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Latest Doritos Stories

2010-12-09 06:00:00

PLANO, Texas, Dec. 9, 2010 /PRNewswire/ -- The Doritos brand and Microsoft today unveiled the much-anticipated, fully playable Xbox LIVE® Arcade game versions for the Xbox 360® video game and entertainment system from Microsoft of "Avatar Crash Course" created by Jill Robertson of Raleigh, N.C., and "Harm's Way" created by Justin Carpenter of Ogden, Utah - the two finalists in the Doritos "Unlock Xbox" challenge. This one-of-a-kind competition invited...

2010-12-09 05:35:00

NEW YORK, Dec. 9, 2010 /PRNewswire/ -- Leading global market research firm, Harris Interactive, today released the 2010 results of the first annual Youth EquiTrend® study, which asks 8-24 year olds to rate between 98 and 125 brands on several key elements of brand equity including familiarity, quality and purchase consideration. Youth EquiTrend® is a complement to Harris Interactive's EquiTrend® study which has been tracking consumers'...

2010-11-03 12:53:00

PLANO, Texas, Nov. 3, 2010 /PRNewswire/ -- With an advertising contract and a $5 million payout on the line for sweeping the top three spots in USA TODAY'S annual Super Bowl Ad Meter, the Doritos and Pepsi MAX brands today announced a last call for entries in this year's "Crash the Super Bowl" contest - one of the world's premiere stages for consumer-generated media. Fans have only two remaining weeks to get in on the action and submit homemade ads that share their love for Doritos...

2010-10-25 06:00:00

PLANO, Texas, Oct. 25 /PRNewswire/ -- As the road to the NFL playoffs heats up, the Doritos brand and EA SPORTS bring 3-D to the Madden NFL franchise for the first time. Available in the "Play Now" game mode of Madden NFL 11 for Xbox® video game entertainment system and PlayStation®3 computer entertainment system, Doritos 3-D gives fans a completely new way to experience the award-winning video game through Doritos brand tortilla chips, the bold...

2010-10-19 06:00:00

PLANO, Texas, Oct. 19 /PRNewswire/ -- Doritos today unveiled its highly anticipated collaboration with multi-award winning artist Rihanna. Through an augmented reality music experience that showcases the multiple facets of Rihanna's personality and style, Doritos is debuting the special single, "Who's That Chick?," by David Guetta featuring Rihanna. To create a truly global scope, the experience also includes exclusive performances by a collection of additional recording artists from...

2010-10-13 07:00:00

WASHINGTON, Oct. 13 /PRNewswire/ -- The Doritos Major League Gaming (MLG) Pro-Gaming Combine, a nationwide amateur gaming competition to find the next generation of Pro-Gamers, is joining forces with MLG's Pro Circuit to create the largest-ever video game competition series under one roof. The first competition to stage both gaming events will take place in Washington, D.C. on October 15-17 at the Gaylord National Resort and Convention Center and is expected to boast the highest turnout...

2010-09-15 06:00:00

PLANO, Texas, and NEW YORK, Sept. 15 /PRNewswire/ -- Marking the fifth anniversary of the groundbreaking contest that changed the Super Bowl advertising landscape, the Doritos brand today launched the biggest, most unexpected Crash the Super Bowl yet. With an ad contract and a $5 million payout on the line for sweeping the top three rankings of the USA TODAY Ad Meter, the contest will offer an unprecedented six :30 Super Bowl ad spots for consumer-created commercials. Plus, this year's...

2010-08-24 11:00:00

PLANO, Texas, Aug. 24 /PRNewswire-FirstCall/ -- PepsiCo's Frito-Lay Perry, Ga., facility today became the state's first building to be awarded LEED® for Existing Buildings (EB) Gold certification from the U.S. Green Building Council (USGBC), as verified by the Green Building Certification Institute (GBCI). LEED is the nation's preeminent program for the design, construction and operation of high performance green buildings. "Achieving LEED EB Gold certification is a...

2010-07-29 07:00:00

DENVER and NEW YORK, July 29 /PRNewswire/ -- Eight video game fans are now closer to reaching professional video gamer status having dominated more than 850 other competitors at the third stop of the 2010 Doritos MLG Pro-Gaming Combine in Denver this past weekend. The Denver Combine was the third event in a four-city tour of the first-ever nationwide skills challenge in competitive video gaming history. Created by Major League Gaming (MLG) with Doritos to inspire fans to pursue their...

2010-07-22 15:38:00

PLANO, Texas, July 22 /PRNewswire/ -- It began by giving consumers an unprecedented opportunity to choose who they wanted as the Madden NFL 11 cover athlete. Now, as gaming and sports fans alike wait in anticipation for the release of Madden NFL 11 on August 10, Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - is unleashing two new limited-edition flavors inspired by the legendary video game franchise - Stadium Nacho and Tailgater BBQ. "When...


Word of the Day
bodacious
  • Remarkable; prodigious.
  • Audacious; gutsy.
  • Completely; extremely.
  • Audaciously; boldly.
  • Impressively great in size; enormous; extraordinary.
This word is probably from the dialectal 'boldacious,' a blend of 'bold' and 'audacious.'
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