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Latest Doritos Stories

2011-02-06 21:10:00

PLANO, Texas and PURCHASE, N.Y., Feb. 6, 2011 /PRNewswire/ -- PepsiCo's Doritos and Pepsi MAX brands gave six of their fans the chance to showcase their talent on the world's biggest advertising stage when they aired three consumer-created Doritos commercials and three consumer-created Pepsi MAX commercials during today's Super Bowl XLV broadcast. This year marked the first time in the five year history of the Crash the Super Bowl consumer-created ad contest that a total of six ads...

2011-02-04 12:44:00

NEW YORK, Feb. 4, 2011 /PRNewswire/ -- Like Super Bowl parties, but hate the human interaction? You're in luck, because the "Onion SportsDome" team is ramping up its pulse-pounding coverage to take things to a whole new decibel for the Super Bowl with a blitz of social media content. All digital forms will be in play on Super Bowl Sunday, so you can follow the game with the Onion and other fans without setting foot outside your door. OnionSportsNetwork.com, the number one online...

2011-02-04 09:40:00

NEW YORK, Feb. 4, 2011 /PRNewswire/ -- Get content from PepsiCo at: http://www.thenewsmarket.com/Releases/StoryDetailPage.aspx?GUID=30acace9-1be5-43b3-b677-9653210aaa04&lr=ls During Sunday's Super Bowl broadcast, tune in to see which consumer-created Doritos and Pepsi MAX commercials receive airtime on the world's biggest advertising stage as part of the fifth annual "Crash the Super Bowl" challenge. Available content includes audio news release. About thenewsmarket.com...

2011-02-01 10:00:00

SHELTON, Conn, Feb. 1, 2011 /PRNewswire/ -- Almost two thirds of Americans plan on watching the Super Bowl this year, with the vast majority (76%) planning to cheer on their favorite team from their own home, according to new research with Survey Sampling International's US consumer panel. "A party" also is a popular choice for Super Bowl viewing, selected by 16% of study participants. Most respondents (61%) are most looking forward to the game itself. There are, however, other...

2011-01-26 06:00:00

PLANO, Texas and PURCHASE, N.Y., Jan. 26, 2011 /PRNewswire/ -- The Doritos and Pepsi MAX brands today announced a last call for consumer votes in this year's "Crash the Super Bowl" consumer-created ad contest. Doritos and Pepsi MAX fans have until 11:59 p.m. on Sunday, Jan. 30, 2011, to vote from among 10 finalist ads competing to be one of the six consumer-created ads - three for Doritos and three for Pepsi MAX - airing during the Super Bowl XLV broadcast, Feb. 6, on FOX. This year's...

2011-01-18 13:37:00

PLANO, Texas, Jan. 18, 2011 /PRNewswire/ -- Frito-Lay North America's Lay's and Doritos brand teams today launched a Black History Month Art Contest that asks consumers to submit an original piece of art online for a chance to win $5,000 and a gallery showing in their local community. The winner will be chosen in part by consumer voting. In addition, Frito-Lay will donate $1 to the UNCF - United Negro College Fund - for each consumer vote received and for each piece of artwork entered. If...

2011-01-04 02:00:00

PHILADELPHIA, Jan. 4, 2011 /PRNewswire/ -- Media Wave Video Productions (MWVP.com) expressed disappointment today at not being named one of the 10 finalists announced yesterday in the Doritos/Pepsi MAX Crash the Super Bowl Contest (CTSB). After a review of more than 5,600 creative submissions, their entry - a clever and well produced spot entitled "Feed Your Flock" - did not make the final cut. "Naturally we're sorry we didn't make the finals, but we recognize how difficult it is for the...

2011-01-03 06:00:00

PLANO, Texas and PURCHASE, New York, Jan. 3, 2011 /PRNewswire/ -- Following a review of more than 5,600 creative submissions - the most ever in a single year of competition - Doritos and Pepsi MAX today revealed the names of the 10 finalists in the Crash the Super Bowl challenge. These 10 finalists will go on to compete to be one of six consumer-created ads - three for Doritos and three for Pepsi MAX - airing during the Super Bowl XLV broadcast, Feb. 6, on FOX. As the contest enters its...

2010-12-30 06:00:00

PLANO, Texas, Dec. 30, 2010 /PRNewswire/ -- Today, live on Xbox LIVE®, Doritos and Microsoft announced that video game fans selected "Doritos Crash Course," the game concept created by Jill Robertson of Raleigh, N.C., as the winner of the Doritos "Unlock Xbox" challenge. This one-of-a-kind competition invited gaming enthusiasts in the United States to think of an Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system...

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2010-12-29 08:10:00

Frito Lay - the World's largest maker of snack foods is going natural - sort of. More than six dozen varieties of Frito-Lay products will be made with all natural ingredients including all flavors of Lay's® potato chips, Tostitos® tortilla chips, SunChips® multigrain snacks, Baked! snacks, and Rold Gold® pretzels by the end of 2011.  "As the snack food category leader, we have insights that show consumers are...


Word of the Day
siliqua
  • A Roman unit of weight, 1⁄1728 of a pound.
  • A weight of four grains used in weighing gold and precious stones; a carat.
  • In anatomy, a formation suggesting a husk or pod.
  • The lowest unit in the Roman coinage, the twenty-fourth part of a solidus.
  • A coin of base silver of the Gothic and Lombard kings of Italy.
'Siliqua' comes from a Latin word meaning 'a pod.'
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