Latest DoubleClick Stories

2012-07-31 21:32:54

Peter Suciu for redOrbit.com - Your Universe Online While the dry conditions across much of the United States are a reason for concern over wild fires, online search giant Google is hoping its social marketing will likely spread like an out of control blaze, and jumped back into the fray with its acquisition of Wildfire. Just months ago the company had attempted to buy its way into the social ad business, when it looked to purchase Buddy Media. Apparently the deal didn´t create...

Microsoft Fails To Out-Google The Google
2012-07-03 10:27:35

John Neumann for redOrbit.com - Your Universe Online Microsoft officially admitted this week to the failure of its push into digital advertising by announcing it would take a $6.2 billion accounting charge in its online services division for a failed acquisition of aQuantive, a digital advertising company that Microsoft bought in 2007, writes Quentin Hardy and Michael J. De Le Merced for New York Time's DealBook. The write-down will effectively wipe out Microsoft´s fourth-quarter...

Word of the Day
  • The navel or umbilicus.
  • In Greek archaeology: A central boss, as on a shield, a bowl, etc.
  • A sacred stone in the temple of Apollo at Delphi, believed by the Greeks to mark the 'navel' or exact center-point of the earth.
'Omphalos' comes from the ancient Greek.