Latest DoubleClick Stories

Facebook Looks To Boost Ad Business With Atlas Acquisition
2012-12-07 08:00:17

redOrbit Staff & Wire Reports - Your Universe Online Facebook is in "serious" talks to acquire Atlas Solutions from Microsoft, a move that would expand the social network´s advertising business by allowing it to display ads on other websites, All Things D and Business Insider reported on Thursday, citing sources familiar with the negotiations. Atlas is an ad-serving product that Microsoft acquired through its $6 billion acquisition of aQuantive in 2007. Although the company has...

2012-07-31 21:32:54

Peter Suciu for redOrbit.com - Your Universe Online While the dry conditions across much of the United States are a reason for concern over wild fires, online search giant Google is hoping its social marketing will likely spread like an out of control blaze, and jumped back into the fray with its acquisition of Wildfire. Just months ago the company had attempted to buy its way into the social ad business, when it looked to purchase Buddy Media. Apparently the deal didn´t create...

Microsoft Fails To Out-Google The Google
2012-07-03 10:27:35

John Neumann for redOrbit.com - Your Universe Online Microsoft officially admitted this week to the failure of its push into digital advertising by announcing it would take a $6.2 billion accounting charge in its online services division for a failed acquisition of aQuantive, a digital advertising company that Microsoft bought in 2007, writes Quentin Hardy and Michael J. De Le Merced for New York Time's DealBook. The write-down will effectively wipe out Microsoft´s fourth-quarter...

Word of the Day
  • A style of popular dance music originating along the border between Texas and Mexico, characterized by the use of accordion, drums, and 12-string bass guitar and traditionally based on polka, waltz, and bolero rhythms.
The word 'conjunto' comes through Spanish, from Latin coniūnctus, past participle of coniungere, to join together; see conjoin