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Latest DoubleClick Stories

Facebook Looks To Boost Ad Business With Atlas Acquisition
2012-12-07 08:00:17

Facebook is reportedly in "serious" talks to acquire Atlas Solutions from Microsoft, a move that would expand the social network’s advertising business by allowing it to display ads on other websites.

shutterstock_87407249
2012-07-31 21:32:54

Online search giant Google is hoping its social marketing will likely spread like an out of control blaze, and jumped back into the fray with its acquisition of Wildfire.

Microsoft Fails To Out-Google The Google
2012-07-03 10:27:35

Microsoft officially admitted this week to the failure of its push into digital advertising by announcing it would take a $6.2 billion accounting charge in its online services division for a failed acquisition of aQuantive.


Word of the Day
dipsas
  • A serpent whose bite was fabled to produce intense thirst.
The word 'dipsas' comes from a Greek word meaning 'thirst'.