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Latest Draftfcb Stories

2011-07-29 08:02:00

RACINE, Wis., July 29, 2011 /PRNewswire/ -- SC Johnson has selected BBDO and Ogilvy & Mather as its new global advertising agencies. The agencies were chosen after a rigorous review of the company's global marketing needs across traditional advertising, digital, CRM, shopper marketing, direct marketing and media planning and buying. "We are excited to work with BBDO and Ogilvy & Mather," said Fisk Johnson, Chairman and CEO, SC Johnson. "We employed a very rigorous process with...

2011-06-29 08:05:00

WASHINGTON, June 29, 2011 /PRNewswire/ -- The Ad Council, along with the USDA Forest Service and the National Association of State Foresters (NASF), launched a new series of public service advertisements (PSAs) featuring Smokey Bear designed to provide critical information to Americans about wildfire prevention. The PSAs are being distributed prior to the July 4th holiday, a time when many people go camping, have outdoor BBQs and light fireworks. To view the multimedia assets...

2011-06-22 13:35:00

WASHINGTON, June 22, 2011 /PRNewswire-USNewswire/ -- Continuing to be recognized as having one of the most comprehensive and effective communications campaigns for the 2010 Census, the U.S. Census Bureau was honored with the coveted Bronze Effie at the Effie Awards' annual ceremony June 7 in New York. (Logo: http://photos.prnewswire.com/prnh/20110428/DC91889LOGO) The Effie Awards are known by advertisers and agencies as the preeminent award in marketing communication. Since 1968,...

2011-05-16 11:21:00

HAMBURG, Germany, May 16, 2011 /PRNewswire/ -- NIVEA, the largest skincare brand in the world, along with its business partner, global marketing communications agency Draftfcb, is rolling out a new global campaign, "100 Years Skincare for Life" beginning the week of May 15. "This is a significant time for NIVEA. The '100 Years Skincare for Life' campaign will facilitate sustained and profitable growth for the NIVEA brand on the basis of its core competencies," explained Markus Pinger,...

2011-05-05 05:00:00

NEW YORK, May 5, 2011 /PRNewswire/ -- Draftfcb announced today it has acquired Blue Barracuda in London, which provides full-service digital strategies across all aspects of digital communications for such clients as Pizza Hut, Getty Images, Roche Pharmaceuticals, and Nectar, among others. Draftfcb London works with such clients as Beiersdorf, Boeing, Bausch + Lomb, Coca-Cola, General Motors, Kraft, SC Johnson, Taco Bell and The Post Office. The acquisition will fortify Draftfcb's...


Word of the Day
barratry
  • The offense of persistently instigating lawsuits, typically groundless ones.
  • An unlawful breach of duty on the part of a ship's master or crew resulting in injury to the ship's owner.
  • Sale or purchase of positions in church or state.
This word ultimately comes from the Old French word 'barater,' to cheat.
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