Latest Doritos Stories
The sluggish economy has given snack food manufacturers the opportunity to increase their packaging sizes without upping the cost of their goods.The economic downturn has resulted in falling demand for food ingredients, which has allowed food companies to make their package sizes larger while keeping costs down."Think of your food packages like an economic barometer," Emily Fredrix, Food Industry Writer with the Associated Press wrote. "Times are tough, so costs are low and packages are...
PLANO, Texas, July 6 /PRNewswire/ -- Continuing its track record as one of the world's most cutting-edge brands, Doritos tortilla chips today announced that fans nationwide can buy specially marked bags of Doritos Late Night chips as their "ticket" to a virtual concert of 3-D performances by multi-platinum selling rock band blink-182 and Big Boi -- all made possible by the power of augmented reality technology. The exclusive venue, www.doritoslatenight.com, is where rock and hip-hop-lovers...
PepsiCo's Frito-Lay Division and TerraCycle Partner to Start Chip Bag Brigades to Upcycle Used Packaging PLANO, Texas, May 14 /PRNewswire/ -- Frito-Lay North America, a division of PepsiCo, today announced a new partnership with TerraCycle, an upcycling company that will take used packaging from Frito-Lay snack products and turn them into affordable, quality goods. Through this joint program, consumers and local community groups can earn money by collecting the used packaging, and at the...
U.S. snack food maker Frito-Lay Inc. has announced plans to increase the weight in its packages. The Texas company had engaged in what are known as weight outs, reducing the amount of food in packages as a de facto price increase, The Dallas Morning News reported Tuesday. Now, Frito-Lay says it has raised the weight of packages of Doritos, Tostitos and Cheetos by 20 percent. A spokeswoman said that the increase more than makes up for any previous weight outs. Frito-Lay is part of PepsiCo....
Award-Winning Director Leads Aspiring Hopefuls with the 'You to the Power of 12 - U12' Competition To Let Their Voices Be Heard at Cannes Lions 2009 NEW YORK, April 16 /PRNewswire/ -- MOFILM today announced that acclaimed director, producer, writer and actor Spike Lee has been confirmed as the host of the MOFILM User-Generated Content "You to the Power of 12- U12" Competition at the Cannes Lions 2009 Advertising Festival, held in the South of France the 21-27 of June. The MOFILM U12...
Shops also Score high in TiVo and Nielsen IAG Research NEW YORK, Feb. 6 /PRNewswire-FirstCall/ -- Omnicom Group Inc. (NYSE: OMC) agencies captured seven of the top 10 spots, including five of the top six, in the Super Bowl Ad Meter conducted by USA Today in conjunction with Consumer Opinion Service and Shugoll Research. The seven top ten spots included Budweiser's Clydesdale Circus and Clydesdale Stick, Bud Light's Meeting and Cars.com's David Abernathy, all by DDB Worldwide; Doritos'...
RESTON, Va., Feb. 5 /PRNewswire-FirstCall/ -- comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl surveys, one conducted prior to the game (1,003 U.S. Internet users surveyed on Jan. 26-27, 2009) and one conducted after the game (1,042 U.S. Internet users surveyed on Feb. 3-4, 2009), to understand people's expected and actual behaviors on game day, as well as their attitudes with respect to the Super Bowl advertisements....
ALVISO, Calif., Feb. 2 /PRNewswire-FirstCall/ -- TiVo Inc. (Nasdaq: TIVO), the creator and a leader of advertising solutions and television services for digital video recorders (DVRs), announced this year's top ten Super Bowl commercial moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game, primarily which spots were rewound and watched again. (Photo:...
First-Ever Consumer-Created Ad Takes No. 1 Spot in USA TODAY's Annual Super Bowl Ad Meter PLANO, Texas, Feb. 2 /PRNewswire/ -- The Doritos brand today announced that its consumer-created Doritos commercial "Free Doritos," which aired for the first time nationally during yesterday's Super Bowl XLIII broadcast, ranked No. 1 in USA TODAY's annual Super Bowl Ad Meter. The tortilla chip brand is now giving Joe Herbert, the ad's talented creator, a $1 million payout for claiming the coveted...
U.S. tire maker Bridgestone's Potatoheads commercial was voted the favorite product pitch aired during the Super Bowl Sunday in the ninth annual ADBOWL. The ad, featuring Potatohead toys driving a car equipped with Bridgestone tires, was the first non-beer commercial to grab the top spot in six years, said Steve McKee, president of the media services firm McKee Wallwork Cleveland and founder of ADBOWL. Bridgestone also took second place with its Hot Item ad, which showed astronauts tooling...
