Latest DoubleClick Stories

NEW YORK and LONDON, July 29 /PRNewswire/ -- The integration of iDesk from Donovan Data Systems (DDS) and DoubleClick's latest version of DART for Advertisers (DFA6) was activated on July 19 at AMS Media, one of the UK's leading digital agencies. This makes DDS' iDesk the first system to integrate with DFA6, an ad serving, reporting and re-marketing technology for advertisers and ad agencies. "This is the latest in a series of initiatives bringing together DFA's powerful and easy-to-use...

PALO ALTO, Calif., July 21 /PRNewswire/ -- Auditude, a leading video ad management platform, today announced that Mike Gaffney has joined the company as its new Chief Revenue Officer (CRO). In his role, Gaffney will be responsible for growing Auditude's customer base of publishers, content owners, distributors and their advertising partners who leverage the Auditude Connect platform to more efficiently manage video advertising and improve monetization of their video inventory. Auditude's...

Company Prepares for Future Growth and Makes Additional Significant Hires to Executive Team including David Tyler as SVP of Sales SAN JOSE, Calif., May 27 /PRNewswire/ -- Bunchball, a marketing technology company that helps sites unlock proprietary revenue streams and measure and drive consumer engagement, announced today a significant expansion of its leadership team with the addition of Amy Richards as Senior Vice President of Product Marketing, joining from Google; and David Tyler as...

TEMPE, Ariz., May 21 /PRNewswire-FirstCall/ -- Limelight Networks, Inc. (Nasdaq: LLNW) today announced the acquisition of Kiptronic, Inc., a privately-held provider of dynamic solutions for device-optimized content delivery and monetization. "A sweeping change in consumer behavior is driving a migration of media consumption from the PC to a wider variety of Internet-connected and mobile devices. Today, the distribution and monetization of content on these devices is complex and difficult...

Privacy advocates are concerned over Google's adoption of a form of advertising known as behavioral targeting, which presents ads to users based on their previous online activities, the New York Times reported.Google will be the first major company to allow users to see and edit the information that it has compiled about their interests for the purposes of behavioral targeting. Web surfers will also have the option of not participating in what it calls "interest-based advertising."While some...

Additional Funds to be Used to Propel Auditude's Leading Online Video Management and Advertising Platform PALO ALTO, Calif., March 11 /PRNewswire/ -- Auditude, a leading online video management and advertising platform, today announced that it has secured an additional $10.5 million in funding. The investment, led by Redpoint Ventures along with existing investor Greylock Partners, follows Auditude's previous financing, led by Greylock in 2007. Redpoint and Greylock have between them...

MOUNTAIN VIEW, Calif. and BOULDER, Colo., Feb. 19 /PRNewswire-FirstCall/ -- AdEx Media, Inc. (OTC Bulletin Board: ADXM), a leading performance-driven online marketing, distribution, and consumer products company, announced today that its CEO, Scott Rewick, will speak at the Underground Online Seminar 5 on February 20, 2009, in Washington, D.C. The 5th annual Underground Online Seminar will feature key presentations from some of the most successful online business professionals in the...

STOCKHOLM, January 26 /PRNewswire/ -- - International Firm Strengthens UK Market Online advertising management firm Adtoma announced today the appointment of Ben Humphry to Managing Director of Adtoma UK Limited. In his new position, Ben will be leading operations in the UK and Ireland as well as expanding Adtoma's footprint in Europe's largest market. Ben will tap into his extensive experience working with large online media owners in the UK and Ireland. He has served as...

MOUNTAIN VIEW, Calif. and BOULDER, Colo., Jan. 22 /PRNewswire-FirstCall/ -- AdEx Media, Inc. (OTC Bulletin Board: ADXM), a leading performance driven online marketing, distribution, and consumer products company, today announced the launch of the AdEx Think Platform; a real time, proprietary data processing and decision making technology platform. "The AdEx Think Platform represents a huge step forward in our ability to process, organize, and ultimately act on data," commented Scott...

It appears even Internet search giant Google is not immune to the effects of an economic recession, as the company has been forced to cut an unspecified number of contractors, according to a mid-December Securities and Exchange Commission filing.A substantial portion of information from the filing has been kept confidential because Google claims it contains trade secrets. The filing was obtained by the Associated Press this week.Google has 24,000 employees, according to the report. This...