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Latest Double Fusion Stories

2009-09-28 08:00:00

SAN FRANCISCO, Sept. 28 /PRNewswire/ -- Double Fusion today announced that NAMCO BANDAI Games America Inc. selected the company as its first in-game advertising partner to provide dynamic in-game ads for the PLAYSTATION®3 computer entertainment system version of Dead to Rights®: Retribution. Slated for a 2010 release, the game will also be released for the Xbox 360® video game and entertainment system from Microsoft. To incorporate...

2009-09-14 08:00:00

SAN FRANCISCO, Sept. 14 /PRNewswire/ -- Double Fusion (http://www.doublefusion.com) today announced that it has named Derek J. Rudd as senior vice president, advertising sales for North American and European markets. In this position, Rudd is responsible for overseeing and managing advertising sales efforts for those regions, based out of the company's New York sales headquarters. This appointment reinforces Double Fusion's continued commitment to providing brands around the world with the...

2009-08-03 07:30:00

SAN FRANCISCO, Aug. 3 /PRNewswire/ -- Double Fusion today announced that it will introduce the first dynamic video advertisements on the PLAYSTATION(R)3 (PS3) system in the hit downloadable title, zero-gravity racer WipEout(R) HD, currently available worldwide via the PlayStation(R)Network. The addition of dynamic ads into WipEout HD connects brands to the game's growing fan-base across North America and Europe via the highest definition video ads available in-game. Double Fusion...

2009-07-13 07:30:00

SAN FRANCISCO, July 13 /PRNewswire/ -- Double Fusion, the leading in-game advertising company and gaming audience network, today announced its role in the development of Nissan Motor Co., Ltd.'s cube(R) Party Roundup game created exclusively for the Apple(R) iPhone(TM). Double Fusion, in collaboration with game development studio Coresoft, designed and developed the groundbreaking mobile game, which aligns with Nissan's advertising campaign introducing the Nissan cube(R) in the U.S. as a...

2009-06-09 07:30:00

Leading In-Game Advertising Company Offers Premium Ad Opportunities within THQ's UFC 2009 Undisputed and MX vs. ATV Reflex SAN FRANCISCO, June 9 /PRNewswire/ -- Leading independent in-game advertising company Double Fusion has expanded its relationship with THQ Inc. (Nasdaq: THQI). Through a new agreement, Double Fusion is now offering a portfolio of dynamic advertising opportunities across new THQ AAA titles for the PLAYSTATION(R)3 including UFC(R) 2009 Undisputed, and MX vs. ATV(TM)...

2009-03-04 07:30:00

Key Addition Underscores In-Game Advertising Company's Commitment to Free and Ad-Supported Games for Everyone SAN FRANCISCO, March 4 /PRNewswire/ -- Strengthening its executive ranks, leading in-game advertising company Double Fusion has named game industry veteran Monika Madrid to the role of Vice President of Business Development. Madrid, who previously served in leadership positions at LiveGamer and Ubisoft, is charged with growing Double Fusion's relationship base with top-tier game...

2009-01-06 07:30:00

SAN FRANCISCO, Jan. 6 /PRNewswire/ -- Strengthening its executive ranks, leading in-game advertising company Double Fusion has named Jana Friedman to the role of Senior Vice President, Worldwide Advertising Sales. Friedman, who previously served as Double Fusion's Vice President of Sales for the Casual Games Group, replaces Julie Shumaker, who is credited for building the company's sales force and establishing Double Fusion as the leading provider of in-game advertising to the...

2008-07-10 09:00:37

FOSTER CITY, Calif. and LONDON, July 10 /PRNewswire/ -- Sony Computer Entertainment America (SCEA) and Sony Computer Entertainment Europe (SCEE) today announced a partnership with Double Fusion to deliver dynamic in-game advertising on PLAYSTATION(R)3 (PS3(TM)). Double Fusion will leverage its expertise, technology and sales force, working with publishers and advertisers to create effective marketing programs for brands targeting PS3's coveted gamer demographic. "PS3 is open for the ad...

2008-07-10 09:00:35

Yahoo! (Nasdaq:YHOO) today announced that Yahoo! Games will offer ad-supported downloadable games from the top casual games publishers. With more than 400 ad-supported games available to users by the end of the year, Yahoo! Games solidifies its commitment to providing the Internet's best gaming experience, and is creating new opportunities for advertisers to reach an engaged audience. The announcement brings the industry's largest collection of ad-supported games to the biggest gaming...


Word of the Day
mallemaroking
  • Nautical, the visiting and carousing of sailors in the Greenland ships.
This word is apparently from a confusion of two similar Dutch words: 'mallemerok,' a foolish woman, and 'mallemok,' a name for some persons among the crew of a whaling vessel.