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Latest Emily Falk Stories

Our Brains Act As Information DJs
2013-07-06 05:34:27

April Flowers for redOrbit.com - Your Universe Online Long before the advent of the internet, scientists were trying to understand how ideas spread. Today, the questions include "what messages will go viral on social media?" and "can this be predicted?" A new study, led by UCLA psychologists, has taken a significant step towards answering these questions. The research team has identified, for the first time, the brain regions associated with the successful spread of ideas, often called...

2012-04-25 11:53:06

Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers from the University of Michigan, the University of Oregon and the University of California at Los Angeles. The findings are relevant to political advertising, commercial market research and public health campaigns, and broaden the use of brain imaging from a diagnostic to a predictive tool. As opposed to the wisdom of the crowd, the study suggests that the...

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2010-06-23 13:25:00

Researchers said on Tuesday that brain scans may be able to predict what you will do better than you can yourself, and be a powerful tool for health officials or advertisers seeking to motivate consumers. The researchers found a way to interpret "real time" brain images to show whether people who viewed messages about using sunscreen would actually use the product. Emily Falk and colleagues at the University of California Los Angeles said the scans were more accurate than the volunteers...


Word of the Day
bibliopole
  • A bookseller; now, especially, a dealer in rare and curious books.
This word comes from a Greek phrase meaning 'book seller.'
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