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Latest Dr Pepper Snapple Group Stories

2010-02-12 07:00:00

SAN FRANCISCO, Feb. 12 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today announced the success that Dr Pepper Snapple Group (http://www.drpeppersnapplegroup.com/) has achieved using Sales Cloud 2 (http://www.salesforce.com/crm/sales-force-automation/). One of the largest beverage companies in the Americas, Dr Pepper Snapple Group achieved a 56% annual ROI with a calculated pay back of 2.3 years by drastically improving sales management,...

2010-02-09 15:39:00

PLANO, Texas, Feb. 9 /PRNewswire-FirstCall/ -- Dr Pepper Snapple Group (NYSE: DPS) has joined First Lady Michelle Obama and other leading beverage companies to improve product labeling by listing calories more prominently on containers, vending machines and fountain equipment. In Washington, D.C. today, the First Lady announced her goal to eliminate childhood obesity in a generation. In launching the "Let's Move" campaign, the First Lady aims to help parents deal with what many consider...

2010-01-25 07:34:00

PLANO, Texas, Jan. 25 /PRNewswire-FirstCall/ -- Raise a bottle of Dr Pepper today to toast the 125th anniversary of America's oldest major soft drink. Since its modest beginnings in 1885 as the concoction Charles Alderton created at Morrison's Old Corner Drug Store in Waco, Texas, the drink formerly known as the "Waco" has grown into a beloved national brand. After it was first poured, Dr Pepper gained such widespread consumer favor that other soda fountain operators began buying the...

2010-01-12 05:04:00

PLANO, Texas, Jan. 12 /PRNewswire-FirstCall/ -- Dr Pepper is giving one lucky fan an unrivaled experience at the 45th Annual Academy of Country Music Awards (ACM Awards) in Las Vegas this April. The winner and a guest will enjoy a weekend of country music with tickets to the awards show, as well as passes to a special Dr Pepper Welcome Reception with Sugarland and the post awards ACM All-Star Jam. Fans can enter for a chance to win at drpepper.com now through March 31. "Country music...

2009-12-03 13:00:00

PLANO, Texas and INDIANAPOLIS, Dec. 3 /PRNewswire/ -- Venom Energy drink announced today it has signed a multi-year sponsorship with Andretti Autosport to continue as primary sponsor of the #26 car driven by Marco Andretti. Venom Energy will activate the partnership with in-store merchandising, consumer sweepstakes and retail appearances. "We are excited to be back on board with Marco Andretti and Andretti Autosport," said Russ Schleiden, brand manager of Venom Energy. "We look forward...

2009-09-08 08:12:00

PLANO, Texas, Sept. 8 /PRNewswire-FirstCall/ -- Dr Pepper is awarding the ultimate family fiesta to families who live life to the fullest through its Familia23 contest. The contest is part of the Dr Pepper year-long celebration of living "Vida a la 23" -- a flavorful, bicultural life to the "23rd power." Fans can enter by submitting stories about how they celebrate life as a family along with a photograph of their families enjoying Dr Pepper. The hottest club on wheels, Club23, will...

2009-08-25 07:57:00

PLANO, Texas and NEW YORK, Aug. 25 /PRNewswire-FirstCall/ -- Dr Pepper today announced it has entered into an agreement with ESPN to be the presenting sponsor of the official trophy awarded at the 2010 Citi BCS National Championship Game. The Coaches' Trophy presented by Dr Pepper will also appear in various ESPN content throughout the upcoming season. "Like college football, Dr Pepper is an unrivalled experience," said Tony Jacobs, vice president, marketing for Dr Pepper. "With more...

2009-06-11 07:26:00

PLANO, Texas, June 11 /PRNewswire-FirstCall/ -- Venom Energy, the newest energy drink from Dr Pepper Snapple Group, gathered an unprecedented team of athletes from all across the country to promote its brand. As a beverage designed to deliver hardcore energy, Venom Energy could not be contained to just one sport. Venom Energy scoured major sports to recruit athletes who could live up to the brand. The new Venom Energy athletes are: Joe Johnson, Atlanta Adam Jones, Baltimore Milan...

2009-05-12 05:00:00

Campaign Includes Mobile Dance Club/Gaming Arcade, Car Giveaway and the Chance to Win the Ultimate Family Fiesta PLANO, Texas, May 12 /PRNewswire/ -- Today, Dr Pepper launched the Vida23 program, a celebration of living "la Vida23" - a flavorful, bicultural life to the "23rd power." The campaign kicks off today with Club23 - a Dr Pepper-themed mobile dance club and gaming arcade, as well as a song written especially for the program. "Just like the unique 23 flavors Dr Pepper, Vida23 is...

2009-03-24 16:30:00

Gene Simmons, aka 'Dr. Love,' to Star as the Latest Dr in the 'Trust Me, I'm a Dr' Ad Campaign for Dr Pepper Cherry PLANO, Texas, March 24 /PRNewswire-FirstCall/ -- Dr Pepper just got a whole lot smoother with the introduction of the new flavor Dr Pepper Cherry. The exciting new blend combines the great taste of Dr Pepper with the perfect amount of cherry flavor. It's so amazingly smooth; you have to try it to believe it. "We're excited to offer consumers a smooth new way to enjoy Dr...


Word of the Day
siliqua
  • A Roman unit of weight, 1⁄1728 of a pound.
  • A weight of four grains used in weighing gold and precious stones; a carat.
  • In anatomy, a formation suggesting a husk or pod.
  • The lowest unit in the Roman coinage, the twenty-fourth part of a solidus.
  • A coin of base silver of the Gothic and Lombard kings of Italy.
'Siliqua' comes from a Latin word meaning 'a pod.'
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