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Last updated on April 24, 2014 at 21:24 EDT

Latest Entertainment Industry Foundation Stories

2009-10-02 06:00:00

MERRIAM, Kan., Oct. 2 /PRNewswire/ -- An estimated 800,000 people nationwide put on their jeans with Christina Applegate today to celebrate Lee National Denim Day, each donating at least $5 to help raise crucial funds for the fight against breast cancer. The event has been one of the largest single-day fundraisers for breast cancer, and today raised an estimated $4-$5 million for promising breast cancer research funded by the Women's Cancer Programs of the Entertainment Industry...

2009-10-01 09:30:00

PHOENIX, Oct. 1 /PRNewswire/ -- Actress Felicity Huffman has joined philosophy and the Entertainment Industry Foundation (EIF) to raise awareness and funds for the fight against women's cancers. Huffman will star in a public service announcement that encourages people, beginning today, to visit www.showerforthecure.com, to add a line to philosophy's "unforgettable" poem - featured on the brand's charity shower for the cure bath gel - and make a donation to the EIF's Women's Cancer...

2009-09-30 08:00:00

LOS ANGELES, Sept. 30 /PRNewswire/ -- Actresses and mother-daughter pair Blythe Danner and Gwyneth Paltrow appear in a new Entertainment Industry Foundation (EIF) public service announcement that celebrates the health benefits of volunteerism. The spot is one of a series of PSAs that all major broadcast networks - ABC, CBS, FOX and NBC - will launch this fall as part of the EIF's iParticipate national initiative to promote service and volunteering. The 30 second spot features Danner...

2009-09-28 09:28:00

NEW YORK, Sept. 28 /PRNewswire/ -- New York jeweler Alex Woo has designed a delicately branched "tree of life" pendant, in gold or silver, to benefit actress Christina Applegate's foundation Right Action for Women, which helps women at increased risk for breast cancer get the information and testing they need to beat the disease. (Photo: http://www.newscom.com/cgi-bin/prnh/20090928/NY82306 ) "Since losing my mother to breast cancer when she was much too young, I have always been...

2009-09-25 08:00:00

More Than 60 Network TV Shows To Spotlight The Power and Personal Benefits of Service From October 19th to 25th Part of New Volunteer Initiative Called iParticipate Led By The Entertainment Industry Foundation LOS ANGELES, Sept. 25 /PRNewswire-USNewswire/ -- Eight stars from the four major broadcast networks - ABC, CBS, FOX and NBC - join together in new public service announcement that encourages viewers to tune in to an unprecedented week of television, October 19 -25, as part of EIF's...

2009-09-22 11:00:00

MERRIAM, Kan., Sept. 22 /PRNewswire/ -- Actors, musicians, and athletes have designed and autographed one-of-a-kind "I Love. . ." t-shirts to be auctioned off to benefit Christina Applegate's foundation Right Action for Women, in support of Lee National Denim Day on October 2, one of the largest single day fundraisers for breast cancer in the country. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/denimday/40202/ Celebrities who have lent their support include:...

2009-09-11 05:00:00

LOS ANGELES, Sept. 11 /PRNewswire/ -- First Lady Michelle Obama and Dr. Jill Biden appear in a new Entertainment Industry Foundation (EIF) public service announcement that praises the contributions of military servicemen and women while asking Americans to assist veterans and military families who need help. The PSA is scheduled to premiere in Major League Baseball stadiums across the country today as part of its Welcome Back Veterans initiative, and will air on major broadcast networks...

2009-09-10 13:30:00

Site offers self-directed service opportunities, how-to videos and ways to serve whether people have five minutes, five hours or five days WASHINGTON, Sept. 10 /PRNewswire-USNewswire/ -- To help people of all ages answer the call to serve, AARP today launched its new Create The Good Web site (www.CreateTheGood.org) to connect current and potential volunteers -those who are not engaged or who are looking for new and different opportunities - with ways to serve that work for them. (Logo:...

2009-09-10 08:00:00

LOS ANGELES, Sept. 10 /PRNewswire/ -- Award-winning actresses Edie Falco and Cynthia Nixon appear in a new Stand Up To Cancer(TM) (SU2C) public service campaign to educate cancer patients and their loved ones about the increased risk of infection during cancer treatment and the importance of learning how to manage one's risk. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/amgen/39907/ (Photo: http://www.newscom.com/cgi-bin/prnh/20090910/NY73333 ) Often...

2009-09-10 05:00:00

NEW YORK, Sept. 10 /PRNewswire/ -- Today in the heart of Times Square, actors and executives representing the Entertainment Industry Foundation (or EIF, the entertainment community's collective charitable organization) joined New York City Mayor Michael R. Bloomberg and 15 mayors from around the country, numerous celebrities, and key service groups to launch two new initiatives aimed at fostering a new era of volunteerism: EIF's I PARTICIPATE and the mayors' Cities of Service coalition....