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Last updated on April 17, 2014 at 17:30 EDT

Latest Doritos Stories

2012-01-04 05:00:00

PLANO, Texas, Jan. 4, 2012 /PRNewswire/ -- After a record-setting submission phase and review of more than 6,100 entries in this year's Crash the Super Bowl contest, the Doritos brand today revealed the five finalists that will now compete through consumer voting for the chance to have their ads aired during the Super Bowl XLVI broadcast on Feb. 5, 2012 on NBC. This marks the sixth year in a row consumers have created Super Bowl ads for Doritos, one of the...

2011-11-08 05:00:00

PLANO, Texas, Nov. 8, 2011 /PRNewswire/ -- The Doritos brand today announced a last call for entries in this year's "Crash the Super Bowl" contest. Fans have less than two weeks remaining to get in on the action and submit homemade ads that share their love for Doritos tortilla chips before submissions officially close on Nov. 21, 2011. One lucky fan finalist will have the chance to see his or her ad air during the Super Bowl XLVI broadcast and win the most life-changing contest grand...

2011-10-05 05:00:00

PLANO, Texas, Oct. 5, 2011 /PRNewswire/ -- PepsiCo's Frito-Lay North America division today celebrated the success of its most ambitious environmental sustainability project to-date by announcing that its Casa Grande, Arizona, facility has reached "near net zero." The "near net zero" vision was to transform an existing facility so that it would be as far "off the grid" as possible and run primarily on renewable energy sources and recycled water, while producing nearly zero landfill waste....

2011-09-27 07:11:00

PLANO, Texas, Sept. 27, 2011 /PRNewswire/ -- The Doritos brand today kicked off the groundbreaking Crash the Super Bowl program with the most life-changing contest grand prize to date: a guaranteed opportunity to work on a future Doritos project with one of the hottest entertainment teams in the industry today - the award-winning trio of Andy Samberg, Akiva Schaffer and Jorma Taccone that make up The Lonely Island. As in previous years, consumers are invited to create homemade ads for...

2011-05-10 11:00:00

PLANO, Texas, May 10, 2011 /PRNewswire/ -- PepsiCo's Frito-Lay Killingly, Conn., facility today became the state's first manufacturing site to be awarded LEED® Gold existing building from the U.S. Green Building Council (USGBC), as verified by the Green Building Certification Institute (GBCI). LEED is the nation's preeminent program for the design, construction and operation of high performance green buildings. Frito-Lay North America now has eight LEED®...

2011-04-12 14:30:00

DURHAM, N.C., April 12, 2011 /PRNewswire/ -- Centerplate, the largest hospitality partner to North America's premier sports stadiums, convention centers and entertainment venues, announced today a series of new menu concepts, facility improvements and service enhancements for the Durham Bulls 2011 Season at Durham Bulls Athletic Field. "Centerplate's outstanding food offerings continue to be a primary reason people come to Durham Bulls games," Bulls General Manager Mike Birling said,...

2011-02-08 16:23:00

NEW YORK, Feb. 8, 2011 /PRNewswire/ -- Omnicom Group Inc. (NYSE: OMC) agencies topped the USA Today Super Bowl Ad Meter for the nineteenth straight year and the twentieth time since the competition began in 1989. This year, Omnicom agencies won nine of the top 20 spots, including No. 1, in electronically charted consumer research ratings undertaken by USA Today with Shugoll Research and Trotta Associates. Two spots tied for No. 1: "Dog Sitter" by DDB for Bud Light and "Pug Attack," a...

2011-02-07 03:58:00

PLANO, Texas and PURCHASE, N.Y., Feb. 7, 2011 /PRNewswire/ -- PepsiCo's Doritos and Pepsi MAX brands last night made Super Bowl advertising history when four consumer-created ads scored within the top-ten rankings of the USA TODAY Ad Meter. Consumer-created Doritos commercial, "Pug Attack," achieved the No. 1 Ad Meter ranking, winning its creator JR Burningham $1 million and a guaranteed contract to create an additional television ad for Doritos and Pepsi MAX in 2011. This marks only the...

2011-02-07 02:45:00

ALBUQUERQUE, N.M., Feb. 7, 2011 /PRNewswire/ -- Volkswagen's Imperial March for the Passat was voted consumers' favorite advertisement during Super Bowl XLV according to ADBOWL® (www.ADBOWL.com), the original advertising ranking website and iPhone App developed by McKee Wallwork Cleveland. As of 12 am EST*, ADBOWL® voters rated these top five ads: Volkswagen -- The Imperial March Bridgestone -- Carma Doritos -- House Sitting NFL -- Sitcoms...

2011-02-06 23:18:00

MCLEAN, Va., Feb. 7, 2011 /PRNewswire/ -- For the first time in its 23-year history, it was a tie for first place in USA TODAY's Super Bowl Ad Meter. A fourth quarter Bud Light ad featuring a dog sitter who puts dogs to work tied with a first quarter Doritos ad in which a dog gets his revenge for Doritos teasing. Volunteers gave both ads a score of 8.35 (on a scale of 0 to 10). Go to admeter.usatoday.com to see full USA TODAY Super Bowl Ad Meter results, watch all the Super Bowl ads,...