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Latest Dreyer Stories

2010-09-28 06:05:19

Doctors at Baylor College of Medicine are leading the way in treating and researching childhood cancer at the Texas Children's Cancer Center but the center has also become nationally known for its work in an increasingly important area of pediatric cancer "“ survivorship issues. "At the Texas Children's Cancer Center we recognize that health concerns for childhood cancer patients do not end when their cancer treatment is successfully completed," said Dr. ZoAnn Dreyer, associate...

2010-03-12 15:20:00

NEW YORK, March 12 /PRNewswire/ -- Leading public relations agency Ketchum and its client Dreyer's Ice Cream were honored with two awards, Consumer Launch Campaign of the Year and overall Campaign of the Year, for "Dreyer's Beat the Blues with a Taste of Recovery" at the 11th annual PRWeek Awards held last evening in New York City. The agency also took home awards for its work on behalf of Frito-Lay and Kodak, and received two honorable mentions, including Large PR Agency of the Year....

2009-08-24 09:49:00

WAYNE, Pa., Aug. 24 /PRNewswire/ -- Planalytics, Inc. announced today that Dreyer's Grand Ice Cream, Inc., has subscribed to Planalytics' Consumer Insights(SM) Service. Dreyer's, the leading ice cream manufacturer in the U.S., will use Planalytics to analyze and plan for how weather influences consumer demand for its products. Planalytics Consumer Insights identifies when and where demand for Dreyer's products will be stronger or weaker due to weather conditions. Through its...


Word of the Day
tessitura
  • The prevailing range of a vocal or instrumental part, within which most of the tones lie.
This word is Italian in origin and comes from the Latin 'textura,' web, structure.