, Feb. 7 /PRNewswire/ -- Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - put four of its talented fans in the limelight tonight when it aired four consumer-created Doritos commercials - "Casket," "House Rules," "Snack Attack Samurai" and "Underdog" - during the Super Bowl XLIV broadcast. Nationwide consumer votes from this year's Doritos "Crash the Super Bowl" program determined the winners from six finalists, all of whom now have...

2010-02-06 12:37:00

RESTON, Va., Feb. 6 /PRNewswire-FirstCall/ -- comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl pre-game survey. The survey of 1,065 U.S. Internet users conducted from February 2-4, 2010 revealed several interesting insights into Americans' opinions and expectations for Super Bowl XLIV, featuring the Indianapolis Colts and New Orleans Saints. (Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO ) Game Day...

2010-02-05 21:35:00

DEARBORN, Mich., Feb. 5 /PRNewswire/ -- In 1984, Apple launched the Macintosh computer with a Super Bowl ad. Based on George Orwell's "1984," one of the most influential books in western literature, the epic commercial ignited a revolution in the computer industry and transformed the Super Bowl into arguably the country's most significant popular culture event. Jump ahead 26 years. Much of this Sunday's pre-game chatter surrounds Careerbuilder.com's failed attempt to run an ad in which a...


Word of the Day
bibliopole
  • A bookseller; now, especially, a dealer in rare and curious books.
This word comes from a Greek phrase meaning 'book seller.'
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