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Latest Doritos Stories

2010-02-08 00:02:00

ALBUQUERQUE, N.M., Feb. 8 /PRNewswire/ -- "You're Not You", the Snickers commercial featuring Betty White and Abe Vigoda, was voted consumers' favorite advertisement during Super Bowl XLIV according to ADBOWL® (www.ADBOWL.com), the original advertising ranking website and new iPhone App for consumers developed by McKee Wallwork Cleveland. ADBOWL has been tracking and reporting on consumer's opinions of the most anticipated ads of the year for the past decade. As of 12...

2010-02-07 23:01:00

When Super Bowl XLIV airs across the country on February 7th millions of Americans will be tuning in for the game...and the commercials. For ten years running, Anheuser-Busch topped USA TODAY's Ad Meter, until last year when two amateur filmmakers' spot for Frito-Lay Doritos took top honors. The results are based on volunteers who chart their second-by-second reactions to national Super Bowl commercials. Volunteers use hand-held meters to register how much they liked or disliked an...

2010-02-07 21:07:00

PLANO, Texas, Feb. 7 /PRNewswire/ -- Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - put four of its talented fans in the limelight tonight when it aired four consumer-created Doritos commercials - "Casket," "House Rules," "Snack Attack Samurai" and "Underdog" - during the Super Bowl XLIV broadcast. Nationwide consumer votes from this year's Doritos "Crash the Super Bowl" program determined the winners from six finalists, all of whom now have...

2010-02-06 12:37:00

RESTON, Va., Feb. 6 /PRNewswire-FirstCall/ -- comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl pre-game survey. The survey of 1,065 U.S. Internet users conducted from February 2-4, 2010 revealed several interesting insights into Americans' opinions and expectations for Super Bowl XLIV, featuring the Indianapolis Colts and New Orleans Saints. (Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO ) Game Day...

2010-02-05 21:35:00

DEARBORN, Mich., Feb. 5 /PRNewswire/ -- In 1984, Apple launched the Macintosh computer with a Super Bowl ad. Based on George Orwell's "1984," one of the most influential books in western literature, the epic commercial ignited a revolution in the computer industry and transformed the Super Bowl into arguably the country's most significant popular culture event. Jump ahead 26 years. Much of this Sunday's pre-game chatter surrounds Careerbuilder.com's failed attempt to run an ad in which a...

2010-02-05 14:00:00

SAN FRANCISCO, Feb. 5 /PRNewswire/ -- Want to see the top Super Bowl 2010 ads and commercials before the big game? Go to www.rosebudmag.com to see more Super Bowl 2010 ads and commercials than anywhere else. The line-up includes commercials from Doritos, Budweiser, GoDaddy.com, Volkswagen, and a controversial advocacy ad featuring an anti-abortion college football quarterback and his mother! CBS says it sold 30-second spots during the Indianapolis Colts-New Orleans Saints contest for...

2010-02-04 06:00:00

PLANO, Texas, Feb. 4 /PRNewswire/ -- Three players. One cover. Fans choose. In a bold move to give diehard Madden NFL fans ultimate control of their gaming experience, Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - and EA SPORTS(TM) today announced that for the first time in the 22-year history of the franchise, the Madden NFL 11 cover athlete will be determined by consumer votes. Starting today through March 15, fans can log on to...

2010-02-03 08:15:00

NEW YORK, Feb. 3 /PRNewswire/ -- CRT/tanaka today announced that its groundbreaking work with Liz Claiborne's "Women's Work" domestic violence awareness campaign was named one of the top five PR campaigns of the past decade by The Holmes Report, a leading PR trade publication. The publication cited CRT/tanaka's work with Liz Claiborne (through one of its predecessor agencies, Patrice Tanaka & Company, Inc.) as "one of the most impressive cause-related marketing programs of all time,"...

2010-01-25 06:00:00

PLANO, Texas, Jan. 25 /PRNewswire/ -- The Doritos brand today announced that "Avatar Crash Course" and "Harm's Way," unique game concepts created by Jill Robertson of Raleigh, NC and Justin Carpenter of Ogden, Utah, respectively, are the two remaining finalists of the Doritos "Unlock Xbox" challenge. The games now will be developed into full Xbox LIVE® Arcade games, expected to be released in fall 2010 where they will compete head-to-head for the contest's grand prize --...

2010-01-05 06:00:00

PLANO, Texas, Jan. 5 /PRNewswire/ -- The Doritos brand today revealed six finalists selected from more than 4,000 entries in the fourth annual Doritos "Crash the Super Bowl" challenge, where the stakes this year are bigger and bolder than ever. Contestants are not only competing to have their self-made Doritos commercials aired during the Super Bowl XLIV broadcast, they also are shooting to make history by beating the ad pros and garnering the top three spots in USA TODAY's annual Ad...


Word of the Day
reremouse
  • A bat.
The word 'reremouse' comes from Middle English reremous, from Old English hrēremūs, hrērmūs ("bat"), equivalent to rear (“to move, shake, stir”) +‎ mouse.
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