Latest Doritos Stories

PLANO, Texas, Feb. 8, 2012 /PRNewswire/ -- The Doritos brand awarded its second $1 million bonus prize in less than a week when it was announced today that the Doritos consumer-generated Super Bowl ad "Sling Baby," created by Kevin T. Willson, ranked No. 1 in the USA TODAY Facebook Super Bowl Ad Meter. Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, also awarded a $1 million bonus prize earlier this week to Jonathan Friedman creator of "Man's Best Friend,"...

MCLEAN, Va., Feb. 7, 2012 /PRNewswire/ -- The USA TODAY Facebook Super Bowl Ad Meter winner has been announced and Doritos "Sling Baby" came out on top for 2012. The ad features a grandmother who creates a way to sling her grandson - with a rubber band-like setup - across the yard to grab a Doritos bag from a taunting boy. The Facebook community rated the ad a 4.33 (on a scale of 1 to 5 stars). The top five ads chosen by the Facebook community and their score: Doritos -...

Doritos and GE also among winners in categories of Business Impact and Societal Impact. Philadelphia, PA (PRWEB) February 06, 2012 What: The second annual "Wharton Future of Advertising Super Bowl Ad Tweet Meet" (#whartonfoa) which brought together advertising industry thought leaders during the Super Bowl to tweet about commercials that amused, disappointed or otherwise provoked them, announces that Chrysler won the voting for “Best Commercial.” Other winners include: >Best Word...

PLANO, Texas, Feb. 6, 2012 /PRNewswire/ -- The Doritos brand today announced that its consumer-created Doritos commercial "Man's Best Friend," which aired for the first time nationally during yesterday's Super Bowl XLVI broadcast, ranked No. 1 in USA TODAY's annual Super Bowl Ad Meter. Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, is now awarding the ad's creator, Jonathan Friedman with a $1 million cash bonus prize. The win for "Man's Best Friend"...

MCLEAN, Va., Feb. 6, 2012 /PRNewswire/ -- The USA TODAY Facebook Super Bowl Ad Meter panel of viewers has named Doritos - Man's Best Friend as their favorite ad. The second quarter ad featured a dog that bribes a man with Doritos so he keeps quiet. Panelists rated the ad an 8.82 (on a scale of 0 to 10). The panel of viewers measures volunteers' immediate reactions to the national ads that aired during the game. The Ad Meter vote continues at admeter.usatoday.com and...

PLANO, Texas, Feb. 5, 2012 /PRNewswire/ -- The Doritos brand gave two of its fans the chance to showcase their talent on the world's biggest advertising stage when it aired two consumer-created Doritos commercials during tonight's Super Bowl XLVI broadcast. This marks the sixth year in a row consumers have created Super Bowl ads for Doritos, one of the flagship brands from PepsiCo's Frito-Lay division. As winners of this year's Crash the Super Bowl challenge, the creators of...

DALLAS, Feb. 2, 2012 /PRNewswire-USNewswire/ -- The hype surrounding Super Bowl commercials is big business for companies and has become a major attraction for viewers. Taking advantage of the growing trend, this year's ads are using a variety of tools that go far beyond the traditional TV commercial, said Abhi Biswas, a UT Dallas marketing professor in the Naveen Jindal School of Management. "The Super Bowl is the one time of the year, the one event where most viewers embrace the...

Brightline Interactive, the leader in gesture and touchscreen experiences, is excited to announce the new experience Doritos Crash the Super Bowl: Star in Your Own Super Bowl Commercial. (PRWEB) January 20, 2012 Brightline Interactive, the leader in gesture and touchscreen experiences, is excited to announce the new experience Doritos Crash the Super Bowl: Star in Your Own Super Bowl Commercial in partnership with Team Epic. The experience, which will debut on January 27th at the Indiana...

PLANO, Texas, Jan. 4, 2012 /PRNewswire/ -- After a record-setting submission phase and review of more than 6,100 entries in this year's Crash the Super Bowl contest, the Doritos brand today revealed the five finalists that will now compete through consumer voting for the chance to have their ads aired during the Super Bowl XLVI broadcast on Feb. 5, 2012 on NBC. This marks the sixth year in a row consumers have created Super Bowl ads for Doritos, one of the...

PLANO, Texas, Nov. 8, 2011 /PRNewswire/ -- The Doritos brand today announced a last call for entries in this year's "Crash the Super Bowl" contest. Fans have less than two weeks remaining to get in on the action and submit homemade ads that share their love for Doritos tortilla chips before submissions officially close on Nov. 21, 2011. One lucky fan finalist will have the chance to see his or her ad air during the Super Bowl XLVI broadcast and win the most life-changing contest grand prize...