Latest Emily Falk Stories
Long before the advent of the internet, scientists were trying to understand how ideas spread. Today, the questions include "what messages will go viral on social media?" and "can this be predicted?"
Brain scans of a small group of people can predict the actions of entire populations.
Researchers said on Tuesday that brain scans may be able to predict what you will do better than you can yourself, and be a powerful tool for health officials or advertisers seeking to motivate consumers.
- A hairdresser.