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Latest Draftfcb Stories

2010-05-07 12:00:00

WASHINGTON, May 7 /PRNewswire-USNewswire/ -- The U.S. Census Bureau is being recognized by Mediaweek, a leading advertising industry trade publication, for its 2010 Census advertising campaign -- winning both the "Best Multicultural Campaign" and "Best Branded Content" awards in the publication's Media Plan of the Year competition. (Logo: http://www.newscom.com/cgi-bin/prnh/20090226/CENSUSLOGO) The primary purpose of the advertising efforts were to educate and motivate households to...

2010-04-20 16:45:00

NEW YORK, April 20 /PRNewswire-FirstCall/ - MDC Partners and KBS+P and Interpublic and McCann are pleased to announce the resolution of their dispute and settlement of the lawsuit. The terms of the agreement are as follows: (1) There is no admission of wrongdoing on the part of any individuals or parties involved in the lawsuit. (2) There was no payment of monetary damages or compensation of any kind between the parties. (3) MDC and KBS+P agree that they will not recruit or hire anyone from...

2010-03-24 13:53:00

NEW YORK, March 24 /PRNewswire/ -- Can the 2010 Census change the perception of African Americans (AA) who traditionally distrust Uncle Sam? A $300 million effort, the largest advertising campaign in U.S. government history, plans to do just that by enlisting the help of Grammy award winning recording artist, actor and entrepreneur, Christopher "Ludacris" Bridges who will explain the importance of taking 10 minutes to fill out 10 questions on the Census to young AAs to ensure that their...

2010-02-17 10:45:00

HERNDON, Va., Feb. 17 /PRNewswire/ -- Volkswagen of America, Inc. announced today that it has selected Draftfcb Chicago as its new CRM agency of record for the U.S. In this capacity, Draftfcb will have full Customer Relationship Management responsibility for the Volkswagen brand and its family of products. "Draftfcb proved they have a solid grasp of our business and possess the expertise necessary to help us continue our brand's momentum and support our sales growth. Through the pitch...

2010-02-17 07:30:00

NEW YORK and SAN FRANCISCO, Feb. 17 /PRNewswire/ -- WCG, a global communications company offering integrated creative, interactive and marketing communications services primarily for healthcare clients, today announced it hired Jeff Yates as Creative Director in its New York office to better serve the growing digital, creative and interactive needs of its clients. Yates joins WCG from DraftFCB Healthcare where he spent the last eight years as Vice President and Associate Creative Director....

2010-02-09 08:00:00

REDMOND, Wash., Feb. 9 /PRNewswire-FirstCall/ -- Microsoft Corp. and Interpublic Group (IPG), one of the world's largest advertising holding companies, today announced they have entered into a partnership agreement in which IPG will designate Microsoft's Atlas as a preferred ad-server solution. The agreement covers IPG's North American agencies and puts into place preferred pricing agreements for Atlas enterprise technology for IPG clients, while Microsoft will benefit from increased...

2010-02-08 15:00:00

PLEASANT RIDGE, Mich., Feb. 8 /PRNewswire/ -- ePrize, the world leader of interactive promotions, announced today the appointment of Matt Wise as chief executive officer, effective March 1. Wise has served as CEO of Q Interactive since 2006, transforming the company from its origins as a coupon and savings site into a multi-channel marketing services company that is widely regarded as a leader in the lead-generation and e-mail marketing fields. Wise successfully grew the company and...

2010-02-04 11:17:00

NEW YORK, Feb. 4 /PRNewswire/ -- DiGennaro Communications today announced the hiring of advertising industry communications executive Kathleen Ruane. Ms. Ruane, who joins from Draftfcb, serves as Executive Director, a newly created position at the four-year-old public relations agency. "Kathleen's breadth of experience leading corporate communications and PR efforts at some of the world's best ad agencies will offer increased value to our clients' businesses," said DiGennaro...

2009-12-09 15:56:00

NORWALK, Conn., Dec. 9 /PRNewswire/ -- Marketing Drive is pleased to welcome Bill Wiechers as VP/Creative Director for their Chicago location and Joe Kantrowitz as Creative Director based in Norwalk, Connecticut. In his previous position as VP/Creative Director for DraftFCB Chicago, Bill developed retail communications and promotions for some of the world's top marketers: GlaxoSmithKline, Kmart, Motorola and the United States Postal Service. With over 15 years of marketing experience,...

2009-11-19 07:30:00

NEW YORK, Nov. 19 /PRNewswire/ -- The Advertising Council, the leading producer of public service advertisements (PSAs) in the United States, announced today that they have developed a new website, My Ad Council (www.MyAdCouncil.org), which will encourage advertising agencies, media companies and advertisers to further the reach of the Ad Council's public service campaigns online. Brian Perkins, Corporate Vice President, Johnson & Johnson, and Chair of the Ad Council, unveiled the new...


Word of the Day
lambent
  • Licking.
  • Hence Running along or over a surface, as if in the act of licking; flowing over or along; lapping or bathing; softly bright; gleaming.
This word comes the Latin 'lambere,' to lick.
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