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Last updated on April 19, 2014 at 13:20 EDT

Latest Ekiden Stories

2013-12-10 08:27:16

HONOLULU, Dec. 10, 2013 /PRNewswire/ -- The Honolulu Rainbow EKIDEN relay race is welcoming running enthusiasts worldwide to join in Waikiki and compete on a fun, ocean-view 5-kilometer course highlighted by the scenic beauty of Diamond Head Crater and Kapiolani Park on March 8, 2014. (Photo: http://photos.prnewswire.com/prnh/20131210/LA30282) A tradition in Japan for more than 90 years that is gaining international popularity, ekiden is a long-distance relay race in which teams of...

2012-11-28 16:23:31

HONOLULU, Nov. 28, 2012 /PRNewswire/ -- Calling all runners for the first-ever Honolulu Rainbow Ekiden relay race, taking place in beautiful Waikiki on Sunday, March 3, 2013! (Photo: http://photos.prnewswire.com/prnh/20121128/LA20408) Participants will join runners from Hawaii, the U.S. mainland, Japan, and other Pacific Rim countries attending the 19(th) Annual Honolulu Festival. Ekiden has been a traditional Japanese marathon style relay race for more than 90 years that is gaining...

2012-01-04 23:00:00

TOKYO, Jan. 5, 2012 /PRNewswire/ -- Sapporo Breweries Ltd. announced on January 5 that it is webcasting a special commercial message featuring narrations scripted by writer Haruki Murakami and footage produced by movie director Hirokazu Koreeda in a special advertising campaign to encourage the people of Japan moving forward despite difficulties caused by the Great East Japan Earthquake. The web CM is based on a series of four TV CMs aired during the Hakone Ekiden (long-distance college...