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Latest DoubleClick Stories

2010-10-05 09:00:00

NEW YORK, Oct. 5 /PRNewswire/ -- AppNexus today announced that it has raised $50 million in Series C funding for its rapidly-growing real-time ad platform. AppNexus will use the funds to fuel further investment in its cutting-edge technology infrastructure, new product development, and continued global expansion. AppNexus, based in New York City, provides clients including leading ad networks, demand-side platforms (DSPs) and other online advertising companies with single-point buying...

2010-10-04 07:00:00

BOSTON, Oct. 4 /PRNewswire/ -- Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that Marc Schraer, formerly Team Manager, Agency Sales and Account Management at DoubleClick, a division of Google, has joined the company as its Senior Vice President of Sales and Account Management. The company also announced today the appointment of Kurt Abrahamson, CEO of Social Media and Google veteran, to its...

2010-09-29 14:00:00

NEW YORK, Sept. 29 /PRNewswire/ -- AppNexus, the real-time ad platform, today announced that it has opened its first data center outside North America -- in Amsterdam, the Netherlands -- a move which significantly expands the opportunity for real-time bidding (RTB) in Europe and the Middle East in response to rising demand among global ad networks, demand-side platforms (DSPs) and other online advertising companies in those regions. AppNexus' state-of-the-art platform provides clients...

2010-09-28 10:03:00

NEW YORK, Sept. 28 /PRNewswire/ -- Catchpoint Systems, Inc. (Catchpoint), the newest provider in the web performance monitoring industry, credits their solid industry experience, strong client roster and new additions to their Board of Advisors for their tremendous success out of the gate. "Slow web performance is the new downtime - it's the silent killer to an online brand," said Mehdi Daoudi, Catchpoint's CEO and Co-Founder. "We are solving market needs in new, effective and cost...

2010-09-15 08:43:00

NEW YORK, Sept. 15 /PRNewswire/ -- Peer39, the market leader in semantic advertising solutions, today announced integration of the company's semantic targeting capabilities with AppNexus, the real-time advertising platform for ad networks, demand-side platforms, trading desks, and other leading online advertising companies. This partnership will enable clients on the AppNexus platform to access Peer39's semantic data to target and optimize their display advertising campaigns. In...

2010-07-08 08:00:00

NEW YORK, July 8 /PRNewswire/ -- Peer39, the market leader in semantic advertising targeting, today announced that Alex White will be joining the company on July 15th as VP Product and Account Management. The tremendous growth of emerging online advertising platforms, yield optimizers and exchanges has created new opportunities to leverage the value of semantic data. Alex is joining Peer39 to facilitate more efficient and effective product and account management in order to enable the...

2010-06-30 08:00:00

NEW YORK, June 30 /PRNewswire/ -- AppNexus, the real-time advertising platform tapped by many of the leading ad networks, and Collective, a leading media and technology solutions company for display advertising, today announced that they are working together to expand real-time advertising opportunities on the Web for Collective's brand advertisers and agencies. Collective will now leverage AppNexus' advanced ad platform, data management, and proprietary inventory monitoring tools for...

2010-06-23 06:50:00

LONDON, June 23, 2010 /PRNewswire/ -- - Former Wall Street Journal Director of Advertising Operations to Join Acceleration as Business Director, Publisher Services Acceleration (http://www.acceleration.biz/), a global provider of digital marketing consulting, managed and technology services, has appointed Virgil Waters as business director of its fast-growing publisher business segment. Based in New York, Waters will be responsible for providing a mix of consulting and...

2010-06-10 13:14:00

BOTHELL, Wash., June 10 /PRNewswire/ -- Vertafore, a leading provider of software and services to the insurance industry, today announced that a definitive agreement has been reached for the company to be acquired by investment funds managed by TPG Capital ("TPG"). TPG will purchase the company from Hellman & Friedman and its co-investor JMI Equity for a total consideration of $1.4 billion. Additional terms of the transaction were not disclosed. The acquisition is expected to close...

2010-06-03 16:05:00

WASHINGTON, June 3 /PRNewswire-USNewswire/ -- Consumer Watchdog and the Center for Digital Democracy today called on the Federal Trade Commission to investigate Google's announced plan to buy Invite Media, a display advertising company, for around $70 million, saying the deal raises substantial competitive and privacy concerns. "The ink is hardly dry on Google's questionable AdMob acquisition," said John M. Simpson, consumer advocate for the nonprofit, nonpartisan group, "and the Internet...


Word of the Day
cacodemon
  • An evil spirit; a devil.
  • A nightmare.
  • In astrology, the twelfth house of a scheme or figure of the heavens: so called from its signifying dreadful things, such as secret enemies, great losses, imprisonment, etc.
'Cacodemon' comes from a Greek term meaning 'evil genius.'
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