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Latest DoubleClick Stories

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2010-12-17 07:37:38

Social entertainment network MySpace announced Thursday that Google Inc will continue to power advertising and search services at its website under pressure to improve its financial performance. MySpace and the online search giant signed a multi-year deal to renew and expand their relationship to include display advertising. "We're excited to deepen our partnership with one of the largest social Web properties in the world," Google vice president of global media and platforms Henrique de...

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2010-12-17 12:25:00

The US Department of Commerce on Thursday called for the creation of a "privacy bill of rights" for Internet users to set ground rules for companies that collect consumers' online data and use that information for their own personal gain. The proposal is intended to address growing tension about the vast quantities of personal data that companies are taking from the Internet -- everything from Web browsing habits to smart phone locations to social networking preferences. Most of that data is...

2010-12-14 08:00:00

SEATTLE, Dec. 14, 2010 /PRNewswire/ -- Mixpo, a dynamic video advertising provider, announced today the appointment of Naomi Kagan as Senior Vice President of Client Operations. An 11-year veteran of the digital marketing industry, Kagan is the newest addition to Mixpo's executive team. "Naomi's extensive experience will be a valuable asset for Mixpo as we continue to grow and respond to the increasing demand for dynamic video advertising in market," said Anupam Gupta, President and CEO...

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2010-12-05 07:35:00

Google Inc., which had offered more than $5 billion to acquire local-coupon site Groupon, has apparently failed for now, according to published reports. Groupon, who has ties to local merchants and some 35 million global subscribers, has decided to stay independent for now, according to reports by the Chicago Tribune, The Wall Street Journal and The New York Times, citing anonymous sources closely tied to negotiations. Google was pursuing Groupon in an attempt to turn the Internet's largest...

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2010-10-15 09:46:28

Despite Wall Street concerns over the company's spending and hiring practices, Google has reported that their third-quarter profits have increased by nearly one-third over 2009 figures. The Mountain View, California-based online search and technology company reported earnings of $2.17 billion for the quarter ending September 30, 2010--an increase of 32% over the $1.6 billion earned during the same period last year. Additionally, Google's revenue jumped 23% to $7.29 billion, exceeding investor...

2010-10-05 09:00:00

NEW YORK, Oct. 5 /PRNewswire/ -- AppNexus today announced that it has raised $50 million in Series C funding for its rapidly-growing real-time ad platform. AppNexus will use the funds to fuel further investment in its cutting-edge technology infrastructure, new product development, and continued global expansion. AppNexus, based in New York City, provides clients including leading ad networks, demand-side platforms (DSPs) and other online advertising companies with single-point buying...

2010-10-04 07:00:00

BOSTON, Oct. 4 /PRNewswire/ -- Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that Marc Schraer, formerly Team Manager, Agency Sales and Account Management at DoubleClick, a division of Google, has joined the company as its Senior Vice President of Sales and Account Management. The company also announced today the appointment of Kurt Abrahamson, CEO of Social Media and Google veteran, to its...

2010-09-29 14:00:00

NEW YORK, Sept. 29 /PRNewswire/ -- AppNexus, the real-time ad platform, today announced that it has opened its first data center outside North America -- in Amsterdam, the Netherlands -- a move which significantly expands the opportunity for real-time bidding (RTB) in Europe and the Middle East in response to rising demand among global ad networks, demand-side platforms (DSPs) and other online advertising companies in those regions. AppNexus' state-of-the-art platform provides clients...

2010-09-28 10:03:00

NEW YORK, Sept. 28 /PRNewswire/ -- Catchpoint Systems, Inc. (Catchpoint), the newest provider in the web performance monitoring industry, credits their solid industry experience, strong client roster and new additions to their Board of Advisors for their tremendous success out of the gate. "Slow web performance is the new downtime - it's the silent killer to an online brand," said Mehdi Daoudi, Catchpoint's CEO and Co-Founder. "We are solving market needs in new, effective and cost...

2010-09-15 08:43:00

NEW YORK, Sept. 15 /PRNewswire/ -- Peer39, the market leader in semantic advertising solutions, today announced integration of the company's semantic targeting capabilities with AppNexus, the real-time advertising platform for ad networks, demand-side platforms, trading desks, and other leading online advertising companies. This partnership will enable clients on the AppNexus platform to access Peer39's semantic data to target and optimize their display advertising campaigns. In...


Word of the Day
snash
  • To talk saucily.
  • Insolent, opprobrious language; impertinent abuse.
This word is Scots in origin and probably imitative.