Latest Eggo Stories

BATTLE CREEK, Mich., June 20, 2012 /PRNewswire/ -- Highlights Research shows that a diet that includes cereal can improve nutrient intake and help maintain healthy weights. Kellogg is a leader in understanding the role of breakfast and cereal in consumers' health and well-being. Kellogg offers more cereals with at least a good source of fiber and 8 grams of whole grains than any other U.S. food company. When it comes to breakfasts that give people a strong start to the day,...

BATTLE CREEK, Mich., June 13, 2012 /PRNewswire/ -- Morning after morning, countless adults stare morosely at a boring breakfast table. Faced with a humdrum meal and a routine breakfast, they ask themselves if there's any fun in sight. Who can save their day? Behold, The Crunchy Nut(TM)! No, he can't leap over tall buildings in a single bound. But he can sweep away boring breakfasts and spread fun with a single bowl - of Kellogg's® Crunchy Nut(TM) cereal. To view the...

BATTLE CREEK, Mich., May 14, 2012 /PRNewswire/ -- Highlights Kellogg refreshes iconic Kellogg's brand; launches new www.kelloggs.com to connect with next generation of consumers Kellogg's is iconic, trusted "Olympic" brand; ranks #34 in Interbrand's 2011 "Best Global Brands" report Kellogg's "Share Your Breakfast" program engages consumers to help share breakfasts with kids in need at Facebook.com/Kelloggs As sponsor of US Olympic and Paralympic teams, Team Kellogg's...

BETHESDA, Md., April 26, 2012 /PRNewswire/ -- The tally is in and signatures have been counted - in recognition of the national breakfast week at the end of March, TownePlace Suites, Marriott International's moderate extended stay brand, collected almost 10,000 signatures from guests and associates in an effort to help children across the country. Partnering with Kellogg's in its second annual "Share Your Breakfast" campaign, more than 120 TownePlace Suites hotels promoted the...

BATTLE CREEK, Mich., April 20, 2012 Highlights Kellogg Company issues latest Corporate Responsibility Report in conjunction with Earth Day. Report available at www.kelloggcompany.com. Kellogg supports sustainability among rice growers through partnership with Louisiana State University. Kellogg contributed $38+ million in cash/products to organizations worldwide in 2011, including breakfast and hunger relief programs. Kellogg shifts to sustainable palm oil in Europe, purchases...

BATTLE CREEK, Mich., March 5, 2012 /PRNewswire/ -- Studies show that breakfast can help kids boost their academic performance -- improving behavior, reducing absences and tardiness and increasing focus and physical performance[1]. Yet, the alarming reality is that one in five U.S. children live in homes where food is not always available, making breakfast hard to come by[2]. That's why breakfast leader Kellogg's® and Action for Healthy Kids® are excited to announce the second...

BATTLE CREEK, Mich., Feb. 1, 2012 /PRNewswire/ -- Healthy habits such as eating well, being physically active, and maintaining a healthy weight are key strategies for managing cardiovascular disease - the number one cause of death in the U.S.(1) In honor of American Heart Month, Kellogg's® is making it easier for shoppers to find its great tasting, fiber-rich heart-healthy cereal options with a new front-of-pack label. The "Kellogg's Heart Healthy Selection (TM)" logo will appear...

BATTLE CREEK, Mich., Jan. 13, 2012 /PRNewswire/ -- Kellogg's® and Action for Healthy Kids® today announced winners of nearly 100 Share Your Breakfast((TM)) grants to schools across the country. Awarded for the 2011-2012 school year, the grants provide recipient schools with the funds necessary to manage and support innovative breakfast programs, which are especially important at a time when many schools are struggling with budget cuts. "At Kellogg's we know a great breakfast...

BATTLE CREEK, Mich., Jan. 2, 2012 /PRNewswire/ -- A recent survey by the Special K® brand indicates that weight loss is often top-of-mind at the beginning of the New Year, with 67 percent(1) of women saying it is the ideal time to begin a weight-loss plan. Now, in an effort to change the way women think and talk about weight loss, the Special K brand has marked Jan. 2 as National Weigh-In Day and is inviting women to "weigh in" on the topic of weight management. According to the...

BATTLE CREEK, Mich., Oct. 17, 2011 /PRNewswire/ -- Kellogg Company (NYSE: K) has recently been recognized by several leading organizations and publications for both the strength of the company and its brands, and its corporate responsibility efforts. "At Kellogg, we're committed to building a strong company and beloved brands -- while doing what's right for our environment and society," said John Bryant, President and CEO, Kellogg Company. "The recognitions are a testament to our...