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2010-10-11 08:17:00

The Association of Hispanic Advertising Agencies (AHAA) Honors Hispanic Creative Excellence at Awards Gala MIAMI, Oct. 11 /PRNewswire-USNewswire/ -- Lapiz took top honors at Ad Age's 12th Annual Hispanic Creative Advertising Awards winning Best of Show for the radio spot "Batalla" promoting Procter & Gamble's Bounty brand. LatinWorks joined Lapiz as the most awarded agencies with LatinWorks picking up seven awards in four categories for its Cine Las Americas work alone. The winners...

2010-09-30 13:35:00

NEW YORK, Sept. 30 /PRNewswire/ -- On Oct. 1, Draftfcb will host its sixth supplier diversity vendor fair, this one to be held at the agency's New York address. At this event, certified small, minority and women-owned businesses will have the opportunity to talk one-on-one with agency decision-makers about Draftfcb's business requirements and specific client needs. Since its first vendor fair in 2008, Draftfcb employees have interviewed 300 suppliers in New York, Chicago and San Francisco...

2010-09-23 13:16:00

CHICAGO, Sept. 23 /PRNewswire/ -- Draftfcb Executive Chairman Howard Draft has been named the first-ever Honorary Chairman of China's annual ROI Festival, now marking its third year. (Photo: http://photos.prnewswire.com/prnh/20100923/CG70480) (Photo: http://www.newscom.com/cgi-bin/prnh/20100923/CG70480) Judging took place last week in Shanghai where Mr. Draft expressed his enthusiastic support of the Festival at a press conference that attracted over 50 journalists. "I strongly support...

2010-09-15 14:21:00

CHICAGO, Sept. 15 /PRNewswire/ -- The Chicago Advertising Federation (CAF) announced today that Draftfcb Executive Chairman Howard Draft, a 33-year and counting industry veteran, will be the recipient of this year's Silver Medal Lifetime Achievement Award. Since 1959, the Silver Medal has been awarded to a distinguished member of the Chicago advertising community for his/her contributions to the local ad scene as well as for his/her personal accomplishments. (Photo:...

2010-09-13 09:05:00

NEW YORK, Sept. 13 /PRNewswire/ -- The ADCOLOR® Industry Coalition today announced the recipients of the 2010 ADCOLOR® Awards, an event that serves to promote increased diversity in the advertising, marketing and media industries and inspire current and future communications professionals of color by celebrating the accomplishments of diverse role models and industry leaders. Actress, singer, mogul and entrepreneur Queen Latifah will be given this...

2010-08-12 14:14:00

NEW YORK, Aug. 12 /PRNewswire/ -- Having achieved its goal of a 72% mail-back participation rate, coupled with strong cooperation by non-respondents with Census workers during door-to-door follow-up visits, this week the U.S. Census bureau reported a budget surplus of $1.6 billion to be returned to the government. According to media reports to date, these results in part stemmed from Census awareness being at an all-time high, citing the efforts of an extended team of 14 core marketing...

2010-07-01 11:36:00

CHICAGO, July 1 /PRNewswire/ -- Draftfcb, one of the world's leading marketing communications agencies, announced today further steps to enhance its ability to influence consumer behavior by launching the Draftfcb Institute of Decision Making. This global team aims to apply emerging fields such as behavioral economics and neuroscience to marketing communications. In forming the Institute, the agency established partnerships with scientific thought leaders from leading academic...

2010-06-30 09:16:00

WASHINGTON, June 30 /PRNewswire/ -- The Advertising Council joined today with the USDA Forest Service and the National Association of State Foresters (NASF) to launch a new series of public service advertisements (PSAs) and an educational DVD for elementary school students designed to provide critical information to Americans about wildfire prevention. The PSAs and DVD are being distributed prior to the July 4th holiday, a time when many people go camping, have outdoor BBQs and light...

2010-06-07 14:48:00

NEW YORK, June 7 /PRNewswire/ -- Promo, the most comprehensive Web site for promotion marketing professionals, has released the 2010 Promo 100, its annual ranking of the Top 100 U.S. promotion agencies by U.S. net revenue. Each agency's position on the Promo 100 puts it among a distinguished group of the industry's top promotion and integrated marketing agencies. For more than 16 years, Promo has presented this forum to recognize the best and brightest agencies in the promotion industry,...

2010-06-07 10:35:00

NEW YORK, June 7 /PRNewswire/ -- The ADCOLOR® Industry Coalition today kicked off the 2010 ADCOLOR Awards nominations season by announcing that this year's All-Star honoree will be Queen Latifah. The ADCOLOR Awards is an initiative launched by the ADCOLOR Industry Coalition - a collective formed in 2005 that includes the Ad Club of New York, Association of National Advertisers (ANA), American Association of Advertising Agencies (4As), American Advertising Federation...


Word of the Day
negawatt
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.