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Facebook Agrees To Buy Advertising Service Atlas From Microsoft
2013-03-01 21:14:11

Michael Harper for redOrbit.com — Your Universe Online Facebook announced yesterday they have agreed to buy digital ad service, Atlas, from Microsoft, ending months of speculation about the deal. This move not only signals the departure of Microsoft from the advertising game, but also boosts Facebook´s advertising presence as they continue to wage their quiet war against Google. Though no official financial terms were discussed as a part of this deal, an earlier piece by Ad Age...

Yahoo Teams Up With Google, Gets Ads For News Sites
2013-02-07 10:37:26

Michael Harper for redOrbit.com — Your Universe Online Last year, Yahoo´s board of directors hired former Google employee Marissa Mayer to work as their CEO, the third CEO for the company within 12 months. Many wondered aloud if Mayer would try to Googlefy Yahoo, bringing practices and standards from the search giant to the struggling company. Yesterday, Mayer did these wonderers one better, bringing Google ads to Yahoo´s Finance and News sites. “At Yahoo!,...

Facebook Looks To Boost Ad Business With Atlas Acquisition
2012-12-07 08:00:17

redOrbit Staff & Wire Reports - Your Universe Online Facebook is in "serious" talks to acquire Atlas Solutions from Microsoft, a move that would expand the social network´s advertising business by allowing it to display ads on other websites, All Things D and Business Insider reported on Thursday, citing sources familiar with the negotiations. Atlas is an ad-serving product that Microsoft acquired through its $6 billion acquisition of aQuantive in 2007. Although the company has...


Word of the Day
omphalos
  • The navel or umbilicus.
  • In Greek archaeology: A central boss, as on a shield, a bowl, etc.
  • A sacred stone in the temple of Apollo at Delphi, believed by the Greeks to mark the 'navel' or exact center-point of the earth.
'Omphalos' comes from the ancient Greek.
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