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Latest Engagement marketing Stories

2014-09-30 08:42:43

GE, Charles Schwab, Unilever and Panasonic among the thousands of companies using innovative platform to define new marketing principles of engagement and measurement in digital age SAN MATEO, Calif., Sept. 30, 2014 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced the latest release of its Engagement Marketing Platform is helping more than 3300 organizations engage people across digital, social and mobile...

2014-09-30 08:28:47

Marketing research center to provide data-driven insights, marketing best practices and education based on experience working with more than 3300 companies using Marketo as a marketing system of record SAN MATEO, Calif., Sept. 30, 2014 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced the Marketo Institute, a first-of-its-kind marketing research center focused on providing global marketing leaders with fact-based...

2014-09-30 08:28:44

Digitaria and Babcock & Jenkins among the firms leveraging Marketo's Engagement Marketing Platform SAN MATEO, Calif., Sept. 30, 2014 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced it is partnering with nearly 150 market-leading digital agencies to help brands and marketers succeed in today's new era of engagement marketing. http://photos.prnewswire.com/prnvar/20070917/AQM011LOGO Today's announcement comes at a...

2014-06-30 23:16:07

Constant Contact API integrates BrandMapz with online marketing tools to simplify implementation of BrandMapz images into email campaigns. San Mateo, CA (PRWEB) June 30, 2014 BrandMapz today announced integration with the Constant Contact® suite of online marketing tools. The resulting integration will provide interactive images within email campaigns, multiple points of purchase within a single image, and higher social media engagement. It will be featured in Constant Contact’s...

2014-06-26 08:25:12

Social Media Gender Scorecard: Men Tweet and Women Pin; Everyone engages via Facebook JEFFERSONVILLE, Ind., June 26, 2014 /PRNewswire/ -- According to new research from ACCENT Marketing, the key to a successful customer engagement strategy on social media is to understand how Facebook, Twitter and other social channels are used by consumers. ACCENT Marketing Services LLC, a leader of multi-channel customer engagement solutions, today announced findings from its 2014 Survey "Customer...

2014-06-04 12:25:09

Leading Advocate Marketing Company Earns Top Honors in Technology / Service Category SAN FRANCISCO, June 4, 2014 /PRNewswire/ -- SocialChorus, the leading Advocate Marketing solution for brands people love, today announced that the company was recognized for its industry-leading Advocate Marketing solution with a PR News Social Media Icon Award. The prestigious award, which honors companies for cutting-edge work in the social media space, was announced on June 2, 2014. Designed by...

2014-05-28 08:27:40

GMR Introduces Global Sports & Entertainment Consulting Group, Proprietary Measurement Tools MILWAUKEE, May 28, 2014 /PRNewswire/ -- Between digital, experiential and broadcast platforms, global sports and entertainment properties are drawing a larger, more engaged audience than ever before. They are also seeing an increase in investments by brands seeking to reach and influence their target consumers. In 2014, spending on sponsorships and media rights continues to climb by...

2014-05-22 08:26:46

New regional HQ set to open in UK, acquires top talent to lead FreemanXP's growing International business DALLAS, May 22, 2014 /PRNewswire/ -- Freeman, the leading global partner for integrated marketing solutions for live engagements, has announced it is growing its global presence and increasing its investment in the United Kingdom and throughout Europe. To better service its customers, Freeman is opening a regional EMEA headquarters in Ryton on Dunsmore, Coventry, England while...

2014-05-05 20:29:06

NFC-Enabled Omni-channel Advertising Plays Leading Role to Engage Consumers for Brands and Retailers NEW YORK, May 5, 2014 /PRNewswire/ -- By incorporating mobile engagement into the marketing mix for Unilever's flagship brand, Good Humor, and it's 2013 "Share the Love" Omni-channel campaign, Thinaire captured a 2014 Contactless & Mobile award for overall marketing. Thinaire helped sweeten the brand's first mobile marketing initiative - delivering mobile content and engagement...

2014-04-25 08:26:04

Connects brands and membership groups through targeted, measurable offers and media ATLANTA and CHICAGO, April 25, 2014 /PRNewswire/ -- InComm, a leading prepaid product and transaction services company, and Marketing Werks, a division of CROSSMARK and a leading engagement marketing agency dedicated to connecting brands with consumers and shoppers, announced today the launch of AFINITI, a platform to deliver targeted, brand-specific rewards and content to members of affinity groups....


Word of the Day
cacodemon
  • An evil spirit; a devil.
  • A nightmare.
  • In astrology, the twelfth house of a scheme or figure of the heavens: so called from its signifying dreadful things, such as secret enemies, great losses, imprisonment, etc.
'Cacodemon' comes from a Greek term meaning 'evil genius.'
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