Latest Draftfcb Stories
SHANGHAI, Nov. 10, 2011 /PRNewswire/ -- Draftfcb Greater China has been named Brand Agency of the Year at the 2011 ROI Festival currently underway in Shanghai. The agency won the award after accumulating the highest number of points for advertising effectiveness as judged by a client panel made of such distinguished marketers as Nokia, HSBS, and Cofco, among others. A record 2,401 entries were received from 438 companies for this year's ROI Awards forum, now in its fourth year of assessing...
NEW YORK, Nov. 4, 2011 /PRNewswire/ -- Draftfcb announced today that agency CEO and President Laurence Boschetto will be one of this year's keynote speakers at the 2011 ROI Festival, which will be held November 9-11 in Shanghai, China. Boschetto's presentation, "Living the Future of Marketing Communications," will address how rapid advancements in technology have impacted today's advertising industry, and the importance of anticipating future developments in order to best connect with...
NEW YORK, Oct. 17, 2011 /PRNewswire/ -- iCrossing, (http://news.icrossing.com) a global digital marketing agency, today announced the appointment of two executives in support of the agency's strategy to build connected brands for CMOs. Mitchell Yoo has been named vice president, global engagement lead, acting as global lead for the LG Electronics account, which was awarded to iCrossing earlier this year. Joni Rentz has been named senior creative director. Yoo and Rentz are based in...
PITTSBURGH, Oct. 17, 2011 /PRNewswire/ -- Signaling its commitment to build its leadership and business, independent full service marketing and advertising firm MARC USA has hired veteran agency leader Mark Modesto and highly awarded creative director John Immesoete to lead its Chicago office. Jean McLaren, president of MARC USA's Chicago office for the past eight years, has been elevated to a new corporate role as chief marketing officer for the agency. (Photo:...
CHICAGO, Oct. 11, 2011 /PRNewswire/ -- Digitas--the leading global integrated brand agency with digital at its core--announced today the hire of Kevin Drew Davis, Executive Creative Officer. In this role, Davis will use his pedigree of creative excellence and deep experience in digital marketing to lead creative in the Chicago office. Davis will report directly to Lincoln Bjorkman, Chief Creative Office, North America. (Logo: http://photos.prnewswire.com/prnh/20100616/NE22345LOGO ) "We...
SAN FRANCISCO, Sept. 27, 2011 /PRNewswire-iReach/ -- Multicultural marketing communications firm Ameredia joined the ADCOLOR Industry Coalition in September to celebrate and promote diversity at their fifth annual awards that hosted more than 600 professionals of color and diversity champions. (Logo: http://photos.prnewswire.com/prnh/20110927/CG76407) The ADCOLOR Awards & Industry Conference honored Ameredia Founder and Principal Pawan J. Mehra as a 2011 Change Agent. He was chosen for...
NEW YORK and SAO PAULO, Sept. 26, 2011 /PRNewswire/ -- Interpublic today announced it has acquired majority control of S2Publicom, ranked among the top five public relations firms in Brazil. The operation will represent an important part of Weber Shandwick and Golin Harris growth plans in the region. Terms of the deal were not disclosed. S2Publicom was formed last year by the merger of S2 and Publicom, two major public relations firms that have been operating in the country for more than...
LOS ANGELES, Sept. 16, 2011 /PRNewswire/ -- The 2011 ADCOLOR® Awards and Industry Conference is being held today and tomorrow at the legendary Beverly Hilton. Hundreds of the most talented influencers, tastemakers and rising stars are expected to attend the two-day event, which is supported by a roster of corporate sponsors and leaders who embrace and understand the importance of diversity in advertising and the power of an increasingly diverse consumer population. Among the 2011...
CHICAGO and BOSTON, Sept. 13, 2011 /PRNewswire/ -- Digitas--the leading global integrated brand agency with digital at its core--announced today the hire of Sarah Montague and Brooke Skinner, senior vice presidents from DraftFCB to Digitas Chicago and Robert Guay, group account director at Fallon, to Digitas Boston. (Logo: http://photos.prnewswire.com/prnh/20100616/NE22345LOGO ) Montague will serve as senior vice president of Marketing leading the Kaiser Permanente account and marketing...
NEW YORK, Aug. 29, 2011 /PRNewswire/ -- The countdown has begun for the advertising industry's premier event celebrating diversity and the contributions of some of the industry's brightest stars. With less than one month remaining, the 2011 ADCOLOR® Awards and Industry Conference will be held in Los Angeles at the legendary Beverly Hilton on September 16th and 17th. Hundreds of the most talented influencers, tastemakers and rising stars are expected to attend the two-day event, which...
