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Latest Emily Falk Stories

Our Brains Act As Information DJs
2013-07-06 05:34:27

Long before the advent of the internet, scientists were trying to understand how ideas spread. Today, the questions include "what messages will go viral on social media?" and "can this be predicted?"

2012-04-25 11:53:06

Brain scans of a small group of people can predict the actions of entire populations.

e8b079bde886992e2ff6c001c7e6e07e1
2010-06-23 13:25:00

Researchers said on Tuesday that brain scans may be able to predict what you will do better than you can yourself, and be a powerful tool for health officials or advertisers seeking to motivate consumers.


Word of the Day
ecotone
  • A transitional zone between two communities containing the characteristic species of each.
The word 'ecotone' comes 'eco-' plus a Greek root meaning 'tension'.