Quantcast

Latest energy efficiency Stories

2013-04-30 23:19:24

Prof Rick Larrick looks at how political ideology affects how people buy energy-efficient products When it comes to deciding which light bulb to buy, a label touting the product's environmental benefit may actually discourage politically conservative shoppers. Dena Gromet and Howard Kunreuther at The University of Pennsylvania's Wharton School and Rick Larrick at Duke University's Fuqua School of Business conducted two studies to determine how political ideology affected a person's...


Word of the Day
tesla
  • The unit of magnetic flux density in the International System of Units, equal to the magnitude of the magnetic field vector necessary to produce a force of one newton on a charge of one coulomb moving perpendicular to the direction of the magnetic field vector with a velocity of one meter per second. It is equivalent to one weber per square meter.
This word is named for Nikola Tesla, the inventor, engineer, and futurist.